Adobe Commerce vs Shopify comparison

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Adobe Commerce

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Executive SummaryUpdated on Feb 2, 2025

Adobe Commerce and Shopify are competing in the e-commerce platform category. Although Adobe Commerce offers strong enterprise functionality, Shopify often has the upper hand for small to medium-sized businesses due to its ease of use and streamlined processes.

Features: Adobe Commerce offers robust customizability, advanced integration capabilities, and support for complex product catalogs. Shopify is known for its intuitive management tools, rich app marketplace, and strong omnichannel selling focus.

Room for Improvement: Adobe Commerce could improve in reducing the technical expertise required for initial setup, decreasing deployment times, and enhancing its user experience. Shopify could benefit from offering more advanced features for large enterprises, increasing flexibility in customizability, and possibly reducing additional costs linked to third-party apps.

Ease of Deployment and Customer Service: Adobe Commerce requires a more extensive setup, often demanding technical expertise, which can delay deployment. Shopify allows for a faster and simpler setup with minimal technical needs. Adobe provides enterprise-focused support, while Shopify offers accessible and effective customer service that enhances onboarding.

Pricing and ROI: Adobe Commerce entails higher initial setup and ongoing expenses, impacting short-term ROI, which can be justified by its advanced enterprise capabilities. Shopify's lower upfront costs and predictable pricing plans appeal to businesses seeking quicker ROI through reduced complexity and efficient operations.

To learn more, read our detailed Adobe Commerce vs. Shopify Report (Updated: September 2026).

Adobe Commerce vs. Shopify

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

2nd

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Shopify

Ranking in eCommerce Platforms

5th

Average Rating

8.6

Reviews Sentiment

5.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.0%, down from 11.9% compared to the previous year. The mindshare of Shopify is 4.5%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Adobe Commerce	6.0%
Shopify	4.5%
Other	89.5%

eCommerce Platforms

Featured Reviews

AnkurPorwal

Staff Engineer at a tech vendor with 10,001+ employees

Unified B2B and B2C setup has streamlined complex catalogs and real-time customer pricing

Adobe Commerce offers many features, such as the customer group, which is the best common feature for B2B. Additionally, we have implemented both B2B and B2C in a single instance, meaning B2B also uses the same code as B2C. That type of flexibility is only available in Adobe Commerce. The customer group feature helps my organization by allowing us to create specific customer groups for catalogs. For example, we have three companies—Company A, Company B, and Company C—and we need to create three customer groups: Company A customer group, Company B customer group, and Company C customer group. We always assign a number of products belonging to that particular customer group, ensuring that if a customer logs in with Company A, we showcase only those products available for that particular customer. If Customer B has a different set of products, we choose the Customer Group B and assign the catalog for that specific customer. This is the best feature for company-specific catalog management. Adobe Commerce has positively impacted my organization as I am a developer here and work in a service-based company that handles multiple client requirements. In terms of work and all, Adobe Commerce has created a lot of opportunities for the organization, improving revenue and performance substantially. Regarding how Adobe Commerce has improved revenue or performance, I believe that having multiple projects in Adobe Commerce translates into substantial revenue. I do not have specific metrics, as I am a developer and do not handle that type of data.

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WimVanhoorne

Enterprise Architect at BESIX

Connecting web sales with existing operations has improved, but layout and integration need work

The most valuable features in Shopify are the ease of integration. The downside is that the layout is not adaptable as someone would expect. For some customers, Shopify is not a viable option because it is not adaptable enough. Adaptability is mostly related to the layout and specific things related to the business branch. I have not been a partner or reseller of Shopify. I belong to a company that delivers architects who help customers find the best product and support them in implementation. In many cases, it is not only software that needs to be installed; organizations also need to adapt. For instance, if you really want to sell through the web, you need to be capable of setting up an organization to deliver products the next day or faster. Many organizations are not capable of doing this, so they need to change procedures in their warehouses and sales operations. It is not only about the software.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Magento is very flexible, and it's one of the biggest e-commerce platforms."

"The platform provides an easy way to customize its features."

"The product can be maintained effortlessly."

"Magento is generally considered to be the most advanced e-commerce program available in the market."

"We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements."

"Now with the website, all of their offline orders have been converted into the store business and their sales are improving 60% year on year and now they are one of the premium brands selling gym equipment across Australia."

"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need, and it has very good integrations with social media platforms and other tools."

"Not only can they build a system at a cheap price, but they can get it live very quickly."

More Adobe Commerce pros

"For the initial setup phase, many online tutorials are available, making the process easy."

"The most valuable feature of Shopify is its ease of use, as I do not need to integrate different services from different platforms, because Shopify makes it easier to have everything on one platform."

"Shopify is the best eCommerce platform on the market today."

"It has a brilliant inventory system to help you manage your store."

"Shopify can be used without any coding knowledge."

"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."

"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."

"Unless your needs are quite complex, this is the most affordable and immediate solution to taking your online business live without developer help."

More Shopify pros

Cons

"At the moment, Magento is stuck in the middle of a nobody-wants-me market."

"There are always speed issues with Adobe Commerce. It seems to be an ongoing issue with performance."

"Because of the complexities of the platform, there aren’t really that many good developers in the industry."

"The price of Adobe Commerce is very high, actually. If it were possible to have a free version or a limited version, that would be good for users."

"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."

"Magento 2 is only three to four years old, so it is an evolving technology."

"One significant drawback of Commerce is its substantial size, which allows for extensive customization but also elongates the development process for an e-commerce website."

"The solution takes a huge amount of time to complete the root cause analysis."

More Adobe Commerce cons

"The pricing plan is in need of improvement."

"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."

"Many of our clients complain because Shopify is costly and not an open-source."

