My primary use case for Base is customer advocacy. We use it to share different types of advocacy requests with customers, such as providing quotes, approving logo usage, submitting peer reviews, participating in case studies, and offering potential referrals.
In addition, we use Base to deliver education and training modules. It also serves as a community platform where customers can ask questions, receive answers, and participate in discussions on various topics.
I mainly use Base as a central hub for advocacy. It allows us to collect customer assets like reviews, quotes, and logos in one structured place and create ongoing engagement around them.
What we see clearly is growth in participation. More customers are getting involved, sharing their experience, and becoming active contributors.
The community is another key layer. We are building it gradually. It requires internal commitment and continuous interaction with customers. Over time, customers are becoming more engaged. They ask questions about features, releases, and best practices. They actively consume and respond to our cybersecurity content, including threat alerts and attack trends.
This space allows us not only to communicate, but to listen.
Surveys are one of our strongest tools. Through Radware Link, we can quickly gather structured feedback, whether through email or directly in the platform. We use surveys especially when planning new products or features, even at early R&D stages. We ask customers what they think, what they need, and how they would approach a feature.
This helps us bring the voice of the customer directly into product discussions and internal decision-making. It makes feedback actionable, not theoretical.
For example, before running customer webinars, we asked customers about preferred timing, format, and content depth. Based on their input, we adjusted our approach.
At the end, everything we do is about engagement with purpose.
Staying close to customers.
Listening consistently.
And bringing their voice back into the organization so we can improve both experience and product value.
We also see that customers who are active in Radware Link are more connected to the brand and use the products more effectively, which naturally supports long-term relationships.
On the platform side, Base is not always stable. Reporting in particular lacks consistency. I understand that dashboard improvements are planned, but currently the reporting experience needs improvement.
What would add significant value is stronger AI-driven insights. For example, the ability to easily identify customers who were active three months ago but have not engaged in the past month, so we can proactively reach out and re-engage them.
It would be very helpful if Base could provide one or two weekly AI-based recommendations to improve engagement, based on customer behavior patterns. Proactive insights like that would make a real difference in managing and growing the program.
I have been working in my current field for four years.
Base is not stable all the time. They need to be more stable. The reports are not consistent. I know that they are planning to update the reports dashboards, but currently it is not stable.
I would rate customer support a six, even seven, out of ten.
We did not previously use a different solution. I do not have information about whether we used a different solution before my time.
The experience with pricing, setup cost, and licensing is very good. The price is very fair.
My overall review rating for Base is eight out of ten.