Adobe Commerce vs Shopify comparison

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Adobe Commerce

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Executive SummaryUpdated on Feb 2, 2025

Adobe Commerce and Shopify are competing in the e-commerce platform category. Although Adobe Commerce offers strong enterprise functionality, Shopify often has the upper hand for small to medium-sized businesses due to its ease of use and streamlined processes.

Features: Adobe Commerce offers robust customizability, advanced integration capabilities, and support for complex product catalogs. Shopify is known for its intuitive management tools, rich app marketplace, and strong omnichannel selling focus.

Room for Improvement: Adobe Commerce could improve in reducing the technical expertise required for initial setup, decreasing deployment times, and enhancing its user experience. Shopify could benefit from offering more advanced features for large enterprises, increasing flexibility in customizability, and possibly reducing additional costs linked to third-party apps.

Ease of Deployment and Customer Service: Adobe Commerce requires a more extensive setup, often demanding technical expertise, which can delay deployment. Shopify allows for a faster and simpler setup with minimal technical needs. Adobe provides enterprise-focused support, while Shopify offers accessible and effective customer service that enhances onboarding.

Pricing and ROI: Adobe Commerce entails higher initial setup and ongoing expenses, impacting short-term ROI, which can be justified by its advanced enterprise capabilities. Shopify's lower upfront costs and predictable pricing plans appeal to businesses seeking quicker ROI through reduced complexity and efficient operations.

To learn more, read our detailed Adobe Commerce vs. Shopify Report (Updated: April 2026).

Adobe Commerce vs. Shopify

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

2nd

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Shopify

Ranking in eCommerce Platforms

3rd

Average Rating

8.4

Reviews Sentiment

5.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.8%, down from 14.1% compared to the previous year. The mindshare of Shopify is 5.2%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Adobe Commerce	6.8%
Shopify	5.2%
Other	88.0%

eCommerce Platforms

Featured Reviews

Andrew Christodoulou

Principal Product Manager at Swoon

Customization supports complex needs, though speed challenges persist

We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.

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WimVanhoorne

Enterprise Architect at BESIX

Connecting web sales with existing operations has improved, but layout and integration need work

The most valuable features in Shopify are the ease of integration. The downside is that the layout is not adaptable as someone would expect. For some customers, Shopify is not a viable option because it is not adaptable enough. Adaptability is mostly related to the layout and specific things related to the business branch. I have not been a partner or reseller of Shopify. I belong to a company that delivers architects who help customers find the best product and support them in implementation. In many cases, it is not only software that needs to be installed; organizations also need to adapt. For instance, if you really want to sell through the web, you need to be capable of setting up an organization to deliver products the next day or faster. Many organizations are not capable of doing this, so they need to change procedures in their warehouses and sales operations. It is not only about the software.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Integrated Payment Gateway International Payment Ready Cash On Delivery and Bank Deposit Email Notifications Integrated Social Media Product Presentation Verify Orders Easy Navigation Personalized Shopping Experience 3rd Party Extensions Showcase your products Advanced Sort and Search Simple Check-out process Secure Shopping SEO Optimized Enable/Disable Products Multiple Stores"

"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need. It has very good integrations with social media platforms and other tools."

"What I appreciate most about Adobe Commerce is the customizable element, as absolutely everything in Adobe Commerce is customizable."

"The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."

"On the plus side, when you build everything from scratch in Magento, you can do magic with it."

"Magento is very user friendly due to its various functionalities like one page checkout, comparison between products and also gives liberty to users to share the reviews on purchased products."

"The platform provides an easy way to customize its features."

"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."

More Adobe Commerce pros

"It has a brilliant inventory system to help you manage your store."

"The most valuable feature of Shopify is its ease of use; I do not need to integrate different services from different platforms, as Shopify makes it easier to have everything on one platform."

"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."

"Shopify is easy to start and has an intuitive onboarding process for customers."

"The most valuable feature of Shopify is its ease of use, as I do not need to integrate different services from different platforms, because Shopify makes it easier to have everything on one platform."

"Shopify can be used without any coding knowledge."

"My advice for anybody who is considering Shopify is not to hesitate."

"Shopify is the best eCommerce platform on the market today."

More Shopify pros

Cons

"Should have a way to communicate properly with the team that builds the platform"

"Magento 2 is only three to four years old, so it is an evolving technology."

"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."

"The solution takes a huge amount of time to complete the root cause analysis."

"It would be great to have a way to communicate properly with the team that builds the platform because you can get stuck at certain points, and it's hard to search for solutions on forums and tutorials."

"The hardware requirements of the tool should be made better, as it is a solution that is very heavy on the servers, and it makes it expensive to host many servers."

"Magento application consumes gigabytes of RAM when executing heavy processes, and PHP often cannot handle the load."

