The pricing and licensing of Bitdefender GravityZone Extended Detection and Response (XDR) is reasonable. We moved from Sophos antivirus to Bitdefender GravityZone Extended Detection and Response (XDR), and ever since then, we've been very happy with the product. The pricing is very competitive compared to Sophos and probably one of the cheapest on the market with all the full features. When you look at it in the Magic Quadrant from Gartner, they're up there with the top contenders. We're quite happy with where it's placed and the price that we pay, and our customers are quite happy with that as well.
If buying for many users, it offers good financial value, but for fewer users, it is quite expensive. I would rate the current pricing seven out of ten.
Bitdefender GravityZone Ultra Plus is pretty average, meaning it's not cheaper, but it's pretty good. It has average pricing. We're doing MSP for Bitdefender GravityZone Ultra Plus, so licensing is taken care of by the distributor where it's being signed for. They give us a range of licenses, so whenever required, we just contact the distributor there, create the license number, and then we give it to the customers.
Learn what your peers think about Bitdefender GravityZone Extended Detection and Response (XDR). Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
The pricing and licensing of Bitdefender GravityZone Extended Detection and Response (XDR) is reasonable. We moved from Sophos antivirus to Bitdefender GravityZone Extended Detection and Response (XDR), and ever since then, we've been very happy with the product. The pricing is very competitive compared to Sophos and probably one of the cheapest on the market with all the full features. When you look at it in the Magic Quadrant from Gartner, they're up there with the top contenders. We're quite happy with where it's placed and the price that we pay, and our customers are quite happy with that as well.
It's a good price for the solution and for the customer.
If buying for many users, it offers good financial value, but for fewer users, it is quite expensive. I would rate the current pricing seven out of ten.
I would rate the costliness of the solution as a four out of ten.
Bitdefender GravityZone Ultra Plus is pretty average, meaning it's not cheaper, but it's pretty good. It has average pricing. We're doing MSP for Bitdefender GravityZone Ultra Plus, so licensing is taken care of by the distributor where it's being signed for. They give us a range of licenses, so whenever required, we just contact the distributor there, create the license number, and then we give it to the customers.
We have purchased licenses for the use of Bitdefender GravityZone Ultra Plus. The price of the solution is reasonable but could be better.