ActionIQ Platform has been a very helpful tool in designing our entire customer data platform in our wealth management domain, which has been really helpful to segregate the participants according to their eligibility and it has worked very efficiently to target out the participants according to the perfect use case. The best feature that ActionIQ Platform provides is it is able to handle a very large amount of data. It comes handy with the big data tools such as Snowflake and Databricks. These provide a very handy feature to handle a very large amount of data. At the same time, the second best feature is creating out the rules and the eligibility criteria for the participant. It works very efficiently to target the participant according to the eligibility criteria that we set and which helps us a lot in the reconciliation process. That is all that I found very valuable with ActionIQ Platform.