"A mobile app for end users should be integrated along with Shopify, rather than as an add-on product."

"There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in."

"For some customers, Shopify is not a viable option because it is not adaptable enough."

"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."

"The order processing and saving of the changes for the product should have automatic functioning."

More Shopify cons

Pricing and Cost Advice

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"The cost of implementation is cheap compared to other solutions."

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"Depending on the client's requirements, they can choose either the basic plan or the premium plan."

"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."

"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."

"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."

"The tool's pricing depends on how big your online store is."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Outsourcing Company

10%

Manufacturing Company

Financial Services Firm

11%

Outsourcing Company

11%

Media Company

10%

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	3
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What needs improvement with Magento?

Adobe Commerce can be improved by working on some features, as the system currently takes too much time, particularly during cart and checkout processes. If we need customization, the cart and chec...

What is your primary use case for Magento?

The main use case for Adobe Commerce is to migrate one Java application where we have a large number of products and a large number of customers, add-ons, and multiple e-commerce-related functional...

What is your experience regarding pricing and costs for Magento?

I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...

What is your experience regarding pricing and costs for Shopify?

Regarding the price, it is reasonable.

What needs improvement with Shopify?

Regarding weaknesses in Shopify, I think that is a strong part. There are other things, but everything is specific and relies on a case-by-case basis. In general, if you do not use Shopify to integ...

What is your primary use case for Shopify?

I am most familiar with certain products at different times; some moments it is more one product and other moments it is another product. I work as an enterprise architect, usually connecting other...

Salesforce Commerce Cloud vs Adobe Commerce

Comparisons

Compared 9% of the time

SAP Commerce Cloud vs Adobe Commerce

Compared 7% of the time

Oracle Commerce Cloud vs Adobe Commerce

Compared 5% of the time

Microsoft Commerce Server vs Adobe Commerce

Compared 4% of the time

Intershop vs Adobe Commerce

Compared 4% of the time

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Salesforce Commerce Cloud vs Shopify

Compared 10% of the time

SAP Commerce Cloud vs Shopify

Compared 7% of the time

Softline eCommerce Solution vs Shopify

Compared 5% of the time

Orckestra vs Shopify

Compared 5% of the time

Fabric Commerce Platform vs Shopify

Compared 4% of the time

More Shopify Competitors

Product Reports

Download Adobe Commerce product report

Adobe Commerce

September 2026

Download Shopify product report

August 2026

Also Known As

Magento, EPiServer Digital Commerce

No data available

Overview

Adobe Commerce offers a modular approach with user-friendly design and open-source adaptability. It provides seamless integration with third-party tools and AI-driven features, making it ideal for businesses seeking customizable and performance-focused e-commerce solutions.

Adobe Commerce, previously Magento, is a powerful platform equipped to handle complex business requirements through its extensive customization options. Its modular framework allows for easy third-party integration and robust functionality. Highly adaptable, it supports both B2B and B2C operations, offering a strong community backing and competitive pricing. While it shines in flexibility and extensibility, it does require improvements in areas such as CRM, accounting functionalities, and performance management. Challenges include a complex CMS, high development costs, and limited developer availability, impacting ease of use and customization setup. The lack of headless architecture also complicates scalability. It provides AI-driven recommendations and integrations with SAP for real-time data management, demonstrating its alignment with enterprise demands.

What are the key features of Adobe Commerce?

Modular Approach: Enables easy third-party integration and customization.
Open-Source Flexibility: Allows for extensive tailoring to fit business needs.
AI-Driven Recommendations: Provides personalized shopping experiences.
Community Support: Offers robust assistance and resources.
Seamless Integration: Compatible with various external tools and systems.

What benefits or ROI can users expect from Adobe Commerce?

Customizability: Easily adapts to unique business requirements, maximizing efficiency.
Performance Focus: Designed for high performance, optimizing e-commerce operations.
Flexibility: Supports diverse business models, including B2B and B2C.
Competitiveness: Offers competitive pricing and strong feature set.
Community Resources: Access to a wealth of knowledge and support.

In fashion, furniture, and technology industries, Adobe Commerce enables businesses to tailor e-commerce platforms for refined customer management and product handling. Its support for SAP integration allows real-time data processing and personalized inventory management setups, catering to small to medium enterprises across e-commerce sectors.

Adobe

Shopify provides an intuitive platform for setting up online stores without coding. It offers secure hosting, fast speeds, and seamless integration with applications and payment methods, simplifying e-commerce for users.

Shopify is renowned for its user-friendly approach, enabling businesses to launch online stores efficiently. Its customizable templates and robust SEO tools meet diverse business needs, enhancing inventory management and backend functionality. While generally accessible, some users seek improved customization and database access, better integration with financial tools, and expanded support for mobile apps. Shopify's widespread use includes scalable store setups popular with small to medium enterprises, facilitating quick launches with potent inbuilt features for retail management across marketplaces.

What are Shopify's top features?

Ease of Use: No coding required, simplifying store setup.
Secure Hosting: Reliable, fast, and secure.
SEO and Templates: Customizable designs with strong SEO capabilities.
App Integration: Seamless integration with third-party apps.
Inventory Management: Tools for inventory oversight.

What benefits do users experience with Shopify?

Scalable Growth: Support for expanding small to medium businesses.
Quick Market Entry: Fast set up for retail operations.
Sales Enhancements: Built-in tools for boosting sales on marketplaces.
User-Friendly Onboarding: Streamlined onboarding for all users.

In industries like retail and consumer goods, Shopify's flexibility and built-in e-commerce features make it popular for rapidly setting up customized online platforms. Businesses often integrate themes and payment gateways, enhancing customer experience with tailored branding elements across sites and social media channels.

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree