Oracle ATG vs SAP Commerce Cloud comparison

Oracle and SAP are both solutions in the eCommerce Platforms category. Oracle is ranked #5 with an average rating of 8.0, while SAP is ranked #2 with an average rating of 7.0. Oracle holds a 7.4% mindshare in P, compared to SAP’s 11.8% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 73% of SAP users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,310 Views
1,271 Comparison Views

100% willing to recommend

SAP Commerce Cloud

Read 19 SAP Commerce Cloud reviews

2,515 Views
2,490 Comparison Views

73% willing to recommend

Oracle ATG

SAP Commerce Cloud

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and SAP Commerce Cloud are competing products in the e-commerce platform space. While Oracle ATG offers advantageous pricing and reliable support, SAP Commerce Cloud stands out with its comprehensive features.

Features: Oracle ATG offers robust personalization capabilities, a flexible framework for customization, and excellent merchandising tools. SAP Commerce Cloud provides an integrated suite supporting omnichannel commerce, strong analytics tools, and excellent promotion features.

Room for Improvement: Oracle ATG requires modernization towards cloud-native solutions and faces challenges with resource-intensive deployment. SAP Commerce Cloud could enhance back-end agent interfaces, reduce complexity in its vast ecosystem, and offer more straightforward integration options.

Ease of Deployment and Customer Service: SAP Commerce Cloud benefits from a cloud-native deployment model, providing scalability and robust customer support. Oracle ATG follows a more traditional deployment model that can be more resource-intensive, offering support but requiring more manual effort during implementation.

Pricing and ROI: Oracle ATG presents a more competitive initial setup cost, potentially offering faster ROI for mid-sized organizations. In contrast, SAP Commerce Cloud generally requires a higher initial investment but could result in long-term gains due to enhanced functionality and efficiency.

To learn more, read our detailed Oracle ATG vs. SAP Commerce Cloud Report (Updated: July 2025).

Buyer's Guide

Oracle ATG vs. SAP Commerce Cloud

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

5th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Commerce Cloud

Ranking in eCommerce Platforms

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the eCommerce Platforms category, the mindshare of Oracle ATG is 7.4%, down from 8.3% compared to the previous year. The mindshare of SAP Commerce Cloud is 11.8%, down from 19.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

Saleem Shar

Managing Consultant at Systems Limited

Easy to set up, and extremely scalable, but is expensive

The solution is complex due to the rapid development of new features in SAP Commerce, which requires the changing of older technologies and migration to new ones. This makes the process quite complex, especially when migrating from one version to another. For example, I have been using SAP Commerce versions 18 and 19.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The user interface can be customized."

"The tool has good performance."

"We like that this solution gives our B2B clients a lot of functionality straight 'out of the box', meaning that they don't need to carry out a lot of configuration to be able to use it."

"The tool supports multiple currencies."

"SAP Hybris Commerce is a very advanced e-commerce platform compared to other platforms such as WebSphere Commerce, Oracle Commerce, and others."

"Some of the most valuable features are its personalized offering, promotion engine, and customer support module."

"Hybris offers a platform designed for speed."

"Its dashboards, business features, and user-friendliness of a lot of business interfaces are valuable. We work on B2B projects, and it is the most efficient software solution for B2B. The B2B accelerator is very much appreciated by our customers because it has some use cases that are ready for production. For some projects, we proposed the SAP Hybris solution because it was sufficient for use cases related to product management and data quality. With other e-commerce platforms, we would have needed integration with another product information management software."

More SAP Commerce Cloud pros

Cons

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"The only issue with the tool is that it is not cloud-based."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"They could include additional types of payment implementations. Right now they are just providing CyberSourse."

"Like every other SAP solution, it is very heavy. Also, the transition to the cloud is not very smooth because it is not really a SaaS solution. The upgrades are also not as smooth as you would expect from a complete cloud solution. It should have a product recommendation feature as well as a promotional feature. It should also have more personalizations."

"It is very expensive to implement, which is why many companies who can't afford would normally move to Salesforce or Magento."

"The learning curve is high."

"SAP Commerce needs to have a credit limit like Salesforce. Currently, we have to do the coding and customization and then showcase it to the user."

"The support team should improve the response time."

"Hybris is not currently using microservices."

"The stack needs to be improved; they need to start using more new technologies."

More SAP Commerce Cloud cons

Pricing and Cost Advice

"Oracle ATG is an expensive solution."

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."

"The solution is very expensive in Turkey."

"The price is too high."

"The price is quite high."

"The solution is expensive."

"I don't know the cost, but it can be expensive."

"SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."

"This is an expensive solution."

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Comparison Review

it_user9726

Architect at Sapient

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Retailer

18%

Computer Software Company

13%

Financial Services Firm

Manufacturing Company

Computer Software Company

15%

Manufacturing Company

14%

Retailer

Hospitality Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What do you like most about SAP Hybris Commerce?

The user interface can be customized.

See all answers

What needs improvement with SAP Hybris Commerce?

The main issue for improvement with SAP Commerce Cloud is the UX/UI and the fact that it's difficult to change it because of technical constraints, which makes it insufficient as it currently exist...

See all answers

What is your primary use case for SAP Hybris Commerce?

My main use case is B2B commerce where we work on design improvement and new functionalities that the platform doesn't have out of the box.

See all answers

Comparisons

Salesforce Commerce Cloud vs Oracle ATG

Compared 36% of the time

Adobe Commerce vs Oracle ATG

Compared 21% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 21% of the time

Shopify vs Oracle ATG

Compared 6% of the time

More Oracle ATG Competitors

Salesforce Commerce Cloud vs SAP Commerce Cloud

Compared 22% of the time

Adobe Commerce vs SAP Commerce Cloud

Compared 18% of the time

Shopify vs SAP Commerce Cloud

Compared 12% of the time

HCL Digital Commerce vs SAP Commerce Cloud

Compared 11% of the time

Oracle Commerce Cloud vs SAP Commerce Cloud

Compared 9% of the time

More SAP Commerce Cloud Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

July 2025

Download Oracle ATG product report

Buyer's Guide

SAP Commerce Cloud

July 2025

Download SAP Commerce Cloud product report

Also Known As

ATG

SAP Hybris Commerce, Hybris

Overview

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle

SAP Commerce Cloud, SAP's e-commerce platform, is designed to empower businesses to establish reliable and scalable online stores. Emphasizing innovation at scale, it utilizes enterprise-wide data to enhance profitability and customer satisfaction. The platform focuses on delivering connected, insightful, and adaptable shopping experiences through feature-rich and scalable solutions. Businesses leveraging SAP Commerce Cloud can anticipate driving profitable outcomes, ensuring a seamless shopping journey, and harnessing data for informed decision-making. For a deeper understanding, the website delves into specific functionalities such as product content management, experience management, order management, and integration with other SAP solutions and third-party applications.

SAP

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

NHS 24

Buyer's Guide

Oracle ATG vs. SAP Commerce Cloud

July 2025

Free Report: Oracle ATG vs. SAP Commerce Cloud

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