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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
28
Ranking in other categories
Enterprise Content Management (5th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.1%, down from 11.2% compared to the previous year. The mindshare of WordPress Business-Enterprise is 9.4%, down from 15.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.1%
WordPress Business-Enterprise9.4%
Other81.5%
Web Content Management
 

Featured Reviews

reviewer2771634 - PeerSpot reviewer
Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees
Have faced challenges with setup and pricing but have found flexibility and support helpful
Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.
LB
SEO Consultant at comspace GmbH & Co. KG
Facilitates intuitive website management with potential for enhanced performance
Based on my experience, I would recommend WordPress to other people.I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix.I have 10 plus years of experience with WordPress, but we do not implement it. I am an end user and have no relationship with WordPress.I rate WordPress overall a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"I like the profiling and segmentation."
"Adobe Experience Manager is pretty stable."
"The integration of customer behavior and website setup is impressive."
"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."
"As WordPress is such a popular product, there are many designers and developers available to work on projects."
"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."
"This program has made it possible for our company to advertise all around the country, instead of keeping it local."
"The product provides capabilities to build modern websites and can be used for various aspects of services."
"I like how it integrates graphics and words, and more generally, the way people can develop the choices of spaces for different websites."
"The themes are useful. They change the look and feel of a website with just one click."
"Good for rapidly turning around all the elements required for online sales funnels."
"It is easy to edit content using WordPress."
 

Cons

"Adobe's technical support is so-so."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"A little bit of background knowledge of coding and website structure is required."
"The solution's pricing and stability could be improved."
"Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Many people complain about the price as it's one of the most expensive tools."
"Programming model could be improved, it's a monolithic solution."
"I think that WordPress is too cool in its contact."
"The system should be more informative."
"WordPress needs to improve its usability."
"I would like to see the addition of social media integration features in WordPress."
"The basic product is becoming less usable by end users for site maintenance post delivery."
"One area of improvement is hosting. It should have its file manager regardless of where you host your website."
"WordPress could use improvement in terms of optimization, especially for large websites with extensive databases and many images."
"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's really costly."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
"The pricing is very reasonable because WordPress is an open-source platform."
"I paid to have a WordPress site for two years and didn't just have a free one."
"WordPress is an open-source product, meaning it is available for free."
"It provides a high ROI."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
"WordPress can be pricey, ranging from $0 to thousands per month."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
11%
University
11%
Computer Software Company
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise21
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise3
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Moving forward, if Adobe implements AI tools wherein a vendor or a stakeholder comes in and gives instructions, they could develop a page or a whole site accordingly in a few minutes or a few days,...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager is used for developing components, content management, and developing experience fragments and content fragments. Assets are used for the DAM for storing files and document...
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
What is your primary use case for WordPress?
I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two personal websites that I am trying to build up but haven't found time to complete....
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.