Iterable vs Pardot comparison

Iterable and Salesforce are both solutions in the Marketing Automation category. Iterable is ranked #7 with an average rating of 8.0, while Salesforce is ranked #6 with an average rating of 7.8. Iterable holds a 1.1% mindshare in MA, compared to Salesforce’s 3.0% mindshare. Additionally, 75% of Iterable users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Iterable

Read 4 Iterable reviews

333 Views
330 Comparison Views

75% willing to recommend

Pardot

Read 12 Pardot reviews

922 Views
913 Comparison Views

91% willing to recommend

Iterable

Pardot

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Iterable and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Iterable vs. Pardot Report (Updated: January 2026).

Buyer's Guide

Iterable vs. Pardot

January 2026

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Helped 881,707 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Iterable

Ranking in Marketing Automation

7th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Iterable is 1.1%, down from 1.6% compared to the previous year. The mindshare of Pardot is 3.0%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Pardot	3.0%
Iterable	1.1%
Other	95.9%

Marketing Automation

Featured Reviews

Sai Shivika

Digital Marketing Specialist at Bloomberg

Lifecycle campaigns have become more personalized and have driven higher conversions

The best features Iterable offers in my experience are audience segmentation, contact building and customization, and ease of use. Audience segmentation allows for drag-and-drop functionality in campaign building and also channel cross-pollination, which helps my team significantly. Iterable seamlessly integrates with our third-party tools, which stands out in terms of features. Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%. The geolocation features contributed to that increase in conversion rate as I was essentially able to use lifecycle as a free channel outside of the base payment to use the tool, proving incredibly profitable for the long-term revenue earned from even basic re-engagement campaigns.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

"Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

"The product is stable."

"The most valuable feature is the customization of the solution."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"Pardot's most valuable feature is its B2B marketing capabilities."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"The solution can be easily integrated with Salesforce."

"Campaign tracking is a valuable feature."

More Pardot pros

Cons

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

"When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"Technical support has been quick and helpful every time."

"Pardot must be synced with Salesforce."

"Needs to improve list building."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"The user interface could be made more intuitive and user-friendly."

"For new people, the installation of the tool can be difficult."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"Pardot needs many improvements in terms of email design and design studio functionalities."

More Pardot cons

Pricing and Cost Advice

Information not available

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"We pay about $4000 a month."

"Make sure you do not pay for features that you may not need."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"It is a competitively priced product, considering what it provides."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

17%

Retailer

11%

Wholesaler/Distributor

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What is your experience regarding pricing and costs for Iterable?

My experience with the pricing is that it is reasonable.

See all answers

What needs improvement with Iterable?

At the moment, there is nothing I wish worked better or was missing in Iterable.

See all answers

What is your primary use case for Iterable?

My main use case for Iterable is marketing, including both email marketing and online marketing. I use Iterable mainly for building and personalizing our marketing emails, making it easy to create ...

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What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

Salesforce Marketing Cloud vs Iterable

Compared 43% of the time

Marketo vs Iterable

Compared 36% of the time

HubSpot Marketing Hub vs Iterable

Compared 21% of the time

More Iterable Competitors

Marketo vs Pardot

Compared 36% of the time

HubSpot Marketing Hub vs Pardot

Compared 22% of the time

Salesforce Marketing Cloud vs Pardot

Compared 17% of the time

Oracle Eloqua vs Pardot

Compared 15% of the time

Klaviyo vs Pardot

Compared 9% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

Iterable

January 2026

Download Iterable product report

Buyer's Guide

Pardot

January 2026

Download Pardot product report

Overview

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

Arketi Group

Buyer's Guide

Iterable vs. Pardot

January 2026

Free Report: Iterable vs. Pardot

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