We have around 700 users for this product in our company and a maintenance team of four people. I've recently put in an order to increase that to 1,000 users in the near future and hope to bump this up to 2,000 users down the track. We are end users of this solution and I'm the Head of the DevOps Engineering Center.
Automation Practice Leader at a financial services firm with 10,001+ employees
Provides great features not available elsewhere but access to technical support is severely lacking
Pros and Cons
- "Code check in and code version control."
- "But the tool has good capabilities and very good features not explored by many other Git based version controlling tools like GitLab or GitHub."
- "Could provide some default branching options for users to adopt."
- "Atlassian is a very poor support model; I have been impacted a couple of times and it is very difficult and frustrating."
What is our primary use case?
What is most valuable?
It's the code check in and code version controlling.
What needs improvement?
There is room for improvement in terms of the branching strategies. Instead of leaving the branching strategy for users to decide, Bitbucket could provide some default branching options for users to adopt. For now, users need to configure branching strategies from scratch as there's no template for the code branching. If they came up with a couple of default budgeting strategies, it could be used immediately. For example, there's a branching strategy called GitFlow, which is widely used in the market. It could be included in the tool as a template and adopted quickly and used immediately rather than having to create it from scratch.
Secondly, when it comes to the code reviewer, there's no way to restrict the number of reviewers, it can only be modified by the project managers on the fly and we don't want the project managers modifying the code reviewers. It should be restricted to the tool administrators. This is another gap in the solution. They really need to give out of the box integrations to all DevOps tools and the cloud tools without the need for additional plugins.
For how long have I used the solution?
I've been using this solution for five years.
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Bitbucket
May 2026
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What do I think about the stability of the solution?
This is a stable solution and has a very good backup mechanism. There's only an issue if you don't have your backup running and there is a hardware failure or if the database goes out of sync. If that happens, recovery of Bitbucket is very, very complex.We encountered an issue as a result of some incorrect commands triggered by our engineer and it was very difficult to recover. We had to engage the Atlassian product engineers and they also had problems. Eventually, we had to recover each and every line of code manually. If you're using Bitbucket as a code repository or a version controlling tool, users need to ensure that the necessary backup for the file system and databases is configured appropriately. If not, then your recovery will be impacted.
What do I think about the scalability of the solution?
It's a very scalable solution especially if it's hosted on cloud. The only thing is that the developers need to be aware of the number of code branches that they are creating, and carry out the proper housekeeping of the code. If that doesn't happen then the growth of Bitbucket will be enormous, and it might encounter some disk utilization related issues. I would suggest not to rely fully on the tool's capability for scaling up and down. Users need to be aware of what needs to be cleaned and housekeeping required. That aside, it's very scalable.
How are customer service and support?
The technical support of the solution is problematic. If you subscribe to 24/7 support then you're fine. Otherwise they're available eight hours a day, not necessarily during your business hours. Unfortunately, there is no phone number to call the customer care directly which is frustrating. The only option is to raise a support ticket and then wait for them to reply; most of the time they try to avoid the calls and do most of the communication through the support ticket, which is very painful. I've worked for other large companies where they provide a dedicated phone number for customers and escalation of the ticket can be requested. Atlassian is a very poor support model
I've been impacted a couple of times. Even if you put in an escalation request you only get a reply when they get to it and turn on the escalation in their own sweet time. It's very difficult and frustrating. Instead of going for the Atlassian support, we paid a third party vendor, an Atlassian support partner, and we took an annual maintenance contract with them.
Atlassian don't want their customers dependent on them but want them to take up support services from their preferred support partners. There are different levels and if you need something urgently, they'll suggest you contact their premier support partners. It's not a good model and I would rate them poorly in this regard.
Which solution did I use previously and why did I switch?
I still use Jira and Confluence and have done for many years. It's the same support model for all tools, just like Bitbucket.
How was the initial setup?
The initial setup is not very complex. It took us about a week, perhaps less.
What's my experience with pricing, setup cost, and licensing?
The price of Bitbucket is on the high side, but I think that's because of the tool's capability, which is justifiable. If you're purchasing for a smaller number of users then the license cost per user is definitely expensive, but if you buy a greater number of licenses, then it likely becomes a little cheaper.
