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Adobe Commerce vs Sana Commerce comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Commerce
Ranking in eCommerce Platforms
1st
Average Rating
8.0
Reviews Sentiment
5.2
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Sana Commerce
Ranking in eCommerce Platforms
14th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.3%, down from 10.2% compared to the previous year. The mindshare of Sana Commerce is 1.5%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Adobe Commerce6.3%
Sana Commerce1.5%
Other92.2%
eCommerce Platforms
 

Featured Reviews

AP
Staff Engineer at a tech vendor with 10,001+ employees
Unified B2B and B2C setup has streamlined complex catalogs and real-time customer pricing
Adobe Commerce offers many features, such as the customer group, which is the best common feature for B2B. Additionally, we have implemented both B2B and B2C in a single instance, meaning B2B also uses the same code as B2C. That type of flexibility is only available in Adobe Commerce. The customer group feature helps my organization by allowing us to create specific customer groups for catalogs. For example, we have three companies—Company A, Company B, and Company C—and we need to create three customer groups: Company A customer group, Company B customer group, and Company C customer group. We always assign a number of products belonging to that particular customer group, ensuring that if a customer logs in with Company A, we showcase only those products available for that particular customer. If Customer B has a different set of products, we choose the Customer Group B and assign the catalog for that specific customer. This is the best feature for company-specific catalog management. Adobe Commerce has positively impacted my organization as I am a developer here and work in a service-based company that handles multiple client requirements. In terms of work and all, Adobe Commerce has created a lot of opportunities for the organization, improving revenue and performance substantially. Regarding how Adobe Commerce has improved revenue or performance, I believe that having multiple projects in Adobe Commerce translates into substantial revenue. I do not have specific metrics, as I am a developer and do not handle that type of data.
reviewer1708812 - PeerSpot reviewer
Head of Global IT at a manufacturing company with 1,001-5,000 employees
Helped us create a new revenue stream, but the cost and time of customization are disadvantages
We had to do a lot of customization, so I wouldn't say the integration worked out-of-the-box. Also, if you want to have anything done, you have to go back to their development team, which is offshore. You can't customize it yourself. And that customization took a long time. Sana is a decent company, although they have had their challenges. When we originally signed up with Sana, they lost a lot of their leadership team. Part of the problem with them is that their entire support team is offshore in Sri Lanka. When you want to interface with the development team, you have to wait a day or two for each response. We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well. Sana is a very small company. That means that when you want to start up a development enhancement, there's a wait time of at least a month. So in addition to requirements, development, and testing, you have to add a month of waiting for a resource to be assigned to even look at the requirements. They have some growing pains. We've told them this a few times and it seems to be getting better, but they definitely have challenges. Another challenge is that their global capabilities are quite limited. We're a global company. We operate in 23 countries. We've asked them, "What can we do in China? What can we do in Europe?" I don't think they have any customers in China. We'd be their first. Europe is more solidified than Asia, but still growing for them and not as established. We've had to restructure some of our backend processes to accommodate order errors that come through the site. We've had to address and do some enhancements for that. It's quite expensive. We have probably spent a couple hundred thousand dollars in development expenses to get up and running. That's not what we expected, but we've gone through it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements."
"The customization capabilities of Adobe Commerce are great."
"I think it is adequate because Adobe Commerce has many software options; with Adobe-related software, I can purchase every software from here and I can use it, so I think it is perfect for using software."
"The most valuable feature of the solution is its ease of integration with any upfront platform or CMS solution."
"The platform allows us to easily integrate with service vendors, such as delivery services and payment systems."
"Adobe Commerce already provides many functionalities that run an e-commerce store seamlessly, so from my observation, this is the best fit in the market."
"Integrated Payment Gateway International Payment Ready Cash On Delivery and Bank Deposit Email Notifications Integrated Social Media Product Presentation Verify Orders Easy Navigation Personalized Shopping Experience 3rd Party Extensions Showcase your products Advanced Sort and Search Simple Check-out process Secure Shopping SEO Optimized Enable/Disable Products Multiple Stores"
"Magento is very flexible, and it's one of the biggest e-commerce platforms."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"The main reason they chose Sana was because of the ERP connection in real-time, which gives us the ability to display product availability and specific prices for each customer, per article, in real-time."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"The site saves us the time we used to spend on emails and phone calls with customers, has helped reduce manual work because we're not entering in phone orders or email orders, and has driven a 10 to 15 percent increase in new customers along with strong adoption by existing customers."
"Eventually, when we got it up and running, the solution helped to streamline our processes for bridging our ERP and eCommerce systems."
 

Cons

"I'm not a technical person, but we had some kind of late response in page loading, let's say page load speed."
"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."
"It would be great to have a way to communicate properly with the team that builds the platform because you can get stuck at certain points, and it's hard to search for solutions on forums and tutorials."
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"The product needs to improve its security. Also, they need to improve B2B features."
"Magento application consumes gigabytes of RAM when executing heavy processes, and PHP often cannot handle the load."
"The limited availability of experienced developers can make the product costly to maintain."
"The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"Their support should have more in-depth knowledge about different ERP solutions that they connect to."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration."
 

Pricing and Cost Advice

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"The cost of implementation is cheap compared to other solutions."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Manufacturing Company
8%
Construction Company
24%
Manufacturing Company
13%
Outsourcing Company
13%
Comms Service Provider
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise3
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with Magento?
Adobe Commerce can be improved by working on some features, as the system currently takes too much time, particularly during cart and checkout processes. If we need customization, the cart and chec...
What is your primary use case for Magento?
The main use case for Adobe Commerce is to migrate one Java application where we have a large number of products and a large number of customers, add-ons, and multiple e-commerce-related functional...
What is your experience regarding pricing and costs for Magento?
I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...
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Also Known As

Magento, EPiServer Digital Commerce
No data available
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Find out what your peers are saying about Adobe Commerce vs. Sana Commerce and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.