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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
29
Ranking in other categories
Enterprise Content Management (4th), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.5%, down from 11.4% compared to the previous year. The mindshare of WordPress Business-Enterprise is 8.8%, down from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.5%
WordPress Business-Enterprise8.8%
Other81.7%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
LB
SEO Consultant at comspace GmbH & Co. KG
Facilitates intuitive website management with potential for enhanced performance
Based on my experience, I would recommend WordPress to other people.I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix.I have 10 plus years of experience with WordPress, but we do not implement it. I am an end user and have no relationship with WordPress.I rate WordPress overall a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Adobe Experience Manager offers several best features, including user-friendliness and a more secure platform than any other content management systems I have worked with."
"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."
"It is easy to learn. You don't need to be an advanced Java developer."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"Easy to work with the solution."
"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"The most valuable features of the solution are its flexibility, ease of working with, intuitive interface, and ease of finding a huge online community, along with its simplicity of integration with other solutions."
"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."
"The best feature of WordPress is its user-friendliness and its strong SEO capabilities."
"The product provides capabilities to build modern websites and can be used for various aspects of services."
"There are so many free plugins"
"The best feature of WordPress is that it provides no-code solutions, enabling us to make anything when we use Elementor."
"Good for rapidly turning around all the elements required for online sales funnels."
"WordPress offers great flexibility."
 

Cons

"The licenses are very expensive."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"Adobe's technical support is so-so."
"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."
"The solution's pricing and stability could be improved."
"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"Bug troubleshooting is challenging and requires developer expertise."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"One area of improvement is hosting. It should have its file manager regardless of where you host your website."
"The system should be more informative."
"The basic product is becoming less usable by end users for site maintenance post delivery."
"I would recommend dumping the Gutenberg interface, as that is horrible."
"I would like to see the addition of social media integration features in WordPress."
"It could be a little bit easier to use."
"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."
"WordPress needs to adapt to new technologies. It also needs to improve scalability. We don't have optimized content and plugins in the tech stack."
 

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."
"I paid to have a WordPress site for two years and didn't just have a free one."
"WordPress can be pricey, ranging from $0 to thousands per month."
"It provides a high ROI."
"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."
"WordPress is an open-source product, meaning it is available for free."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Manufacturing Company
11%
University
10%
Educational Organization
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise22
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise3
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
What is your primary use case for WordPress?
I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two personal websites that I am trying to build up but haven't found time to complete....
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.