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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
23
Ranking in other categories
Enterprise Content Management (8th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.8%, down from 11.8% compared to the previous year. The mindshare of WordPress Business-Enterprise is 12.8%, down from 16.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager10.8%
WordPress Business-Enterprise12.8%
Other76.4%
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
Irfani Silviana - PeerSpot reviewer
A versatile platform for web development that has helped me cater to a diverse range of clients
I appreciate the flexibility of WordPress, particularly its filter and action hooks, which allow for the development of additional features. We can build our own plugins into this. We can be creative while following our clients' requirements. For example, I recently built a custom plugin where the client wanted extra functionalities about membership, special profile pages, and a subscription system. And WordPress has helped a lot, thanks to its flexibility. I could use current plugins on the market and then modify them with my own plugin and collaborate with other existing plugins. So, WordPress has reduced a lot of work for me as a developer. With WordPress, I can achieve the functionality that I want. I don't have to do everything from scratch because a few solutions exist in the market, and I can enhance that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"The integration of customer behavior and website setup is impressive."
"It is easy to learn. You don't need to be an advanced Java developer."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Easy to work with the solution."
"The integration of customer behavior and website setup is impressive."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"The product provides capabilities to build modern websites and can be used for various aspects of services."
"It is a stable system which offers a wide variety of themes and templates."
"There are so many free plugins"
"It has a vast array of themes which could be applied to make the website visually look more appealing to the target market."
"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."
"Good for rapidly turning around all the elements required for online sales funnels."
"We use WordPress on two different websites and it solves all of our website issues."
"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."
 

Cons

"A little bit of background knowledge of coding and website structure is required."
"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"The licenses are very expensive."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Adobe Experience Manager's pricing could be improved."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"Adobe's technical support is so-so."
"A user may feel intimidated the first time he or she sees it."
"I think that WordPress is too cool in its contact."
"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."
"I would recommend dumping the Gutenberg interface, as that is horrible."
"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."
"I would like to see a new UI."
"The system should be more informative."
"The backend development process needs improvement."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's really costly."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It is an open-source platform. It doesn't need any license."
"It provides a high ROI."
"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
"WordPress is an open-source product, meaning it is available for free."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
"The pricing is very reasonable because WordPress is an open-source platform."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
13%
Manufacturing Company
9%
Retailer
7%
Computer Software Company
11%
University
10%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise14
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise1
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one...
What is your primary use case for Adobe Experience Manager?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager. My use cases involve migration within Di...
What do you like most about WordPress?
The best feature of WordPress is its flexibility.
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.