Adobe Commerce vs Shopify comparison

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Adobe Commerce

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Executive SummaryUpdated on Feb 2, 2025

Adobe Commerce and Shopify are competing in the e-commerce platform category. Although Adobe Commerce offers strong enterprise functionality, Shopify often has the upper hand for small to medium-sized businesses due to its ease of use and streamlined processes.

Features: Adobe Commerce offers robust customizability, advanced integration capabilities, and support for complex product catalogs. Shopify is known for its intuitive management tools, rich app marketplace, and strong omnichannel selling focus.

Room for Improvement: Adobe Commerce could improve in reducing the technical expertise required for initial setup, decreasing deployment times, and enhancing its user experience. Shopify could benefit from offering more advanced features for large enterprises, increasing flexibility in customizability, and possibly reducing additional costs linked to third-party apps.

Ease of Deployment and Customer Service: Adobe Commerce requires a more extensive setup, often demanding technical expertise, which can delay deployment. Shopify allows for a faster and simpler setup with minimal technical needs. Adobe provides enterprise-focused support, while Shopify offers accessible and effective customer service that enhances onboarding.

Pricing and ROI: Adobe Commerce entails higher initial setup and ongoing expenses, impacting short-term ROI, which can be justified by its advanced enterprise capabilities. Shopify's lower upfront costs and predictable pricing plans appeal to businesses seeking quicker ROI through reduced complexity and efficient operations.

To learn more, read our detailed Adobe Commerce vs. Shopify Report (Updated: June 2026).

Adobe Commerce vs. Shopify

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

2nd

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Shopify

Ranking in eCommerce Platforms

5th

Average Rating

8.6

Reviews Sentiment

5.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.1%, down from 12.7% compared to the previous year. The mindshare of Shopify is 4.6%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Adobe Commerce	6.1%
Shopify	4.6%
Other	89.3%

eCommerce Platforms

Featured Reviews

Andrew Christodoulou

Principal Product Manager at Swoon

Customization supports complex needs, though speed challenges persist

We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.

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WimVanhoorne

Enterprise Architect at BESIX

Connecting web sales with existing operations has improved, but layout and integration need work

The most valuable features in Shopify are the ease of integration. The downside is that the layout is not adaptable as someone would expect. For some customers, Shopify is not a viable option because it is not adaptable enough. Adaptability is mostly related to the layout and specific things related to the business branch. I have not been a partner or reseller of Shopify. I belong to a company that delivers architects who help customers find the best product and support them in implementation. In many cases, it is not only software that needs to be installed; organizations also need to adapt. For instance, if you really want to sell through the web, you need to be capable of setting up an organization to deliver products the next day or faster. Many organizations are not capable of doing this, so they need to change procedures in their warehouses and sales operations. It is not only about the software.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ecosystem includes thousands of vendors who are providing third-party add-ons."

"The platform allows us to easily integrate with service vendors, such as delivery services and payment systems."

"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."

"The customization capabilities of Adobe Commerce are great."

"The product can be maintained effortlessly."

"On the plus side, when you build everything from scratch in Magento, you can do magic with it."

"The most valuable feature of the solution is its ease of integration with any upfront platform or CMS solution."

"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need, and it has very good integrations with social media platforms and other tools."

More Adobe Commerce pros

"Shopify can be used without any coding knowledge."

"I would absolutely recommend Shopify to others."

"Unless your needs are quite complex, this is the most affordable and immediate solution to taking your online business live without developer help."

"Shopify is easy to start and has an intuitive onboarding process for customers."

"My advice for anybody who is considering Shopify is not to hesitate."

"For the initial setup phase, many online tutorials are available, making the process easy."

"The most valuable feature of Shopify is its ease of use, as I do not need to integrate different services from different platforms, because Shopify makes it easier to have everything on one platform."

"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."

More Shopify pros

Cons

"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."

"Should have a way to communicate properly with the team that builds the platform"

"At the moment, Magento is stuck in the middle of a nobody-wants-me market."

"The analytics are good but there is room for improvement. There are some limitations due to new regulations causing customer data time delays."

"Because of the complexities of the platform, there aren’t really that many good developers in the industry."

"The support teams from Adobe are, from my perspective, the least favorite part."

"The price of Adobe Commerce is very high, actually. If it were possible to have a free version or a limited version, that would be good for users."

"The solution’s performance could be improved."

More Adobe Commerce cons

"The formatting within the user interface has its limitations."

"A mobile app for end users should be integrated along with Shopify, rather than as an add-on product."

"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."

"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."

"For some customers, Shopify is not a viable option because it is not adaptable enough."

"The order processing and saving of the changes for the product should have automatic functioning."

"Many of our clients complain because Shopify is costly and not an open-source."

"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."

More Shopify cons

Pricing and Cost Advice

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"The cost of implementation is cheap compared to other solutions."

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"Depending on the client's requirements, they can choose either the basic plan or the premium plan."

"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."