"Because of the complexities of the platform, there aren’t really that many good developers in the industry."

More Adobe Commerce cons

"It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options."

"The formatting within the user interface has its limitations."

"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."

"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."

"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."

"Shopify users pay a higher commission as they scale."

"The pricing plan is in need of improvement."

"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."

More Shopify cons

Pricing and Cost Advice

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"The cost of implementation is cheap compared to other solutions."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"Depending on the client's requirements, they can choose either the basic plan or the premium plan."

"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."

"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."

"The tool's pricing depends on how big your online store is."

"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

10%

Manufacturing Company

Media Company

Financial Services Firm

12%

Media Company

Manufacturing Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	22
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about Magento?

The customization capabilities of Adobe Commerce are great.

What needs improvement with Magento?

An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...

What is your primary use case for Magento?

My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...

What is your experience regarding pricing and costs for Shopify?

Regarding the price, it is reasonable.

What needs improvement with Shopify?

Regarding weaknesses in Shopify, I think that is a strong part. There are other things, but everything is specific and relies on a case-by-case basis. In general, if you do not use Shopify to integ...

What is your primary use case for Shopify?

I am most familiar with certain products at different times; some moments it is more one product and other moments it is another product. I work as an enterprise architect, usually connecting other...

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Product Reports

Download Adobe Commerce product report

Adobe Commerce

May 2026

Download Shopify product report

April 2026

Also Known As

Magento, EPiServer Digital Commerce

No data available

Overview

Adobe Commerce offers a modular approach with user-friendly design and open-source adaptability. It provides seamless integration with third-party tools and AI-driven features, making it ideal for businesses seeking customizable and performance-focused e-commerce solutions.

Adobe Commerce, previously Magento, is a powerful platform equipped to handle complex business requirements through its extensive customization options. Its modular framework allows for easy third-party integration and robust functionality. Highly adaptable, it supports both B2B and B2C operations, offering a strong community backing and competitive pricing. While it shines in flexibility and extensibility, it does require improvements in areas such as CRM, accounting functionalities, and performance management. Challenges include a complex CMS, high development costs, and limited developer availability, impacting ease of use and customization setup. The lack of headless architecture also complicates scalability. It provides AI-driven recommendations and integrations with SAP for real-time data management, demonstrating its alignment with enterprise demands.

What are the key features of Adobe Commerce?

Modular Approach: Enables easy third-party integration and customization.
Open-Source Flexibility: Allows for extensive tailoring to fit business needs.
AI-Driven Recommendations: Provides personalized shopping experiences.
Community Support: Offers robust assistance and resources.
Seamless Integration: Compatible with various external tools and systems.

What benefits or ROI can users expect from Adobe Commerce?

Customizability: Easily adapts to unique business requirements, maximizing efficiency.
Performance Focus: Designed for high performance, optimizing e-commerce operations.
Flexibility: Supports diverse business models, including B2B and B2C.
Competitiveness: Offers competitive pricing and strong feature set.
Community Resources: Access to a wealth of knowledge and support.

In fashion, furniture, and technology industries, Adobe Commerce enables businesses to tailor e-commerce platforms for refined customer management and product handling. Its support for SAP integration allows real-time data processing and personalized inventory management setups, catering to small to medium enterprises across e-commerce sectors.

Adobe

Shopify provides an intuitive platform for setting up online stores without coding. It offers secure hosting, fast speeds, and seamless integration with applications and payment methods, simplifying e-commerce for users.

Shopify is renowned for its user-friendly approach, enabling businesses to launch online stores efficiently. Its customizable templates and robust SEO tools meet diverse business needs, enhancing inventory management and backend functionality. While generally accessible, some users seek improved customization and database access, better integration with financial tools, and expanded support for mobile apps. Shopify's widespread use includes scalable store setups popular with small to medium enterprises, facilitating quick launches with potent inbuilt features for retail management across marketplaces.

What are Shopify's top features?

Ease of Use: No coding required, simplifying store setup.
Secure Hosting: Reliable, fast, and secure.
SEO and Templates: Customizable designs with strong SEO capabilities.
App Integration: Seamless integration with third-party apps.
Inventory Management: Tools for inventory oversight.

What benefits do users experience with Shopify?

Scalable Growth: Support for expanding small to medium businesses.
Quick Market Entry: Fast set up for retail operations.
Sales Enhancements: Built-in tools for boosting sales on marketplaces.
User-Friendly Onboarding: Streamlined onboarding for all users.

In industries like retail and consumer goods, Shopify's flexibility and built-in e-commerce features make it popular for rapidly setting up customized online platforms. Businesses often integrate themes and payment gateways, enhancing customer experience with tailored branding elements across sites and social media channels.

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree