Adaptive Insights vs Domo comparison

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Adaptive Insights

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Executive SummaryUpdated on Dec 19, 2024

Adaptive Insights and Domo are key players in business analytics and performance management. Adaptive Insights excels in financial planning, whereas Domo stands out with superior data visualization features.

Features: Adaptive Insights offers robust tools for budgeting, forecasting, and reporting, creating a seamless financial planning experience. Domo provides powerful data visualization and real-time data integration, featuring extensive dashboards and advanced analytics.

Room for Improvement: Adaptive Insights could enhance its user interface and integrate more automation capabilities. It might also benefit from more robust mobile features. Domo could improve by making better use of predictive analytics, offering more affordability, and refining its data governance functions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment is efficient with strong customer support. Adaptive Insights, while also cloud-based, requires a more comprehensive setup but offers personalized customer assistance.

Pricing and ROI: Adaptive Insights provides a cost-effective solution with favorable ROI due to its focus on financial planning efficiency, while Domo offers significant ROI with more advanced analytics, albeit at a slightly higher cost.

To learn more, read our detailed Adaptive Insights vs. Domo Report (Updated: January 2026).

Adaptive Insights vs. Domo

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Business Performance Management

10th

Ranking in Reporting

24th

Ranking in Data Visualization

20th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Financial Performance and Strategy Management (4th), ESG Reporting Software (12th)

Domo

Ranking in Business Performance Management

5th

Ranking in Reporting

3rd

Ranking in Data Visualization

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (3rd)

Mindshare comparison

As of February 2026, in the Business Performance Management category, the mindshare of Adaptive Insights is 4.6%, up from 4.0% compared to the previous year. The mindshare of Domo is 2.3%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Performance Management Market Share Distribution
Product	Market Share (%)
Domo	2.3%
Adaptive Insights	4.6%
Other	93.1%

Business Performance Management

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

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Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is its dashboard."

"Forecasting changes that instantly flow through all financial statements."

"Changes to corporate structure, account codes are updated in all versions including prior years, hence "one-version of truth" as claimed."

"It's very stable."

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."

"The biggest feature is the source of truth for all of our budget and forecast versions."

"Automated reporting."

"It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday."

More Adaptive Insights pros

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

"Domo is a local company, and I have found it to be rock solid."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"We find the ease of using the solution valuable."

More Domo pros

Cons

"Adaptive Insights has a limit of 1,00,000 rows for HTML reports. It should be improved because we will have multiple dimensions that need to be populated to enhance the image."

"Being able to drill down when using OfficeConnect needs work."

"Better user interface (UI)."

"The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up."

"It's a Workday product; they could do a little bit better to integrate a pure-play integration with Workday, which really doesn't do that."

"Adaptive Insights could improve the data designer interface to make integrations easier to set up."

"Users continue to become more advanced and are looking for more advanced solutions."

"The product's configuration process could be faster."

More Adaptive Insights cons

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"There's a learning curve before you can get used to the solution."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."

More Domo cons

Pricing and Cost Advice

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Ensure that you have the proper pricing plan in place."

"It's affordable."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"Everything is negotiable, but this solution is low cost compared to others."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"Adaptive Insights' pricing is reasonable."

"I think it is reasonable."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"The solution is expensive compared to one of its competitors."

"It is on the pricier end."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"For about 100 users our cost is $95,800."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

11%

Healthcare Company

Real Estate/Law Firm

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

Questions from the Community

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What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

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What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

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What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Product Reports

Adaptive Insights

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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

corda

Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Adaptive Insights vs. Domo