I want to understand the market share of different browsers and different search engines in different geographic regions over time. I use it to make strategic decisions on where to invest my time and attention and sometimes to calculate business cases.
Gain strategic insights with trend analysis but data collection practices can improve
What is our primary use case?
How has it helped my organization?
It has allowed us to understand certain trends and cut through the noise and the hype. For example, when everybody was hyping up Bing because of the partnership with OpenAI with StatCounter, it was possible to see that their market share was only increasing a tiny bit and Google's market share was only decreasing a tiny bit. If you just paid attention to the media, you might have thought there was a giant shift, but with StatCounter, it was possible to see that not a lot has actually happened.
What is most valuable?
I can see market share data for search engines and for browsers, and I can see this over time, how it develops, and also in different geographical regions. This is the Global Statistics feature, and it's the only feature I'm using with StatCounter. Because the data is pretty rare, there are not a lot of services that offer this data for free, and I can slice and dice it and then do with it whatever I need to do.
What needs improvement?
I think their free offering called Global Statistics is pretty robust. I cannot speak to the other areas of StatCounter.
For how long have I used the solution?
I have been using the Global Statistics feature from StatCounter for more than ten years.
What do I think about the stability of the solution?
I think StatCounter is stable.
What do I think about the scalability of the solution?
It's a tool where I get out some data, and there is not really a scalability challenge.
How are customer service and support?
I have never interacted with customer support since I'm only using the Global Statistics feature. With the core product, I have no idea.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I did not use a different solution previously.
How was the initial setup?
The initial setup was straightforward.
What was our ROI?
I cannot provide such metrics. It's really about decision-making, getting input for my strategy, and getting real data to base my decisions on. There are no operational KPIs that improved because of it.
What's my experience with pricing, setup cost, and licensing?
I'm only using the free product called Global Statistics from StatCounter, and I cannot speak to their other offerings.
Which other solutions did I evaluate?
What other advice do I have?
I would advise just trying out the free version, Global Statistics. It's literally data in your browser. Because their data collection practice is not perfect, it is biased towards smaller publishers, and that led to an issue recently where the data was wrong and they had to fix it. I rate the overall solution 7 out of 10.
