I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features. This ease of use makes it efficient in resolving our problems.
Cloud Business Developer at GWS Cloud
Is user friendly and efficiently resolves our problems
Pros and Cons
- "I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."
- "A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
What is most valuable?
What needs improvement?
Improvements should be done according to our customer's requirements.
For how long have I used the solution?
I have been using Cloudflare Web Application Firewall for more than a year.
How are customer service and support?
Regarding satisfaction, I would say that typically, we don't require support for the usual setup. We can manage it without significant difficulty. However, a key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support.
We aim to avoid selling support directly due to pricing concerns. Instead, we first seek local support. Usually, the resellers can assist us, but if we encounter complex or challenging issues, we reach out to your support team for assistance.
Buyer's Guide
Cloudflare Web Application Firewall
June 2025

Learn what your peers think about Cloudflare Web Application Firewall. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
How was the initial setup?
They offer an array of features within a single service, including comprehensive functionality for web apps. However, we sometimes struggle to find experts who can help us harness these capabilities effectively. In some instances, their support team may lack the cost-effectiveness needed to address certain challenges, leading customers to consider alternative solutions like Skylight.
As for the typical implementation time for Cloudflare WAF, it usually takes around a week. This initial setup is quite straightforward and rarely poses any issues. The complete setup, including configuration and initial testing, typically extends over a month. However, the precise duration may vary based on the account and specific requirements. Some straightforward setups can be completed within a week.
When it comes to Cloudflare, you can initiate a basic setup within a week, but a more comprehensive implementation with fine-tuned configurations may take longer, potentially up to a month. The exact timeline depends on the intricacies of your specific service and the level of detail required in the configuration for each service.
What's my experience with pricing, setup cost, and licensing?
I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, it's okay - not great, but not bad either. It falls in the middle, which is acceptable.
In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller.
What other advice do I have?
Typically, a larger solution is preferable, not a small one. I believe it depends on the project's financial considerations. If the project can benefit from a larger solution and the revenue generated can cover the associated costs, then we opt for that. It's not solely based on the company's size; it's about the customer's business and its specific needs.
When considering the use of a web app, it's crucial to perform a comprehensive self-analysis. This analysis should focus on understanding aspects like bandwidth, connections, and content sessions. By assessing these factors, you can make informed decisions about the most suitable solution. Pricing is a significant component, as it directly impacts your service and, by extension, your business. The challenge with bandwidth is that it's not always within your control, especially when dealing with increased demands. Therefore, before choosing a web app, it's important to conduct a thorough self-analysis. Once you've identified your needs and requirements, you can seek a solution tailored to your specific circumstances. Trying to cover every possible scenario can be a daunting and costly task, so a well-informed and targeted approach is key.
I would rate the solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Head of Cloud & Cyber Security Services (Garaj) at a comms service provider with 1,001-5,000 employees
Easy-to-scale product with efficient integration feature
Pros and Cons
- "The integration of Cloudflare with Cloud Suite is its most valuable feature."
- "If they add logs history within the Cloudflare offering, that would be a great benefit."
What is our primary use case?
We are using Cloudflare for two purposes. The first is for our in-house self-service platform to manage all customers, and the second is for reselling.
What is most valuable?
The integration of Cloudflare with Cloud Suite is its most valuable feature. This is where it stands out, as it can be integrated according to multiple scenarios.
What needs improvement?
The first one is the log management and reporting part. If they add logs history within the Cloudflare offering, that would be a great benefit.
There are a few features that come free with Cloudflare WAF, such as bot management. When users use it they ask for a fee. Users are not usually aware of these features in the initial phase. Users should know that these features are free for three or four months, and after that, they have to pay for them. This would help to align their expectations from the very first day.
There should be training modules that we use for our sales teams and product experts similar to Fortinet and VMware.
For how long have I used the solution?
I have been using Cloudflare Web Application Firewall for three months.
What do I think about the stability of the solution?
I rate the product’s stability an eight out of ten.
What do I think about the scalability of the solution?
Cloudflare Web Application Firewall is easy to scale. As users scale it, it integrates more features, but they may have to pay for these additional features. It is challenging to convince smaller companies that are using open-source solutions. Upon comparison, Cloudflare's features stand out over open-source solutions, but the cost element is still the factor people are most concerned about.
How are customer service and support?
The technical support is good.
How was the initial setup?
The initial setup of the product is simple because we have a good technical team that can manage it. We reach out to small companies if they don't have that sort of technical expertise to see if they can easily integrate it.
What other advice do I have?
Overall, I rate Cloudflare Web Application a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Buyer's Guide
Cloudflare Web Application Firewall
June 2025

Learn what your peers think about Cloudflare Web Application Firewall. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
Network Security Manager at a computer software company with 201-500 employees
Provides ready-to-use policies with little configuration and easy integration
Pros and Cons
- "Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
- "Support can be challenging at times."
What is our primary use case?
It is used in the banking sector.
How has it helped my organization?
Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP. Machine learning enables numerous policies that protect traffic flowing through Cloudflare's CDN and endpoints of the application. Additionally, specific protections are implemented against DDoS attacks and to block suspicious IP addresses attempting to access the sites.
What is most valuable?
Cloudflare provides numerous ready-to-use policies that can be easily enabled with minimal configuration. One such policy is WAF, which includes predefined rulesets for common threats like DDoS attacks. These policies are pre-configured for immediate use, making tuning straightforward. Adjustments may be needed for specific configurations, but the majority are ready to be deployed directly.
What needs improvement?
Support can be challenging at times. Personally, I recently had an issue with costs and contacted support—they promptly resolved my problem. However, understanding features can be more complex. While much information is freely available, for specific needs, professional support might be necessary and could pose difficulties, if there isn't an in-house engineering team. Despite this, Cloudflare facilitates easy development of custom functionalities. Alternatively, engaging with dedicated communities can also yield valuable insights with the right investment of time.
For how long have I used the solution?
I have been using Cloudflare Web Application Firewall as an integrator for one year.
What do I think about the stability of the solution?
Sometimes, as a software vendor, Cloudflare needs to upgrade their software, which can encounter faults but resolve such issues.
I rate the solution's stability an eight out of ten.
What do I think about the scalability of the solution?
The solution is scalable. I rate the solution's scalability a nine out of ten.
How are customer service and support?
It's challenging to find technical expertise, for technical issues. While there is a network for sales, finding knowledgeable technical support can be difficult.
How would you rate customer service and support?
Neutral
What was our ROI?
This level of protection is essential, whether the website is an e-commerce platform or simply a gateway for customers accessing banking services. Maintaining visibility and ensuring the site is consistently up and running are critical requirements for such services.
What other advice do I have?
Integration is quite easy when migrating DNS to Cloudflare, as they manage DNS implementation. Once DNS is set up, traffic redirection to their platform is straightforward. However, it's important to manage your IP addresses carefully, possibly using additional tools or configurations to ensure they are properly protected and directed.
Cloudflare leverages AI-driven solutions, with policies set using machine learning, which forms the foundation of their AI capabilities. They offer AI functionalities for developers looking to optimize or distribute their applications, such as Workers, a serverless solution enabling application deployment without the need for dedicated machines. This setup is also AI-enabled, enhancing its capabilities
Overall, I rate the solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer.
Solutions Architect at Amazure Technologies Private Limited
With just the basic understanding of networking and security, one can use this solution easily
Pros and Cons
- "Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."
- "I have experienced some difficulties with Cloudflare's support as a customer based in India."
What is our primary use case?
I am using Cloudflare Web Application Firewall to develop web applications and mobile applications for a business belonging to the manufacturing industry which wishes to migrate its entire applications from its existing AWS system to Cloudflare.
What is most valuable?
The enterprise bundle includes a variety of features, such as a Web Application Firewall, rate limiting, CDN, DDoS protection, remote management, performance monitoring, and more. It is a really nice product.
What needs improvement?
The additional features I wish to see in the next release include rate limiting on Cloudflare Web Application Firewall and advanced DDoS protection. The current product is highly explorable and does not have many limitations. However, there are some limitations in terms of administrative privileges and the way it manages auto-alerts.
Cloudflare needs to improve its customer support for Indian customers and work on the monitoring and reporting features.
For how long have I used the solution?
I am a reseller and a direct user. I have been working on the enterprise version of Cloudflare Web Application Firewall for the past year.
What do I think about the stability of the solution?
The product is stable, and we have been working with a customer who uses it for their manufacturing and connecting car applications, as well as some API-related systems. The customer was previously using AWS Web Application Firewall. However, they have now decided to switch to Cloudflare. In Cloudflare, the rate-limiting feature helps protect against attacks and mitigates brute-force attacks. The DDoS mechanism automatically defends against DDoS attacks. Cloudflare's Web Application Firewall also has 700 signatures and provides intelligence on 10 vulnerabilities. It offers IP, URI, and domain-based filtering options.
What do I think about the scalability of the solution?
The solution is not deployed in my company, but it is used in the company of one of my customers. The customer I mentioned has around 12,000 users working on this solution. I rate the scalability a 10 out of 10.
How are customer service and support?
I have experienced some difficulties with Cloudflare's support as a customer based in India. Despite the company offering 24/7 support, I feel that administrative support does not meet the expectations of its customers.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I previously worked with an on-premise version of the F5 tool more than five years ago, and at that time, the concept of SaaS was not prevalent. Currently, the Cloudflare product is considered to be a SaaS-based product since they have CDN, which is different from my previous experience with the F5 tool. Since it has been a long time since I worked with the on-premises version, I am unable to provide a relevant comparison between the two.
How was the initial setup?
I find the deployment process for Cloudflare's firewall to be very smooth. Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes. The deployment of a new domain on Cloudflare can be completed within 15 minutes if the necessary administrative authority and support from the DNS team are available during the process. It also includes the time needed for domain registration. We are working for an ITSM organization and have multiple administrators. During the deployment phase of the solution in the organization, we have limited the number of administrators to just five to ten individuals. We also arranged a few KT sessions to help the company employees who are involved in working with this solution. As of now, they have started working on the tool.
What's my experience with pricing, setup cost, and licensing?
In terms of the licensing cost perspective, it is a subscription-based pricing model. Usually, customers opt for a yearly subscription. However, I don't have a specific or exact figure on the actual cost. Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable. The enterprise-level subscription provides multiple options, such as the ability to enable advanced Web Application Firewall and DDoS protection. This means that customers have multiple subscription options.
What other advice do I have?
To effectively use Cloudflare Web Application Firewall, it is important for a person to have an internet connection, an understanding of the internet, how the DNS works, and how websites and their administration domains function. I rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
General Manager at Centralschweizerische Kraftwerke AG
Enhanced security with seamless DNS and zero trust integration
Pros and Cons
- "Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy."
- "The dashboard could be more user-friendly."
What is our primary use case?
The primary use case of Cloudflare Web Application Firewall involves setting up DNS zones and implementing zero trust policies.
How has it helped my organization?
Cloudflare Web Application Firewall has enhanced security by effectively managing and cutting off unwanted traffic.
What is most valuable?
Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy.
What needs improvement?
The dashboard could be more user-friendly, and a console approach like Cloudflare CLI could enhance its usability.
For how long have I used the solution?
We have been using Cloudflare Web Application Firewall for four years.
What do I think about the stability of the solution?
On a scale from one to ten, the stability of Cloudflare is a nine.
What do I think about the scalability of the solution?
The scalability of Cloudflare is a ten out of ten.
How are customer service and support?
I had to contact technical support twice, and both times, my issues were resolved satisfactorily. Therefore, I rate them a ten out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup was straightforward, taking only five minutes using Terraform.
What's my experience with pricing, setup cost, and licensing?
From my perspective, the price of Cloudflare Web Application Firewall is quite affordable, rating around an eight or nine.
What other advice do I have?
I highly recommend Cloudflare Web Application Firewall due to its extensive knowledge base and ease of integration with Terraform.
I'd rate the solution ten out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Oct 8, 2024
Flag as inappropriateSenior Solutions Architect at Think Power Solutions
Creates shield between a web app and the Internet & this shield can help mitigate many common attacks as CSF, XSS & SQL Injection. Provides good scalability but has certain limitations on rule define.
Pros and Cons
- "The initial setup process is simple."
- "There could be an option to duplicate the cluster to maintain the consistency of rules."
What is our primary use case?
We use Cloudflare Web Application Firewall for verification of applications from various domains. Also protecting the server from exposure by implementing the Proxy Server feature on front end i.e. on client's side. Also implemented both hosts based & Cloud based WAF.
What needs improvement?
We are required to follow a specific and separate set of rules for web applications for DDoS attacks while working with AWS and Azure. Instead, there could be an option to duplicate the cluster to maintain the consistency of rules.
For how long have I used the solution?
We have been using Cloudflare Web Application Firewall for three to four years.
What do I think about the stability of the solution?
I rate Cloudflare Web Application Firewall's stability a nine out of ten.
What do I think about the scalability of the solution?
It is a scalable platform. Although it lacks some features. We have two to three users for it. I rate its scalability an eight out of ten.
How was the initial setup?
The initial setup process is simple.
What about the implementation team?
I implemented the product myself.
What other advice do I have?
