What is our primary use case?
My main use case for Influitive Platform is to ask our advocates and to keep track of them in order to have them perform acts of advocacy for us. An act of advocacy might be a review similar to this, or speaking at a conference on our behalf.
A specific example of how I've used Influitive Platform to engage advocates would be when we have a prospect who wants to speak to a customer. We could put a challenge or request out to our community of advocates asking who would be willing to speak to this customer as a reference call.
I also use Influitive Platform as a way to maintain a central database of all advocates. This allows other people to access information about who the advocates are and what they've done.
What is most valuable?
The best features Influitive Platform offers include the leaderboard, where advocates who perform the most acts of advocacy are displayed as being the most active. This creates competition between advocates regarding who performs the most acts of advocacy.
Influitive Platform aligns closely with improved customer engagement and advocacy visibility. The leaderboard impacts engagement in my community as it enables internal people to see which advocates are the most active, while creating competition amongst advocates to reach the top position.
Influitive Platform has positively impacted my organization as there's more attention being paid to identifying and inviting people to become advocates because there's a central hub they can access. The formal program has generated more interest around advocacy within the company.
What needs improvement?
I wish Influitive Platform would do a better job at measuring ROI. For example, one type of act of advocacy might be very impactful and worth more points or money to the company, while another act might be less impactful. It would be beneficial to be able to weigh the acts of advocacy.
Influitive Platform has added a community feature recently, which is very helpful. The user interface is somewhat clunky, so improving the user experience would be helpful.
For how long have I used the solution?
I used Influitive Platform for about four years, but that was about eight years ago.
What was our ROI?
This increased interest has led to measurable outcomes such as more reference calls and higher customer engagement. Since implementing Influitive Platform, we started at a base level and volume has definitely increased. What remains difficult to determine is whether the outcomes have increased as well. While there are more reviews and people doing reference calls, determining if they generate more revenue remains challenging.
What other advice do I have?
My advice for others considering Influitive Platform is to conduct a thorough comparison of which products truly meet their needs. The challenging part is determining your actual needs and which platform best serves them.
Influitive Platform was recently purchased by a private equity company, raising some concern about their future direction, though this remains to be determined.
I rate Influitive Platform six out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
