Oracle ATG vs SAP Commerce Cloud comparison

Oracle and SAP are both solutions in the eCommerce Platforms category. Oracle is ranked #5 with an average rating of 7.7, while SAP is ranked #4 with an average rating of 6.0. Oracle holds a 3.2% mindshare in P, compared to SAP’s 6.4% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 73% of SAP users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,144 Views
1,110 Comparison Views

100% willing to recommend

SAP Commerce Cloud

Read 19 SAP Commerce Cloud reviews

2,387 Views
2,005 Comparison Views

73% willing to recommend

Oracle ATG

SAP Commerce Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 28, 2025

Oracle ATG and SAP Commerce Cloud are leading ecommerce platforms with distinct strengths. SAP Commerce Cloud is favored for its integration capabilities and user satisfaction regarding pricing and support, making it a preferred choice for many enterprises.

Features: Oracle ATG offers powerful personalization, omnichannel capabilities, and a robust search engine, making it ideal for tailored customer experiences. SAP Commerce Cloud excels in scalability, integration with the SAP ecosystem, and comprehensive analytics and reporting, contributing to enhanced business operations and data insights.

Room for Improvement: Oracle ATG could benefit from modernizing its cloud integration, simplifying features for easier deployment, and improving its update cycle to maintain competitiveness. SAP Commerce Cloud can enhance its back-end user interface, streamline manual order provisioning, and increase feature customization for promotions to better serve varied client needs.

Ease of Deployment and Customer Service: SAP Commerce Cloud offers a straightforward, cloud-based deployment reducing infrastructure costs and IT resource demands, with highly responsive support. Oracle ATG requires more complex deployment due to its legacy systems, demanding more time and resources, and while support is helpful, it's less immediate and integrated than SAP's.

Pricing and ROI: Oracle ATG demands higher upfront investment and a longer ROI period due to substantial setup costs and resource needs. SAP Commerce Cloud, even without being cheaper, delivers a more favorable ROI through cost-effective cloud solutions and reduced maintenance, appealing to businesses seeking quick value realization and minimal initial costs.

To learn more, read our detailed Oracle ATG vs. SAP Commerce Cloud Report (Updated: December 2025).

Buyer's Guide

Oracle ATG vs. SAP Commerce Cloud

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

5th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Commerce Cloud

Ranking in eCommerce Platforms

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the eCommerce Platforms category, the mindshare of Oracle ATG is 3.2%, down from 9.4% compared to the previous year. The mindshare of SAP Commerce Cloud is 6.4%, down from 15.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Market Share Distribution
Product	Market Share (%)
SAP Commerce Cloud	6.4%
Oracle ATG	3.2%
Other	90.4%

eCommerce Platforms

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

MichelaBruna

Digital Design Manager at a manufacturing company with 5,001-10,000 employees

Improving User Experience with Effective Platform Integration

Based on my experience with SAP Commerce Cloud, I have thoughts regarding data analysis and analytics; I know they have this feature because I've never seen it. When I ask my colleagues about data, they say they don't have it, so I may need to inform them that SAP Commerce Cloud has such a feature because they never have data about the e-commerce currently. The multi-languages and multi-currency features in SAP Commerce Cloud are useful for us because we have it cross-country, with an e-commerce presence in the US and another in Europe. Based on my experience, working with SAP Commerce Cloud can be a bit complex, considering what my colleagues say, but I haven't had direct experience with this. I rate SAP Commerce Cloud five out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"In SAP Commerce Cloud, I find the integration and the back-end part most valuable because they can be easily integrated with the SAP product catalog and CRM and so on."

"SAP Hybris Commerce is a very advanced e-commerce platform compared to other platforms such as WebSphere Commerce, Oracle Commerce, and others."

"Hybris offers a platform designed for speed."

"I chose this out-of-box E-Commerce solution because it helps you start up your E-Commerce business in a very good amount of time since Hybris already provides you the end-to-end flow with minimum customization. You can quickly go live with the customer."

"Some of the most valuable features are its personalized offering, promotion engine, and customer support module."

"Hybris Commerce's most valuable feature is the simple integration with ERP."

"Its dashboards, business features, and user-friendliness of a lot of business interfaces are valuable. We work on B2B projects, and it is the most efficient software solution for B2B. The B2B accelerator is very much appreciated by our customers because it has some use cases that are ready for production. For some projects, we proposed the SAP Hybris solution because it was sufficient for use cases related to product management and data quality. With other e-commerce platforms, we would have needed integration with another product information management software."

"It's the best tool on the market and is a complete e-commerce system for product management. For instance, if the customer has a log enterprise level product, they can manage it here."

More SAP Commerce Cloud pros

Cons

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"The only issue with the tool is that it is not cloud-based."