"The tool's pricing depends on how big your online store is."

"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."

"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Construction Company

11%

Manufacturing Company

Computer Software Company

Outsourcing Company

10%

Media Company

10%

Financial Services Firm

10%

Construction Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What needs improvement with Magento?

An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...

What is your primary use case for Magento?

My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...

What is your experience regarding pricing and costs for Magento?

I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...

What is your experience regarding pricing and costs for Shopify?

Regarding the price, it is reasonable.

What needs improvement with Shopify?

Regarding weaknesses in Shopify, I think that is a strong part. There are other things, but everything is specific and relies on a case-by-case basis. In general, if you do not use Shopify to integ...

What is your primary use case for Shopify?

I am most familiar with certain products at different times; some moments it is more one product and other moments it is another product. I work as an enterprise architect, usually connecting other...

Salesforce Commerce Cloud vs Adobe Commerce

Comparisons

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SAP Commerce Cloud vs Adobe Commerce

Compared 7% of the time

Oracle Commerce Cloud vs Adobe Commerce

Compared 6% of the time

KIBO B2B eCommerce Platform vs Adobe Commerce

Compared 4% of the time

Orckestra vs Adobe Commerce

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Salesforce Commerce Cloud vs Shopify

Compared 10% of the time

SAP Commerce Cloud vs Shopify

Compared 8% of the time

Orckestra vs Shopify

Compared 5% of the time

Fabric Commerce Platform vs Shopify

Compared 5% of the time

Softline eCommerce Solution vs Shopify

Compared 4% of the time

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Product Reports

Download Adobe Commerce product report

Adobe Commerce

August 2026

Download Shopify product report

July 2026

Also Known As

Magento, EPiServer Digital Commerce

No data available

Overview

Adobe Commerce offers a modular approach with user-friendly design and open-source adaptability. It provides seamless integration with third-party tools and AI-driven features, making it ideal for businesses seeking customizable and performance-focused e-commerce solutions.

Adobe Commerce, previously Magento, is a powerful platform equipped to handle complex business requirements through its extensive customization options. Its modular framework allows for easy third-party integration and robust functionality. Highly adaptable, it supports both B2B and B2C operations, offering a strong community backing and competitive pricing. While it shines in flexibility and extensibility, it does require improvements in areas such as CRM, accounting functionalities, and performance management. Challenges include a complex CMS, high development costs, and limited developer availability, impacting ease of use and customization setup. The lack of headless architecture also complicates scalability. It provides AI-driven recommendations and integrations with SAP for real-time data management, demonstrating its alignment with enterprise demands.

What are the key features of Adobe Commerce?

Modular Approach: Enables easy third-party integration and customization.
Open-Source Flexibility: Allows for extensive tailoring to fit business needs.
AI-Driven Recommendations: Provides personalized shopping experiences.
Community Support: Offers robust assistance and resources.
Seamless Integration: Compatible with various external tools and systems.

What benefits or ROI can users expect from Adobe Commerce?

Customizability: Easily adapts to unique business requirements, maximizing efficiency.
Performance Focus: Designed for high performance, optimizing e-commerce operations.
Flexibility: Supports diverse business models, including B2B and B2C.
Competitiveness: Offers competitive pricing and strong feature set.
Community Resources: Access to a wealth of knowledge and support.

In fashion, furniture, and technology industries, Adobe Commerce enables businesses to tailor e-commerce platforms for refined customer management and product handling. Its support for SAP integration allows real-time data processing and personalized inventory management setups, catering to small to medium enterprises across e-commerce sectors.

Adobe

Shopify provides an intuitive platform for setting up online stores without coding. It offers secure hosting, fast speeds, and seamless integration with applications and payment methods, simplifying e-commerce for users.

Shopify is renowned for its user-friendly approach, enabling businesses to launch online stores efficiently. Its customizable templates and robust SEO tools meet diverse business needs, enhancing inventory management and backend functionality. While generally accessible, some users seek improved customization and database access, better integration with financial tools, and expanded support for mobile apps. Shopify's widespread use includes scalable store setups popular with small to medium enterprises, facilitating quick launches with potent inbuilt features for retail management across marketplaces.

What are Shopify's top features?

Ease of Use: No coding required, simplifying store setup.
Secure Hosting: Reliable, fast, and secure.
SEO and Templates: Customizable designs with strong SEO capabilities.
App Integration: Seamless integration with third-party apps.
Inventory Management: Tools for inventory oversight.

What benefits do users experience with Shopify?

Scalable Growth: Support for expanding small to medium businesses.
Quick Market Entry: Fast set up for retail operations.
Sales Enhancements: Built-in tools for boosting sales on marketplaces.
User-Friendly Onboarding: Streamlined onboarding for all users.

In industries like retail and consumer goods, Shopify's flexibility and built-in e-commerce features make it popular for rapidly setting up customized online platforms. Businesses often integrate themes and payment gateways, enhancing customer experience with tailored branding elements across sites and social media channels.

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree