Adaptive Insights vs Domo comparison

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Adaptive Insights

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Executive SummaryUpdated on Dec 19, 2024

Adaptive Insights and Domo are key players in business analytics and performance management. Adaptive Insights excels in financial planning, whereas Domo stands out with superior data visualization features.

Features: Adaptive Insights offers robust tools for budgeting, forecasting, and reporting, creating a seamless financial planning experience. Domo provides powerful data visualization and real-time data integration, featuring extensive dashboards and advanced analytics.

Room for Improvement: Adaptive Insights could enhance its user interface and integrate more automation capabilities. It might also benefit from more robust mobile features. Domo could improve by making better use of predictive analytics, offering more affordability, and refining its data governance functions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment is efficient with strong customer support. Adaptive Insights, while also cloud-based, requires a more comprehensive setup but offers personalized customer assistance.

Pricing and ROI: Adaptive Insights provides a cost-effective solution with favorable ROI due to its focus on financial planning efficiency, while Domo offers significant ROI with more advanced analytics, albeit at a slightly higher cost.

To learn more, read our detailed Adaptive Insights vs. Domo Report (Updated: January 2026).

Adaptive Insights vs. Domo

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Business Performance Management

10th

Ranking in Reporting

24th

Ranking in Data Visualization

20th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Financial Performance and Strategy Management (4th), ESG Reporting Software (12th)

Domo

Ranking in Business Performance Management

5th

Ranking in Reporting

3rd

Ranking in Data Visualization

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (3rd)

Mindshare comparison

As of February 2026, in the Business Performance Management category, the mindshare of Adaptive Insights is 4.6%, up from 4.0% compared to the previous year. The mindshare of Domo is 2.3%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Performance Management Market Share Distribution
Product	Market Share (%)
Domo	2.3%
Adaptive Insights	4.6%
Other	93.1%

Business Performance Management

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

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Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Forecasting changes that instantly flow through all financial statements."

"The biggest feature is the source of truth for all of our budget and forecast versions."

"Reports are allowed to be edited for aesthetic purposes, which is lacking in a lot of other dashboard tools."

"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."

"The integration with our payroll system to complete staff modeling during our budget and forecast processes."

"It helps develop a more unified work format throughout the company."

"The most valuable feature of the solution is its dashboard."

More Adaptive Insights pros

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

More Domo pros

Cons

"Their customer support team is slow to respond and not extremely confident."

"Being able to drill down when using OfficeConnect needs work."

"Better user interface (UI)."

"Adaptive Insights has a limit of 1,00,000 rows for HTML reports. It should be improved because we will have multiple dimensions that need to be populated to enhance the image."

"The upload feature exists, but isn't terribly useful."

"Adaptive Insights could improve the data designer interface to make integrations easier to set up."

"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."

"Users continue to become more advanced and are looking for more advanced solutions."

More Adaptive Insights cons

"One of the improvements that could be made is related to improved storage options."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

More Domo cons

Pricing and Cost Advice

"Ensure that you have the proper pricing plan in place."

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Everything is negotiable, but this solution is low cost compared to others."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"It's affordable."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"Adaptive Insights' pricing is reasonable."

"I think it is reasonable."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"It is on the pricier end."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The solution is expensive compared to one of its competitors."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

11%

Healthcare Company

Real Estate/Law Firm

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

Questions from the Community

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What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

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What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

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What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Qlik Sense vs Adaptive Insights

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Microsoft Power BI vs Adaptive Insights

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QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Product Reports

Adaptive Insights

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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

corda

Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Adaptive Insights vs. Domo