The Q Advantage
Our team has extensive expertise and experience in the practical application of Artificial Intelligence to the marketing ecosystem.
Internet-scale 1st Party Data
| Product | Mindshare (%) |
|---|---|
| Quantcast Q Platform | 4.0% |
| The Trade Desk | 19.2% |
| Beeswax Bidder-as-a-Service | 10.3% |
| Other | 66.5% |
We have earned an invite-only live view into the audiences of digital media owners, big and small. We are trusted by marketers with a direct line of sight into their customer interactions, interests and trends.
This proprietary dataset’s characteristics - vast coverage, immense diversity, high arity, absolute freshness, coherence and fundamental provenance - are pertinent to a broad range of predictive modeling solutions.
Autonomous Predictive Modeling
We use machine learning to create granular, brand-specific predictive models. We do this at Universe Scale, yet with Atomic Models - every consumer, every brand, every outcome.
Real-time Scoring of Individuals
Our Live Models perceptively adjust to changing objectives, continually seek new signals and update their individual consumer-level predictions in real-time.
Integrated AI Optimization
A vertically integrated data and technology stack allows for rapid experimentation, testing, customization and continuous improvement of machine learning algorithms.
Our real-time advertising system elegantly weaves data, autonomous predictive modeling and AI optimization into a ‘set it and forget it’ solution that efficiently delivers business outcomes at scale.
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