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Adaptive Insights vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 9, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adaptive Insights
Ranking in Reporting
23rd
Ranking in Data Visualization
23rd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
18
Ranking in other categories
Business Performance Management (10th), Financial Performance and Strategy Management (5th), ESG Reporting Software (12th)
Tableau Enterprise
Ranking in Reporting
2nd
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
309
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Embedded BI (1st)
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Adaptive Insights is 1.3%, up from 0.4% compared to the previous year. The mindshare of Tableau Enterprise is 16.8%, down from 23.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise16.8%
Adaptive Insights1.3%
Other81.9%
Reporting
 

Featured Reviews

Andrew Rosenberg - PeerSpot reviewer
Adaptive Planning Manager at Alight
Adaptive scales well, simple to create new budget versions and models
For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.
Uzair Faruqi - PeerSpot reviewer
Head Of Analytics at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very stable."
"The most valuable feature of the solution is its dashboard."
"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."
"The biggest feature is the source of truth for all of our budget and forecast versions."
"The integration with our payroll system to complete staff modeling during our budget and forecast processes."
"It helps develop a more unified work format throughout the company."
"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."
"Forecasting changes that instantly flow through all financial statements."
"Tableau is easy to use."
"Tableau is highly scalable. Now that they've introduced Hyper, you can create an extract of more than 5 million rows in minutes and then do your analysis."
"The UI part is the best. The end-users can easily get started with Tableau Desktop or Tableau Online because of its user-friendliness."
"Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."
"Tableau's performance is really good, and it is adding new features."
"The most valuable feature is that we can integrate with our own database, and it will displays the KPIs. This is highly required from the business side."
"Our customers love the visual capabilities on top of it and the ability to explain and get the required data. There is no other product like Tableau in the business intelligence and analytics space."
"The use of a storyboard helps the flow of the data visualisation."
 

Cons

"Adaptive Insights has a limit of 1,00,000 rows for HTML reports. It should be improved because we will have multiple dimensions that need to be populated to enhance the image."
"Users continue to become more advanced and are looking for more advanced solutions."
"Better user interface (UI)."
"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."
"Adaptive Insights could improve the data designer interface to make integrations easier to set up."
"Their customer support team is slow to respond and not extremely confident."
"Being able to drill down when using OfficeConnect needs work."
"The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up."
"What is happening, with so many tools coming up in the market, is that people have to continuously get educated in order to use some of the more advanced features."
"Bursting email is needed to deliver the reports to many people in their inboxes and this functionality is not provided by Tableau."
"Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau."
"Creating empty extracts is not easy."
"I have used Power BI as well as Tableau. There are a couple of interesting features that I like in Power BI, but they are not present in Tableau. For example, in Power BI, if I am looking at country-wise population, I can type and ask for the country that has the maximum population, and it will automatically give an answer and address that query. This kind of feature is not there in Tableau. Similarly, in Power BI, for integrating with the latest ML algorithms, we have decision trees and primarily multiple machine learning algorithms. The decision tree essentially visualizes the patterns in the data. We don't have such a feature in Tableau. If Tableau can integrate with the machine learning algorithms and help us to do visualizations, it would be a wonderful combination. Most of the people are going for Tableau primarily for visualization purposes. However, in the data science industry, users want to do model building as well as tell a story. As of now, Tableau is fulfilling the requirements for visualization purposes. If they can bring it up to a level where I can use it for machine learning purposes as well as for visualization, it would be very helpful. Many people who want to do data science don't want to write a code. Tableau is anyway a drag and drop tool, and if they can provide those options as well, it will be a powerful combination."
"The charts in Tableau are quite limited."
"Include forecasting on table calculation fields."
"Tableau support could be improved."
 

Pricing and Cost Advice

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."
"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."
"Ensure that you have the proper pricing plan in place."
"It's affordable."
"Adaptive Insights' pricing is reasonable."
"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."
"Everything is negotiable, but this solution is low cost compared to others."
"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."
"If they want to be competitive in the market, the price must be improved."
"Tableau has reasonable pricing."
"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."
"For data extraction and analysis, Tableau is better than any other tool I have used with the same pricing model."
"Licensing fees are paid on a yearly basis."
"There is a license required, we pay an annual license which is priced fair."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Healthcare Company
8%
Real Estate/Law Firm
7%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise6
Large Enterprise10
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
 

Questions from the Community

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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Adaptive Insights vs. Tableau Enterprise and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.