Atlassian is a very clever company. They sell the base product a little cheaper, and on top of that they sell many important plugins or add-ons which you need but which are also expensive. You might think you have a reasonably good deal but the base product will not have some of the important features and if you look at the final cost, it's a little expensive. But the tool has good capabilities and very good features not explored by many other Git based version controlling tools like GitLab or GitHub.
What other advice do I have?
I would have given Atlassian a nine out of 10, but because of the technical support issues and pricing, I would give them a seven out of 10 rating. I wouldn't even complain about the cost but they really need to improve their support model.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data architect at a media company with 201-500 employees
A stable version control software that also provides good scalability options to its users
Pros and Cons
- "Scalability-wise, I rate the solution a ten out of ten."
- "Bitbucket doesn't currently offer AI functionalities."
What is our primary use case?
My company uses Bitbucket for version control and codes that we use for transforming data.
What is most valuable?
I haven't gone deep into all of the features of Bitbucket. I use Bitbucket as a basic repository in my company, so I don't use it to deal with the CI/CD pipeline.
What needs improvement?
I haven't encountered any issues with the solution since I am familiar with the basic Git workflows. Most of my criticisms are directed towards Git and not Bitbucket specifically, so I can say that it can be a challenge to onboard new people who need to learn how to use the commit code in Bitbucket. In general, the aforementioned flaw is not a fault related to Bitbucket but more of a problem caused by Git and the knowledge gap that new users experience. Bitbucket can be made more user-friendly for new users.
Every solution nowadays makes use of AI to make their workflows easier for its users. Bitbucket doesn't currently offer AI functionalities. Though I am unsure how AI features can be incorporated into Bitbucket, I would like to see Bitbucket with AI functionalities.
For how long have I used the solution?
I have been using Bitbucket for a year. My company is a customer of Bitbucket.
What do I think about the stability of the solution?
I have not faced any stability problems with the solution.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a ten out of ten.
There are around ten people in my company who use Bitbucket.
Which solution did I use previously and why did I switch?
Apart from Bitbucket, I have experience with GitHub. GitHub and Bitbucket are almost the same. I don't have any preference between GitHub and Bitbucket since I don't use the tools to their fullest capabilities. I use the aforementioned tools as a basic repository in my company.
How was the initial setup?
The initial setup of Bitbucket is simple.
The solution is deployed on the cloud. The development part of the solution is done on an on-premises model.
What other advice do I have?
I recommend the solution to those who plan to use it.
I haven't explored the entire solution yet, so it would be best for me to rate the solution a ten out of ten after I do a deep dive into the product's capabilities. I rate the overall solution an eight to nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Bitbucket
May 2026
Learn what your peers think about Bitbucket. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
893,244 professionals have used our research since 2012.
Operational planner at Civil Eng. Scientific Association of K. N. Toosi University of Technology
Scalable and compatible with different solutions
Pros and Cons
- "It seems to be quite scalable."
- "In future releases, more integration is always a valuable aspect to consider."
What is our primary use case?
Bitbucket, like GitHub, serves as a repository for coding and facilitates integration management and version control. It has features related to these aspects.
What is most valuable?
One of Bitbucket's notable features is its ability to integrate with other addressing solutions.
What needs improvement?
I believe continuous improvement is always a good goal to strive for.
In future releases, more integration is always a valuable aspect to consider.
For how long have I used the solution?
I used Bitbucket for about three months.
What do I think about the scalability of the solution?
It seems to be quite scalable.
Which other solutions did I evaluate?
I was familiar with GitHub as another option.
What other advice do I have?
Overall, I would rate the solution an eight out of ten.
I would definitely recommend using the solution because one of the great features of Bitbucket is its compatibility with other solutions like Atlassian and others. I highly recommend it.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Software Engineer at a tech consulting company with 11-50 employees
It's scalable, and you can use it to whitelist IP addresses during deployment
Pros and Cons
- "You can use Bitbucket to whitelist IP addresses during deployment."
- "Currently, what's lacking in Bitbucket is the assignment feature."
