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Iterable Reviews

Vendor: Iterable
4.1 out of 5
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What is Iterable?

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time.Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
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Iterable is the #7 ranked solution in top Marketing Automation solutions. PeerSpot users give Iterable an average rating of 8.2 out of 10. Iterable is most commonly compared to Salesforce Marketing Cloud: Iterable vs Salesforce Marketing Cloud.
Buyer's Guide
Iterable
January 2026
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Iterable mindshare

As of February 2026, the mindshare of Iterable in the Marketing Automation category stands at 1.1%, down from 1.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Iterable1.1%
Salesforce Marketing Cloud11.6%
HubSpot Marketing Hub9.2%
Other78.1%
Marketing Automation

PeerResearch reports based on Iterable reviews

TypeTitleDate
CategoryMarketing AutomationFeb 10, 2026Download
ProductReviews, tips, and advice from real usersFeb 10, 2026Download
ComparisonIterable vs Salesforce Marketing CloudFeb 10, 2026Download
ComparisonIterable vs HubSpot Marketing HubFeb 10, 2026Download
ComparisonIterable vs MarketoFeb 10, 2026Download
Suggested products
TitleRatingMindshareRecommending
Salesforce Marketing Cloud4.211.6%98%62 interviewsAdd to research
Marketo4.29.0%96%25 interviewsAdd to research
 
 
Key learnings from peers
Last updated Feb 10, 2026

Valuable Features

Iterable excels in customer communication, boosting workflow efficiency through cross-channel engagement, powerful segmentation, and personalization. Its scalability and API integrate seamlessly across platforms. Unified interfaces reduce operational overhead and enhance consistency in messaging. Drag-and-drop audience segmentation and lifecycle geolocation features significantly increase conversion rates. Iterable's integration capabilities with third-party tools facilitate collaboration across teams, decreasing dependence on engineering for campaign management, and enhancing customer engagement across emails and SMS.
  • "Iterable is one of the best, efficient, and user-friendly CRM campaign management tools."
  • "Miro Business - Enterprise has been a lifesaver for us, increasing team collaboration by 70 to 80% and saving our time and resources."
  • "Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

Room for Improvement

Iterable can enhance its advanced analytics and attribution features, improve the learning curve for complex campaigns, and optimize UI performance for large-scale workflows. Providing more guided templates for lifecycle journeys and addressing deep personalization and event-based logic complexities would help. Handling multiple brands within a single project needs improvement. Deeper reporting analytics and better foldering options for snippets and lists could further strengthen platform efficiency and user engagement.
  • "I would like more training and resources on how to use Iterable."
  • "However, the challenge occurs when a large number of users are simultaneously on the whiteboards, but otherwise, there is no problem with scalability."
  • "When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

Popular Use Cases

Organizations primarily use Iterable for marketing communication, client engagement, and workflow automation. They appreciate its capabilities in creating dynamic segments and behavior-driven personalization using real-time data. Iterable's workflow and journey builder visualizes complex customer flows, while its powerful segmentation allows efficient communication across emails, SMS, and multi-channel marketing. Users value functionalities like transactional emails, drag-and-drop campaign building, A/B testing, and seamless integration of data pipelines for enhanced customer relationship management.

Service and Support

Customer service and support of Iterable are highly responsive, knowledgeable, and proactive. Users praise the team for offering reliable, professional assistance with time-sensitive campaigns and technical issues while providing clear, actionable guidance. Onboarding support, best practices, and documentation are strong. While complex issues may take longer due to escalations, communication remains transparent, maintaining trust. Many users rate the support as a nine out of ten, citing its reliability and professionalism.

Stability

Users report that Iterable is very stable. They have not experienced any downtime or technical issues and express satisfaction with its constant reliability. Multiple individuals highlight the absence of complaints and stability issues during their use, and they consistently note dependable performance throughout their interactions with the platform.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Iterable Buyer's Guide for additional reliable information.

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Product Categories

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Marketing Automation

Popular Comparisons

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Iterable Reviews Summary
Author infoRatingReview Summary
Digital Marketing Manager at Nestle4.5I've used Iterable for five years to automate and personalize customer emails, saving significant time and boosting engagement. It's user-friendly, scalable, and cost-effective, though I wish there were more training resources available.
Digital Marketing Specialist at Bloomberg4.0I've used Iterable for four years to manage multi-channel campaigns with strong segmentation, ease of use, and stability; while it’s cost-effective and integrates well, it needs improvements in reporting and handling multiple brands.
Technical Writer at a manufacturing company with 10,001+ employees3.5I use Iterable to manage customer engagement through real-time personalization and cross-channel workflows, which significantly improved our conversion and acquisition rates, though deeper analytics and performance at scale could be improved for advanced use cases.
Software Engineer at a consultancy with 11-50 employees4.5I've used Iterable for behavior-driven email and SMS campaigns, appreciating its real-time personalization, automation, and Twilio integration, though complex workflows have a learning curve; overall, it improved customer engagement, acquisition, and operational efficiency significantly.
Product Operations at a tech services company with 51-200 employees4.0I've used Iterable for over a year to streamline client communication and marketing workflows, which saved time, reduced stress, and improved customer relationships; it's stable, scalable, and I highly recommend it for CRM purposes.