Adaptive Insights vs Domo comparison

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Adaptive Insights

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Executive SummaryUpdated on Dec 19, 2024

Adaptive Insights and Domo are key players in business analytics and performance management. Adaptive Insights excels in financial planning, whereas Domo stands out with superior data visualization features.

Features: Adaptive Insights offers robust tools for budgeting, forecasting, and reporting, creating a seamless financial planning experience. Domo provides powerful data visualization and real-time data integration, featuring extensive dashboards and advanced analytics.

Room for Improvement: Adaptive Insights could enhance its user interface and integrate more automation capabilities. It might also benefit from more robust mobile features. Domo could improve by making better use of predictive analytics, offering more affordability, and refining its data governance functions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment is efficient with strong customer support. Adaptive Insights, while also cloud-based, requires a more comprehensive setup but offers personalized customer assistance.

Pricing and ROI: Adaptive Insights provides a cost-effective solution with favorable ROI due to its focus on financial planning efficiency, while Domo offers significant ROI with more advanced analytics, albeit at a slightly higher cost.

To learn more, read our detailed Adaptive Insights vs. Domo Report (Updated: May 2026).

Adaptive Insights vs. Domo

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Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Business Performance Management

11th

Ranking in Reporting

25th

Ranking in Data Visualization

20th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Financial Performance and Strategy Management (3rd), ESG Reporting Software (14th)

Domo

Ranking in Business Performance Management

6th

Ranking in Reporting

3rd

Ranking in Data Visualization

7th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (18th), BI (Business Intelligence) Tools (5th)

Mindshare comparison

As of May 2026, in the Business Performance Management category, the mindshare of Adaptive Insights is 5.0%, up from 3.8% compared to the previous year. The mindshare of Domo is 3.1%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Performance Management Mindshare Distribution
Product	Mindshare (%)
Domo	3.1%
Adaptive Insights	5.0%
Other	91.9%

Business Performance Management

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

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Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The reporting tools are what I gain the most benefit from."

"Automated reporting."

"The most valuable feature of the solution is its dashboard."

"It has helped us to automate a lot of our processes."

"Reports are allowed to be edited for aesthetic purposes, which is lacking in a lot of other dashboard tools."

"It helps develop a more unified work format throughout the company."

"The system has allowed us to take more than 90 spreadsheets and combine them into one system which automatically calculates based on assumptions, dimensions, etc."

"The biggest feature is the source of truth for all of our budget and forecast versions."

More Adaptive Insights pros

"The pipeline features and data ingestions in Domo are quite good."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"It's pretty stable, and with the APIs, I haven't encountered major issues with Domo."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The solution is highly stable."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"Domo has a complete, integrated ETL solution built-in, so it is quite powerful."

More Domo pros

Cons

"Users continue to become more advanced and are looking for more advanced solutions."

"The planning functionalities are the weakest part of Adaptive Insights."

"We tried Discovery and OfficeConnect at one point and found them too cumbersome, at the time."

"Users continue to become more advanced and are looking for more advanced solutions."

"The product's configuration process could be faster."

"Adaptive Insights could improve the data designer interface to make integrations easier to set up."

"Their customer support team is slow to respond and not extremely confident."

"Needing to focus on upgrades for all industries, including CPG."

More Adaptive Insights cons

"Their organization or client service didn't always keep up."

"I'm not in love with Domo. I have some issues with it."

"There's a learning curve before you can get used to the solution."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."

"I would like to see more flexibility in their pricing structure."

More Domo cons

Pricing and Cost Advice

"Adaptive Insights' pricing is reasonable."

"Everything is negotiable, but this solution is low cost compared to others."

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Ensure that you have the proper pricing plan in place."

"It's affordable."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"It is on the pricier end."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The pricing differs from customer to customer, depending on the package."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"The solution is expensive compared to one of its competitors."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"I think it is reasonable."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

Construction Company

Healthcare Company

University

Manufacturing Company

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

Questions from the Community

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What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

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What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

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What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

Infor dEPM vs Adaptive Insights

Compared 8% of the time

Tableau Enterprise vs Adaptive Insights

Compared 5% of the time

Oracle Hyperion vs Adaptive Insights

Compared 4% of the time

Planful vs Adaptive Insights

Compared 4% of the time

Qlik Sense vs Adaptive Insights

Compared 4% of the time

More Adaptive Insights Competitors

Tableau Enterprise vs Domo

Compared 21% of the time

Microsoft Power BI vs Domo

Compared 19% of the time

QlikView vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

Anaplan vs Domo

Compared 2% of the time

More Domo Competitors

Product Reports

Adaptive Insights

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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

corda

Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Adaptive Insights vs. Domo