What is our primary use case?
We're using Bitbucket for version control and deployment.
What is most valuable?
What I like best about Bitbucket is that you can use it for deployment, primarily if your IP addresses do not work well with your deployment scripts. You can use the tool to whitelist IP addresses during deployment.
What needs improvement?
Currently, what's lacking in Bitbucket is the assignment feature or the feature of giving permissions to other users.
For how long have I used the solution?
I've been working with Bitbucket since 2014.
What do I think about the scalability of the solution?
The scalability of Bitbucket is ten out of ten. Bitbucket has documentation on how to scale, and you can also communicate with the Bitbucket team for any scalability-related questions.
How are customer service and support?
I have yet to contact the technical support team for Bitbucket.
Which solution did I use previously and why did I switch?
Currently, we are moving from Bitbucket to GitLab for convenience, but at the moment, we're still using both solutions.
How was the initial setup?
Setting up Bitbucket is simple because you can log in with your email account.
My team uses scripts developed on Ruby to do Bitbucket deployments.
What's my experience with pricing, setup cost, and licensing?
Bitbucket is a low-priced tool.
Which other solutions did I evaluate?
My company evaluated GitLab.
What other advice do I have?
I'm working as a software engineer.
My company has four Bitbucket users.
My rating for Bitbucket is nine out of ten.
I recommend the tool to others. One company even consulted with me, and I told that company to focus on Bitbucket.
My company is a Bitbucket user. There's no partnership currently.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
C.T.O at a computer software company with 1-10 employees
Helps us with data collection, but we would like to see more infrastructure for the code
Pros and Cons
- "The setup was okay, and it was well-integrated."
- "The scalability could be improved."
What is our primary use case?
Bitbucket has a global way of collecting data from air conditioners and real-time data collection for global customers.
What is most valuable?
We like that it can be integrated with Jira.
What needs improvement?
We should be able to choose the size of the RAM or container classification. We would like to see more infrastructure for the code. The scalability could be improved.
For how long have I used the solution?
We have been using Bitbucket for nine months.
What do I think about the stability of the solution?
I rate the stability a five out of ten. In our organization, we have a lot of microservices, so our project wasn't that stable.
What do I think about the scalability of the solution?
I rate the scalability a four out of ten, and it could be improved. We have about 20 users.
How was the initial setup?
The setup was okay, and it was well-integrated. We are using a subscription cloud.
Which other solutions did I evaluate?
GitLab UI is better than Bitbucket. The UI in Bitbucket could be better. Jira is also not easy to understand.
What other advice do I have?
I rate this solution a seven out of ten. We want people to use Jira for an integrated approach between Jira and all the products. Regarding advice, If you want an enterprise-class product, I first recommend Jira, and then I would recommend Bitbucket.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solution Architect, DevOps Engineer at sonne technology
Minimal customer service required, standard licensing, with product efficiency
Pros and Cons
- "Bitbucket is an integral part of our CI/CD project."
- "Bitbucket has helped improve our organization by speeding up our production efficiency and product delivery processes."
- "I would like to see the integration with some of the cloud service providers improved."
- "I would like to see the integration with some of the cloud service providers improved."
What is our primary use case?
Our primary use case is for source coding and continuous integration.
How has it helped my organization?
Bitbucket has helped improve our organization by speeding up our production efficiency and product delivery processes.
What is most valuable?
Bitbucket is an integral part of our CI/CD project.
What needs improvement?
I would like to see the integration with some of the cloud service providers improved.
For how long have I used the solution?
I have been using Bitbucket for the past year.
What do I think about the stability of the solution?
Bitbucket does not have a problem with stability.
What do I think about the scalability of the solution?
The scalability of Bitbucket is reliable and we have over two thousand five hundred product items in place and the solution is operating as expected.
How are customer service and support?
Technical support is good. We are facing accessibility maybe once a month. This is a small number in comparison with others in the field.
How was the initial setup?
The initial setup of Bitbucket is not complex but you need to have a good working knowledge of the infrastructure.
What about the implementation team?
The implementation can be done in-house and takes two to three hours.
What's my experience with pricing, setup cost, and licensing?
