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SAP Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sana Commerce
Ranking in eCommerce Platforms
13th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
SAP Commerce Cloud
Ranking in eCommerce Platforms
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the eCommerce Platforms category, the mindshare of Sana Commerce is 1.9%, up from 1.2% compared to the previous year. The mindshare of SAP Commerce Cloud is 6.4%, down from 15.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
SAP Commerce Cloud6.4%
Sana Commerce1.9%
Other91.7%
eCommerce Platforms
 

Featured Reviews

MB
ERP Enterprise Architect at a pharma/biotech company with 201-500 employees
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
MB
Digital Design Manager at a manufacturing company with 5,001-10,000 employees
Improving User Experience with Effective Platform Integration
Based on my experience with SAP Commerce Cloud, I have thoughts regarding data analysis and analytics; I know they have this feature because I've never seen it. When I ask my colleagues about data, they say they don't have it, so I may need to inform them that SAP Commerce Cloud has such a feature because they never have data about the e-commerce currently. The multi-languages and multi-currency features in SAP Commerce Cloud are useful for us because we have it cross-country, with an e-commerce presence in the US and another in Europe. Based on my experience, working with SAP Commerce Cloud can be a bit complex, considering what my colleagues say, but I haven't had direct experience with this. I rate SAP Commerce Cloud five out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"If you have a client and they want to have an e-commerce project that is based on solid principles, you don't need too much time to develop it."
"It's the best tool on the market and is a complete e-commerce system for product management. For instance, if the customer has a log enterprise level product, they can manage it here."
"Some of the most valuable features are its personalized offering, promotion engine, and customer support module."
"The tool supports multiple currencies."
"SAP Hybris Commerce is a very advanced e-commerce platform compared to other platforms such as WebSphere Commerce, Oracle Commerce, and others."
"The user interface can be customized."
"The tool has good performance."
"Its dashboards, business features, and user-friendliness of a lot of business interfaces are valuable. We work on B2B projects, and it is the most efficient software solution for B2B. The B2B accelerator is very much appreciated by our customers because it has some use cases that are ready for production. For some projects, we proposed the SAP Hybris solution because it was sufficient for use cases related to product management and data quality. With other e-commerce platforms, we would have needed integration with another product information management software."
 

Cons

"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"The stack needs to be improved; they need to start using more new technologies."
"They have just started to work with the cloud, but they only support Microsoft Azure."
"We would like to be able to easily add functionality to the CMS, such as instant messaging. This would make is much more usable, especially in B2C scenarios."
"A public cloud solution of this software would open great possibilities."
"In terms of what could be improved, I would say the product search. There will be multiple criteria to search products and there will be a number of products in different categories. The question is how soon can I find the product which I'm looking for. The search can be improved."
"The support team should improve the response time."
"The WCS management or content management is not that great."
"It is very expensive to implement, which is why many companies who can't afford would normally move to Salesforce or Magento."
 

Pricing and Cost Advice

"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"The price is too high."
"The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."
"The price is quite high."
"SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."
"I don't know the cost, but it can be expensive."
"This is an expensive solution."
"The solution is expensive."
"The solution is very expensive in Turkey."
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Comparison Review

it_user9726 - PeerSpot reviewer
Architect at a tech services company with 1,001-5,000 employees
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
No data available
Manufacturing Company
15%
Computer Software Company
11%
Financial Services Firm
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise10
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with SAP Hybris Commerce?
The main issue for improvement with SAP Commerce Cloud is the UX/UI and the fact that it's difficult to change it because of technical constraints, which makes it insufficient as it currently exist...
What is your primary use case for SAP Hybris Commerce?
My main use case is B2B commerce where we work on design improvement and new functionalities that the platform doesn't have out of the box.
What is your experience regarding pricing and costs for SAP Hybris Commerce?
I don't know how to rate pricing for the product, as I'm not involved in that aspect.
 

Also Known As

No data available
SAP Hybris Commerce, Hybris, SAP Hybris on AWS
 

Overview

 

Sample Customers

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
NHS 24
Find out what your peers are saying about SAP Commerce Cloud vs. Sana Commerce and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.