Adaptive Insights vs IBM Cognos comparison

Workday and IBM are both solutions in the Reporting category. Workday is ranked #18 with an average rating of 8.0, while IBM is ranked #5 with an average rating of 8.1. Workday holds a 0.8% mindshare in RT, compared to IBM’s 4.3% mindshare. Additionally, 100% of Workday users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

Adaptive Insights

Read 18 Adaptive Insights reviews

1,484 Views
312 Comparison Views

100% willing to recommend

IBM Cognos

Read 134 IBM Cognos reviews

5,566 Views
2,059 Comparison Views

91% willing to recommend

Adaptive Insights

IBM Cognos

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Adaptive Insights and IBM Cognos are competitive solutions in the financial planning and analytics sector. Adaptive Insights is favored for its ease of use and rapid deployment, while IBM Cognos is preferred for its comprehensive feature set and powerful data processing capabilities.

Features: Adaptive Insights offers ease of use, intuitive planning, and reporting tools for financial planning. IBM Cognos provides a broad range of analytics features, including advanced data visualization tools, making it suitable for organizations requiring extensive analytical capabilities.

Room for Improvement: Adaptive Insights could enhance its advanced analytics capabilities and data processing power. It can also work on providing more sophisticated data visualization options. IBM Cognos can improve by simplifying its user interface and reducing its complexity for new users. Additionally, the high cost can be a barrier, and streamlining deployment could be beneficial.

Ease of Deployment and Customer Service: Adaptive Insights offers a straightforward cloud-based deployment model with strong customer support, ideal for businesses needing a quick setup. IBM Cognos involves a more complex implementation process but provides detailed support options to ensure successful integration in data-heavy environments.

Pricing and ROI: Adaptive Insights generally has a lower setup cost, providing a quicker return on investment through simplified implementation and operational effectiveness. IBM Cognos, with higher initial costs, offers significant ROI for businesses that leverage its advanced analytical features over time.

To learn more, read our detailed Adaptive Insights vs. IBM Cognos Report (Updated: September 2025).

Buyer's Guide

Adaptive Insights vs. IBM Cognos

September 2025

Download the complete report

Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Reporting

18th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Business Performance Management (9th), Financial Performance and Strategy Management (3rd), Data Visualization (15th), ESG Reporting Software (6th)

IBM Cognos

Ranking in Reporting

5th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

134

Ranking in other categories

BI (Business Intelligence) Tools (8th)

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Adaptive Insights is 0.8%, up from 0.5% compared to the previous year. The mindshare of IBM Cognos is 4.3%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Market Share Distribution
Product	Market Share (%)
IBM Cognos	4.3%
Adaptive Insights	0.8%
Other	94.9%

Reporting

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

Read full review

AMOL JAJU

Senior BI-ETL Consultant at CMA Consulting Services

Offers ad hoc analysis reports and good for operational dashboarding

There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."

"It's very stable."

"Changes to corporate structure, account codes are updated in all versions including prior years, hence "one-version of truth" as claimed."

"It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday."

"The most valuable feature of the solution is its dashboard."

"It helps develop a more unified work format throughout the company."

"The biggest feature is the source of truth for all of our budget and forecast versions."

More Adaptive Insights pros

"We use IBM Cognos for enterprise analytics and reporting."

"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way."

"IBM Cognos improves the effectiveness of the sales team."

"Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos."

"Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules."

"The most valuable feature is developing reports from different data sources, making it a reliable data source."

"This solution allows you to input a wide range of file formats."

"The Report Studio that is aimed at professional report writers."

More IBM Cognos pros

Cons

"Their customer support team is slow to respond and not extremely confident."

"Being able to drill down when using OfficeConnect needs work."

"Users continue to become more advanced and are looking for more advanced solutions."

"Better user interface (UI)."

"The product's configuration process could be faster."

"The upload feature exists, but isn't terribly useful."

"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."

"It's a Workday product; they could do a little bit better to integrate a pure-play integration with Workday, which really doesn't do that."

More Adaptive Insights cons

"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."

"It would be good if the solution had conditional formatting."

"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."

"It is a costly product; it is comparatively expensive."

"This product could use improvement in terms of usability for those with less technical know how."

"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."

"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."

More IBM Cognos cons

Pricing and Cost Advice

"It's affordable."

"Everything is negotiable, but this solution is low cost compared to others."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"Adaptive Insights' pricing is reasonable."

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Ensure that you have the proper pricing plan in place."

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"Pricing should be improved."

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"The pricing of this product is meant for medium to large-scale enterprises."

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."

"The pricing and licensing policies are comparatively cheaper than other products in the market ."

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."

More IBM Cognos pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

10%

Financial Services Firm

Healthcare Company

Real Estate/Law Firm

Financial Services Firm

15%

Insurance Company

10%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	23
Large Enterprise	83

Questions from the Community

What do you like most about Adaptive Insights?

It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday.

See all answers

What is your experience regarding pricing and costs for Adaptive Insights?

12 years ago, it was very affordable. Workday has definitely increased its price since it acquired Adaptive a few years ago. So, it's affordable. But there are other more affordable solutions that ...

See all answers

What needs improvement with Adaptive Insights?

The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up. So, there could be room for just improving the integrations, making it easier to integrate outside sys...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

There is room for improvement in self-service analytics and predictiveness.

See all answers

Comparisons

Planful vs Adaptive Insights

Compared 10% of the time

Tableau Enterprise vs Adaptive Insights

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Oracle Hyperion vs Adaptive Insights

Compared 9% of the time

IBM Planning Analytics vs Adaptive Insights

Compared 8% of the time

Microsoft Power BI vs Adaptive Insights

Compared 8% of the time

More Adaptive Insights Competitors

Microsoft Power BI vs IBM Cognos

Compared 11% of the time

Tableau Enterprise vs IBM Cognos

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 8% of the time

Oracle Hyperion vs IBM Cognos

Compared 8% of the time

IBM Planning Analytics vs IBM Cognos

Compared 6% of the time

More IBM Cognos Competitors

Product Reports

Buyer's Guide

Adaptive Insights

September 2025

Download Adaptive Insights product report

Buyer's Guide

IBM Cognos

September 2025

Download IBM Cognos product report

Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

Cognos, Cognos Analytics, IBM Cognos Analytics

Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

IBM

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Buyer's Guide

Adaptive Insights vs. IBM Cognos

September 2025

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