"We would like to be able to easily add functionality to the CMS, such as instant messaging. This would make is much more usable, especially in B2C scenarios."

"Like every other SAP solution, it is very heavy. Also, the transition to the cloud is not very smooth because it is not really a SaaS solution. The upgrades are also not as smooth as you would expect from a complete cloud solution. It should have a product recommendation feature as well as a promotional feature. It should also have more personalizations."

"Hybris is not currently using microservices."

"The initial setup was complex because it was a prime migration from the PrestaShop platform to commerce cloud, and it was very, very complex to migrate some data from one side to the other."

"The WCS management or content management is not that great."

"It is very expensive to implement, which is why many companies who can't afford would normally move to Salesforce or Magento."

"They could include additional types of payment implementations. Right now they are just providing CyberSourse."

"A public cloud solution of this software would open great possibilities."

More SAP Commerce Cloud cons

Pricing and Cost Advice

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The product's pricing is moderate. We use a license module."

"Oracle ATG is an expensive solution."

"The solution is very expensive in Turkey."

"The price is too high."

"This is an expensive solution."

"I don't know the cost, but it can be expensive."

"The solution is expensive."

"The price is quite high."

"SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."

"The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

17%

Retailer

15%

Manufacturing Company

Comms Service Provider

Manufacturing Company

15%

Computer Software Company

11%

Financial Services Firm

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	10

Questions from the Community

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What needs improvement with SAP Hybris Commerce?

The main issue for improvement with SAP Commerce Cloud is the UX/UI and the fact that it's difficult to change it because of technical constraints, which makes it insufficient as it currently exist...

See all answers

What is your primary use case for SAP Hybris Commerce?

My main use case is B2B commerce where we work on design improvement and new functionalities that the platform doesn't have out of the box.

See all answers

What is your experience regarding pricing and costs for SAP Hybris Commerce?

I don't know how to rate pricing for the product, as I'm not involved in that aspect.

See all answers

Comparisons

Adobe Commerce vs Oracle ATG

Compared 23% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 19% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 15% of the time

Shopify vs Oracle ATG

Compared 9% of the time

NetSuite SuiteCommerce vs Oracle ATG

Compared 8% of the time

More Oracle ATG Competitors

Salesforce Commerce Cloud vs SAP Commerce Cloud

Compared 15% of the time

Shopify vs SAP Commerce Cloud

Compared 11% of the time

Adobe Commerce vs SAP Commerce Cloud

Compared 11% of the time

HCL Digital Commerce vs SAP Commerce Cloud

Compared 7% of the time

Oracle Commerce Cloud vs SAP Commerce Cloud

Compared 5% of the time

More SAP Commerce Cloud Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

January 2026

Download Oracle ATG product report

Buyer's Guide

SAP Commerce Cloud

January 2026

Download SAP Commerce Cloud product report

Also Known As

ATG

SAP Hybris Commerce, Hybris, SAP Hybris on AWS

Overview

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle

SAP Commerce Cloud offers a robust platform for multi-channel e-commerce operations, providing seamless integration and customization for both B2B and B2C clients, supporting multinational enterprises with multiple storefronts.

SAP Commerce Cloud enables efficient e-commerce processes with features like a comprehensive promotion engine, support for multi-currency operations, and seamless ERP and CRM integration. Its user-friendly interface and dashboards enhance efficiency, while the platform's ability to support fast deployment and customization meets the dynamic needs of global businesses. Despite its strong capabilities, users indicate areas for improvement, such as smoother cloud transitions, more microservices support, better UI/UX, and integration with SAP. Pricing and the complexity of the customization process are additional considerations, with a need for improved payment options and multi-browser compatibility.

What are the key features of SAP Commerce Cloud?

Multi-channel Integration: Seamless operations across different platforms.
Promotion Engine: Comprehensive tools for targeted promotions.
B2B and B2C Support: Facilitates varied business models.
Checkout and Payment Simplification: Streamlined for efficiency.
ERP and CRM Integration: Enhances business operations.

What ROI and benefits should be expected from SAP Commerce Cloud?

Agility and Customization: Rapid setup and tailored solutions.
International Operations: Supports global business needs.
User Efficiency: Enhanced performance with intuitive dashboards.
Seamless Transactions: Improved checkout experiences.

Industries leverage SAP Commerce Cloud for e-commerce enhancement, specifically utilizing it for streamlined product content management and integrating enhanced front-end interfaces like Angular. Hosting options on AWS or internally provide deployment flexibility. Agencies and freelancers collaborate with diverse clients, supplementing customer experience monitoring and web application integrations.

SAP

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

NHS 24

Buyer's Guide

Oracle ATG vs. SAP Commerce Cloud

December 2025

Free Report: Oracle ATG vs. SAP Commerce Cloud

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