When it comes to licensing we have the standard plan.
What other advice do I have?
I can definitely recommend using Bitbucket and would rate them a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Manager at a tech vendor with 5,001-10,000 employees
Writing and storing code in the central repository is easy
Pros and Cons
- "It is easy to write code and store it in the central repository."
- "The dynamic solution is definitely scalable and customizable to any need."
- "Fine tuning for procedures and features related to analytics and code validation is needed."
- "Fine tuning for procedures and features related to analytics and code validation is needed."
What is our primary use case?
Our company uses the solution for code management.
What is most valuable?
It is easy to write code and store it in the central repository.
What needs improvement?
Fine tuning for procedures and features related to analytics and code validation is needed.
There are some issues in obtaining licenses.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the stability of the solution?
The solution is stable so I rate it a nine out of ten.
What do I think about the scalability of the solution?
The dynamic solution is definitely scalable and customizable to any need.
How are customer service and support?
Technical support is pretty helpful so I rate them an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The setup is simple with no issues.
What about the implementation team?
We implemented the solution in-house.
What's my experience with pricing, setup cost, and licensing?
Sometimes there are issues in obtaining licenses and the pricing could be improved.
I rate pricing a six out of ten.
Which other solutions did I evaluate?
We did not evaluate other options.
What other advice do I have?
I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Chief Information Officer at a recruiting/HR firm with 11-50 employees
A secure and cost-effective solution for code tracking and management
Pros and Cons
- "Bitbucket is a standard git implementation with perfectly coordinated screens, it's secure, and we have had no problems with it."
- "Bitbucket is a standard git implementation with perfectly coordinated screens, it's secure, and we have had no problems with it."
- "The installation of Bitbucket on our server was not as easy as other Atlassian products, so it is something that can be improved."
- "The installation of Bitbucket on our server was not as easy as other Atlassian products, so it is something that can be improved."
What is our primary use case?
We develop our own applications and all of our source code activities are managed and tracked on Bitbucket.
What is most valuable?
Bitbucket is a standard git implementation with perfectly coordinated screens, it's secure, and we have had no problems with it.
We are satisfied with the user interface.
What needs improvement?
The installation of Bitbucket on our server was not as easy as other Atlassian products, so it is something that can be improved. The same is true for the upgrade process. I have upgraded it twice, and it is similar to the initial installation.
For how long have I used the solution?
I have been using Bitbucket for two years.
What do I think about the stability of the solution?
We have had no problems and I'm satisfied with the stability. We use it quite heavily because all of our applications and updates are handled on different branches in Bitbucket.
What do I think about the scalability of the solution?
I cannot say much with respect to scalability because we are a small company with a maximum of five people who are using the product.
How are customer service and technical support?
In the two years that we have been using Bitbucket, we have not needed any support.
Which solution did I use previously and why did I switch?
Prior to using Bitbucket, we were using the freeware version of SVN. We switched because Bitbucket has better features, especially for source code maintenance.
How was the initial setup?
The initial setup was a little bit complex. It requires more intervention on the Linux console than the other Atlassian products. You need to adjust more files, for example.
It took us about a month to deploy and three people were involved in the process. Only one person is required for maintenance because it is generally maintained by Atlassian.
What about the implementation team?
The deployment was done by our in-house team.
What was our ROI?
We have seen ROI but I cannot easily quantify it with numbers.
What's my experience with pricing, setup cost, and licensing?
We are using the minimum package with ten users and we are happy with the price because we are a small company. With our small number of users, our licensing fees are approximately $10 USD per month. There are no fees in addition to this.
Which other solutions did I evaluate?
We evaluated GitHub but we require our own server for source code management.
What other advice do I have?
This solution is good and it covers all our needs. Periodically, I receive announcements from Atlassian, mostly concerning the security features. They are fixing the newly discovered vulnerabilities and also, there are some other improvements in the features. Normally, I am not affected by the new features because we don't require them.
My advice is to start using this solution because it works very well and we are very satisfied with the functionality. If somebody knows how to configure git for libraries then they can implement Bitbucket as well.
I would rate this solution a ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: May 2026
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