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Ada vs Zendesk comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI Customer Support
7th
Average Rating
7.8
Number of Reviews
6
Ranking in other categories
AI-Powered Chatbots (5th), AI Customer Experience Personalization (13th)
Zendesk
Ranking in AI Customer Support
9th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
70
Ranking in other categories
CRM Customer Engagement Centers (2nd), CRM (5th), Help Desk Software (3rd), IT Service Management (ITSM) (3rd), Reporting (7th), Knowledge Management Software (3rd), AI IT Support (4th)
 

Mindshare comparison

As of October 2026, in the AI Customer Support category, the mindshare of Ada is 1.5%, down from 17.2% compared to the previous year. The mindshare of Zendesk is 1.5%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Ada1.5%
Zendesk1.5%
Other97.0%
AI Customer Support
 

Featured Reviews

Mihir Raval - PeerSpot reviewer
Senior Software Developer at Plutomen Technology
Strong typing has reduced runtime failures and supports predictable backend operations
The biggest area for improvement in Ada is ecosystem depth. While Ada itself is very solid, the library ecosystem is still thinner compared to Go and Rust, especially for newer cloud-native tooling and integrations, meaning we occasionally have to build wrappers or bindings ourselves, which adds some friction. Documentation and onboarding could be smoother, especially for developers new to Ada coming from modern ecosystems. The core docs are good, but practical examples around debugging, package patterns, and a modern deployment workflow could be more polished. We created some internal starter templates to shorten the ramp-up time, which helped, but better out-of-the-box guidance would make adoption easier.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its AI is highly accurate and reliable for understanding customer intent, answering common questions, and providing consistent responses with minimal errors."
"Ada has positively impacted my organization as I work on the provider directory by re-routing based on patient symptoms to determine which patient should go to which doctor."
"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"I want to mention that Ada reduced our response time by 40% and cut off repetitive tickets by around 30%, which improved customer satisfaction as we noticed."
"Overall, Ada delivers exactly where we need it: reliability, predictability, and long-term maintainability, and in the right use case, it is exceptionally dependable and pays off over time, making me absolutely willing to use it again for the same class of system."
"Ada is a very solid tool overall; it effectively handles repetitive customer questions and improves response speed."
"We were able to get up and running with Zendesk in a very short time and build a robust web app including help desk functionality that makes the product owner and client very happy."
"It's a very stable tool, very powerful."
"I'd say that the integration options that Zendesk offers are the most valuable features to our team."
"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."
"Our company is based on this model and wouldn't be as successful as we are today without this support structure in place."
"It is very easy to connect back and forth between the requester and the person fulfilling the ticket."
"We rarely had issues with Zendesk."
"Zendesk is a very good product."
 

Cons

"Ada is quite a good and solid tool, but one area of improvement could be more advanced customization of the conversation flows to make it more flexible for complex scenarios."
"Ada could be improved with better handling of highly complex conversations, more customization for AI responses, and deeper integrations with third-party business applications."
"I would rate this product a 6."
"The biggest area for improvement in Ada is ecosystem depth."
"I would rate this product a 6."
"Ada can be improved by being able to identify symptoms based on the age, and it needs to have more questionnaire options."
"I think Ada could improve with more flexibility in customizing chatbot responses to feel more natural in varied situations."
"An area of opportunity for Zendesk is probably just when there's a long email chain and everything gets forwarded to support, I know it can be time consuming for them to extract the important information from the email chain."
"Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."
"The licensing model needs to be more customer-friendly."
"I would also mention that the Zendesk app on iOS is not very good."
"Sometimes if there was a way to just flag the actual issue out of those email chains - that would be really helpful."
"Partitioning rules and triggers need improvement."
"The support is not on chat often which is quite frustrating if you want immediate answers but they do respond to tickets within 24 hours."
"From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more of its capabilities."
 

Pricing and Cost Advice

Information not available
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"The price is very competitive."
"From what I hear, Zendesk's pricing is a little expensive."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
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Top Industries

By visitors reading reviews
Outsourcing Company
18%
Construction Company
13%
Manufacturing Company
11%
Educational Organization
7%
Outsourcing Company
11%
Construction Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise22
Large Enterprise12
 

Questions from the Community

What is your primary use case for Ada?
Ada is used to automate customer support, answer common inquiries, and reduce the workload on the support team. It works best for handling FAQs, order status requests, account-related queries, and ...
What advice do you have for others considering Ada?
I would recommend starting with high-volume repetitive support use cases, training Ada with quality knowledge base content, and regularly reviewing conversations to improve accuracy over time. Star...
What is your experience regarding pricing and costs for Ada?
The pricing, setup cost, and licensing for Ada were fair for the value provided. The setup was pretty smooth, and licensing was straightforward with their team guiding us.
What is your experience regarding pricing and costs for Zendesk Support?
My experience with pricing, setup cost, and licensing for Zendesk shows that pricing is really affordable compared to other customer management software. The setup is pretty simple as well, but if ...
What needs improvement with Zendesk Support?
Regarding my main use case for Zendesk, it is really easy to use, but one of the cons I have with it is that it takes some time to load information. Most of the time, if a particular candidate has ...
What is your primary use case for Zendesk Support?
On a day-to-day basis, I use Zendesk to track, manage, and work on my cases. I also use it to upload information securely, and this is not only limited to documents but also to images and reports. ...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Information Not Available
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Ada vs. Zendesk and other solutions. Updated: September 2026.
916,771 professionals have used our research since 2012.