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Oracle ATG Reviews

Vendor: Oracle
4.0 out of 5
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What is Oracle ATG?

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Get the eCommerce Platforms Buyer's Guide and find out what your peers are saying about Oracle ATG, SAP Commerce Cloud, Salesforce Commerce Cloud and more!
Oracle ATG is the #5 ranked solution in top eCommerce Platforms. PeerSpot users give Oracle ATG an average rating of 8.0 out of 10. Oracle ATG is most commonly compared to SAP Commerce Cloud: Oracle ATG vs SAP Commerce Cloud. Oracle ATG is popular among the large enterprise segment, accounting for 64% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a retailer, accounting for 16% of all views.
Buyer's Guide
eCommerce Platforms
July 2025
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Oracle ATG mindshare

As of August 2025, the mindshare of Oracle ATG in the eCommerce Platforms category stands at 7.4%, down from 8.3% compared to the previous year, according to calculations based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
Oracle ATG7.4%
Salesforce Commerce Cloud13.4%
Adobe Commerce12.8%
Other66.4%
eCommerce Platforms
 
 
Key learnings from peers

Valuable Features

  • "The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."
  • "The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."
  • "The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

Room for Improvement

  • "The only issue with the tool is that it is not cloud-based."
  • "The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."
  • "One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

Pricing

Oracle ATG's pricing and licensing are generally perceived as expensive, particularly challenging for medium-sized businesses. While enterprise businesses can manage the costs, many users find the licensing to be moderate to high, coming with notable advantages. Despite its costliness, finding skilled talent for management adds an additional challenge. Users acknowledge its reliability, suggesting that while the investment is steep, it provides valuable returns for enterprise-level companies.
  • "The tool's licensing is costly. Finding the right talent to manage it is also a challenge."
  • "The product's pricing is moderate. We use a license module."
  • "Oracle ATG is an expensive solution."

Service and Support

Oracle ATG users find technical support satisfactory but experience challenges due to the product's age. They value the Oracle community for problem solving. Many users report no need to contact support, while some raise service requests for bugs or feature issues. Experience with support spans decades, but new technicians may lack product knowledge. Oracle plans to end support by 2030, causing concern among users who wish to continue using ATG.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our eCommerce Platforms Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise5
By reviewers
By visitors reading reviews
Company SizeCount
Small Business36
Midsize Enterprise24
Large Enterprise109
By visitors reading reviews

Top industries

By visitors reading reviews
Retailer
16%
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
8%
Wholesaler/Distributor
6%
Comms Service Provider
5%
Educational Organization
5%
Insurance Company
3%
Media Company
3%
University
3%
Government
3%
Logistics Company
2%
Hospitality Company
2%
Sports Company
2%
Transportation Company
2%
Real Estate/Law Firm
2%
Recreational Facilities/Services Company
2%
Outsourcing Company
2%
Performing Arts
1%
Healthcare Company
1%
Legal Firm
1%
Engineering Company
1%
Marketing Services Firm
1%
Non Profit
1%
Recruiting/Hr Firm
1%
Security Firm
1%
Consumer Goods Company
1%
Energy/Utilities Company
1%
Pharma/Biotech Company
1%
Local Government
1%
Wellness & Fitness Company
1%
Construction Company
1%

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Learn more about Oracle ATG

Oracle ATG Web Commerce is made up of three platform layers:

  1. The Dynamo application framework (DAF)
  2. The personalization module (DPS)
  3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

  • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
  • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
  • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
  • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

  • It has both B2B and B2C offerings.
  • It enables merchants to manage and sell complex products.
  • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
  • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
  • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
  • With the solution’s data anywhere architecture, you can easily manage integrations.
  • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
  • It is simple and easy to use with a clean interface.
  • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
  • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle ATG was previously known as ATG.

Oracle ATG customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

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Oracle ATG Reviews Summary
Author infoRatingReview Summary
Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies3.5We use Oracle ATG for order management in B2B retail, appreciating its stability and search functionality. However, its outdated UI and unclear future, especially compared to Oracle Commerce, pose challenges as we consider potential platform transitions.
Chief Operating Officer at Digisprint4.0Oracle ATG is a robust e-commerce tool valued for its scalability, particularly in large businesses. However, it's not cloud-based and involves high licensing and hosting costs. Despite this, users report a strong ROI and satisfaction.
Operation Engineer at Barnes & Noble4.5I am currently using the old 10.x version of Oracle Commerce for our book-selling portal. The product is mature and beneficial, particularly in merchandising, but lacks strong cloud solutions. We seek easier migration options for third-party integrations.
Chief Technology Officer at Adani Enterprises Ltd4.0We use Oracle ATG to scan and evaluate loan documents with valuable features like OCR and integration. While improvements in feature agility and system integration are needed, we've seen cost savings and expect further benefits within two years.
Application Architect at a media company with 10,001+ employees4.0I use Oracle ATG's entire e-commerce suite for running multiple sites, benefiting from its promotion and tiered-pricing capabilities. Although the cloud version lacks some features, I'm exploring alternatives to enhance our e-commerce cloud solution.
Manager at a tech services company with 5,001-10,000 employees3.5No summary available
Oracle ATG e-Commerce Architect at a tech services company with 10,001+ employees4.5No summary available
Senior Consultant at a tech services company with 501-1,000 employees4.0No summary available