Cloudflare Web Application Firewall has certain limitations for rules. I rate it a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
SOC Analyst at Paystack Inc
Successfully prevents web application attacks, SQL injections, and cross-site scripting attacks
Pros and Cons
- "Does a good job preventing web application attacks."
- "The reporting could be more granular."
What is our primary use case?
Our use case of this solution is to secure our web applications hosted on Cloudflare. I'm a security operations analyst and we are customers of Cloudflare.
What is most valuable?
This solution does a good job of preventing web application attacks, SQL injections, and cross-site scripting attacks. We know it's doing a good job because we've tested it.
What needs improvement?
The reporting could be improved if it were more granular. Fortigate Firewall, for example, shows all the events at a glance with different fields on a table; you can scroll through for patterns and look at all events. That's not possible with CloudFlare where I need to analyze a report that summarizes all the data. It requires exporting the report as a CSV file, analyzing it in Excel, and then going into CloudFlare to carry out a deeper analysis. If I could do that high-level analysis from the web console and then drill down specific events, it would be a great feature that would improve this product.
For how long have I used the solution?
I've been using this solution for seven months.
What do I think about the stability of the solution?
The solution is stable, we haven't had any downtime.
What do I think about the scalability of the solution?
The solution is easily scalable.
Which solution did I use previously and why did I switch?
I previously used Imperva Web Application Firewall. For tracking metrics, I think CloudFlare does a better job with its graphs and the user interface. Its web console presents those metrics in an easily readable manner and it does that better than Incapsula or Imperva. I think Imperva speaks more to security, and preventing attacks and is more focused on details about the attacks. CloudFlare does more because it shows your availability metrics, traffic metrics, and security metrics. In terms of the user interface, I'd say that CloudFlare does a better job in reporting.
How was the initial setup?
There is some maintenance required when it comes to updates and we periodically have to review the rules sets which require going into the list of rules and finding those connected to that particular view and then enabling them in your environment. We have three admins working on this product. We use the solution on a daily basis.
What other advice do I have?
If you're going to be reporting heavily and want to leverage the reporting features to measure the performance of your websites, then CloudFlare does that very well.
I rate this solution eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Security Consultant at Reliance Industries Ltd
Secure, reliable, reasonably priced, and has helpful technical support
Pros and Cons
- "The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
- "The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
What is our primary use case?
Cloudflare Web Application Firewall is used to protect the web servers.
What is most valuable?
The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration.
What needs improvement?
The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts.
Signature-based detection and data loss prevention could also be improved.
For how long have I used the solution?
I have been working with Cloudflare Web Application Firewall for one year.
What do I think about the stability of the solution?
Cloudflare Web Application Firewall is a stable solution.
What do I think about the scalability of the solution?
I am not familiar with the scalability of this solution,
We have 20 people in our organization who are using this solution.
How are customer service and support?
I have not had any issues with the technical support of the Cloudflare Web Application Firewall.
Local support is available.
How was the initial setup?
The initial setup is straightforward, it is easy.
It took four hours to deploy this solution.
What's my experience with pricing, setup cost, and licensing?
It is less expensive than its competitors.
The annual licensing fee is $10,000 USD.
What other advice do I have?
I have not had any issues with this solution, and I would recommend it to others who are interested in using it.
I would rate Cloudflare Web Application Firewall a nine out of ten.
We are partners with Cisco.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer. partner

Buyer's Guide
Download our free Cloudflare Web Application Firewall Report and get advice and tips from experienced pros
sharing their opinions.
Updated: June 2025
Product Categories
Web Application Firewall (WAF)Popular Comparisons
Prisma Cloud by Palo Alto Networks
Microsoft Azure Application Gateway
Azure Front Door
F5 Advanced WAF
Fortinet FortiWeb
Imperva Web Application Firewall
Akamai App and API Protector
Azure Web Application Firewall
Radware Alteon
NGINX App Protect
Radware Cloud WAF Service
Buyer's Guide
Download our free Cloudflare Web Application Firewall Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Which lesser known firewall product has the best chance at unseating the market leaders?
- Which WAF solution would you recommend to cater to 100 to 125 concurrent sessions?
- What do you recommend for a securing Web Application?
- Fortinet vs Sophos? Help choose a NGFW solution that can replace Microsoft TMG.
- Imperva WAF vs. Barracuda: Which One is Better?
- F5 vs. Imperva WAF?
- When should companies use SSL Inspection?
- NGFW with URL Filtering vs Web Proxy
- How does a WAF help to protect against DDoS attacks?
- What's right for me? Fortinet or Citrix?