The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
Associate Product Consultant at a tech services company with 201-500 employees
Consultant
Top 20
Sep 10, 2025
There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied. The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it. Regarding pricing, there were discussions with some clients about the cost being too high for small-scale customers. This was the situation two years ago, though I'm not certain about current pricing structures.
Senior Sales Manager at a tech services company with 1-10 employees
Real User
Top 10
Aug 7, 2025
The only improvement needed in Sales Creatio is probably more straightforward email integration with Outlook. Whether it's an Android phone or an Apple phone, it's best to use an iPad, but their mobile still needs more work, which they are supposed to address with an updated version within the next three to four months.
Senior Sales Manager at a tech services company with 1-10 employees
Real User
Top 10
Apr 4, 2024
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.
My main pet peeve with this product is marketing. I love marketing, and even though I'm an engineer, I like it. Sales is great. It's perfect. The service is great, but the marketing can be improved. It has everything we need, but it's so tricky to configure, and I think they did not do a good job onboarding whoever comes on board for the marketing. They do provide videos and they do provide some instructions, but even to this date, we're figuring things out. To my surprise, they too are not aware of some of the problems we detected. We were able to send them a lot of little things and we had to ask them how to do it. It takes two, three, or four days because they themselves are still figuring out how to do certain things. The result is that sometimes they create a workaround and they explain: "Well, on the next version we're going to make a change here." Bottom line, marketing is definitely one area. Even though it's great, it's not perfect, and there's a lot of room for improvement. I still wouldn't go with any other platforms, though. I think once you manage that, once you've figured things out, Sales Creatio is the way to go. Documentation also needs some improvement. If you claim yourself to be a platform that's very intuitive and low-code, your documentation, or your Academy (this is what they call themselves), needs to have complete information. For example: You can go to the Academy and get information, but there isn't much information there. They just have a very basic set of videos that my mom can understand and sounds nice and dandy, but when you try to apply things, you'll go: "Oh, wait a minute, here. How about this? Oh, this is not on the video." You have to call in and if it's too complex, it may take a couple of days or more for them to reply to you. More often than not, the explanation is not really on the documentation. They can improve documentation. They should improve the videos. The should improve the onboarding. Once they fix that, and that should be on the next version, that'll be great as well. That would bring marketing up to par with sales and service. An additional feature I'd like to see in the next release for this solution is the creation of APIs. We do have the capability for that, but it could be explored better. There's another feature I'd like to see and that is the generation of PDFs. You would say: "Whoa. It doesn't generate PDFs." No, it doesn't. You can create proposals in Word, but not in PDFs. To me, that should be basic. Most people have that and it's embarrassing when I can't. It could have something to do with their relationship with Adobe, or it might be a licensing issue, not a technical capability. That's what comes to mind.
Senior Sales Manager at a tech services company with 1-10 employees
Real User
Top 10
Nov 2, 2021
The calendar needs a lot of improvement. It is based upon a 24-hour day. So, instead of four o'clock or 4:00 AM or PM, it has 16:00 hours. On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature.
To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that. I handle many things in our company. I'm a partner in the company and I really do not have time to focus only on bpm'online. It needs somebody dedicated to it.
Creatio Sales is an agentic sales platform designed to manage the end-to-end sales cycle, supporting everything from short transactional deals to complex B2B sales. It enables sales teams to build pipeline, manage accounts and opportunities, execute commercial processes, and forecast revenue on one platform. Embedded sales AI agents automate routine tasks and support execution across the sales cycle.
The core applications of Creatio Sales cover Customer 360 and account intelligence; portfolio...
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied. The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it. Regarding pricing, there were discussions with some clients about the cost being too high for small-scale customers. This was the situation two years ago, though I'm not certain about current pricing structures.
The only improvement needed in Sales Creatio is probably more straightforward email integration with Outlook. Whether it's an Android phone or an Apple phone, it's best to use an iPad, but their mobile still needs more work, which they are supposed to address with an updated version within the next three to four months.
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.
Sales Creatio should include better customizations.
Creatio's mobile app could be more intuitive.
My main pet peeve with this product is marketing. I love marketing, and even though I'm an engineer, I like it. Sales is great. It's perfect. The service is great, but the marketing can be improved. It has everything we need, but it's so tricky to configure, and I think they did not do a good job onboarding whoever comes on board for the marketing. They do provide videos and they do provide some instructions, but even to this date, we're figuring things out. To my surprise, they too are not aware of some of the problems we detected. We were able to send them a lot of little things and we had to ask them how to do it. It takes two, three, or four days because they themselves are still figuring out how to do certain things. The result is that sometimes they create a workaround and they explain: "Well, on the next version we're going to make a change here." Bottom line, marketing is definitely one area. Even though it's great, it's not perfect, and there's a lot of room for improvement. I still wouldn't go with any other platforms, though. I think once you manage that, once you've figured things out, Sales Creatio is the way to go. Documentation also needs some improvement. If you claim yourself to be a platform that's very intuitive and low-code, your documentation, or your Academy (this is what they call themselves), needs to have complete information. For example: You can go to the Academy and get information, but there isn't much information there. They just have a very basic set of videos that my mom can understand and sounds nice and dandy, but when you try to apply things, you'll go: "Oh, wait a minute, here. How about this? Oh, this is not on the video." You have to call in and if it's too complex, it may take a couple of days or more for them to reply to you. More often than not, the explanation is not really on the documentation. They can improve documentation. They should improve the videos. The should improve the onboarding. Once they fix that, and that should be on the next version, that'll be great as well. That would bring marketing up to par with sales and service. An additional feature I'd like to see in the next release for this solution is the creation of APIs. We do have the capability for that, but it could be explored better. There's another feature I'd like to see and that is the generation of PDFs. You would say: "Whoa. It doesn't generate PDFs." No, it doesn't. You can create proposals in Word, but not in PDFs. To me, that should be basic. Most people have that and it's embarrassing when I can't. It could have something to do with their relationship with Adobe, or it might be a licensing issue, not a technical capability. That's what comes to mind.
The calendar needs a lot of improvement. It is based upon a 24-hour day. So, instead of four o'clock or 4:00 AM or PM, it has 16:00 hours. On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature.
To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that. I handle many things in our company. I'm a partner in the company and I really do not have time to focus only on bpm'online. It needs somebody dedicated to it.
The overall look and feel of the software has improved over time. However, there is still some room for improvement.