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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
29
Ranking in other categories
Enterprise Content Management (4th), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.5%, down from 11.4% compared to the previous year. The mindshare of WordPress Business-Enterprise is 8.8%, down from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.5%
WordPress Business-Enterprise8.8%
Other81.7%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
LB
SEO Consultant at comspace GmbH & Co. KG
Facilitates intuitive website management with potential for enhanced performance
Based on my experience, I would recommend WordPress to other people.I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix.I have 10 plus years of experience with WordPress, but we do not implement it. I am an end user and have no relationship with WordPress.I rate WordPress overall a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"Being able to connect everything to one universal system was a game changer for us, giving us an overall better digital experience."
"It is easy to learn. You don't need to be an advanced Java developer."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"The integration of customer behavior and website setup is impressive."
"I like the profiling and segmentation."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"This program has made it possible for our company to advertise all around the country, instead of keeping it local."
"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."
"The best feature of WordPress is its user-friendliness and its strong SEO capabilities."
"The best feature of WordPress is that it provides no-code solutions, enabling us to make anything when we use Elementor."
"We use WordPress on two different websites and it solves all of our website issues."
"The most valuable features of the solution are its flexibility, ease of working with, intuitive interface, and ease of finding a huge online community, along with its simplicity of integration with other solutions."
"It is a stable system which offers a wide variety of themes and templates."
"It has a vast array of themes which could be applied to make the website visually look more appealing to the target market."
 

Cons

"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"Bug troubleshooting is challenging and requires developer expertise."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Adobe's technical support is so-so."
"The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex."
"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"Adobe Experience Manager's pricing could be improved."
"WordPress doesn't automatically scan the website, so we need to install paid plugins for this purpose. Unfortunately, this can lead to slower performance, which is a notable drawback."
"I think that WordPress is too cool in its contact."
"Backups and moving sites could be handled better."
"I would like to see the addition of social media integration features in WordPress."
"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."
"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."
"The basic product is becoming less usable by end users for site maintenance post delivery."
"The system should be more informative."
 

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"The pricing is very reasonable because WordPress is an open-source platform."
"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."
"It is an open-source platform. It doesn't need any license."
"It provides a high ROI."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
"WordPress can be pricey, ranging from $0 to thousands per month."
"WordPress is a free solution."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Manufacturing Company
11%
University
10%
Educational Organization
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise22
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise3
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
What is your primary use case for WordPress?
I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two personal websites that I am trying to build up but haven't found time to complete....
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.