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Adobe Target vs Sitecore CDP comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
Personalization Engines (1st)
Sitecore CDP
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (16th)
 

Mindshare comparison

Adobe Target and Sitecore CDP aren’t in the same category and serve different purposes. Adobe Target is designed for Personalization Engines and holds a mindshare of 11.4%, down 30.2% compared to last year.
Sitecore CDP, on the other hand, focuses on Customer Data Platforms (CDP), holds 2.0% mindshare.
Personalization Engines Market Share Distribution
ProductMarket Share (%)
Adobe Target11.4%
SAS Customer Intelligence 36014.1%
Monetate Intelligent Personalization Engine7.7%
Other66.8%
Personalization Engines
Customer Data Platforms (CDP) Market Share Distribution
ProductMarket Share (%)
Sitecore CDP2.0%
Segment12.5%
Hightouch6.4%
Other79.1%
Customer Data Platforms (CDP)
 

Featured Reviews

AnkitSingh5 - PeerSpot reviewer
Lead Analytics Engineer at Brillio
Creating campaigns has become simpler with intuitive tools, though faster support is needed
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move certain campaigns into the archive folder to prevent lag. Major lag occurs when there are a large number of campaigns.
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Retailer
9%
Marketing Services Firm
8%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise12
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
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Also Known As

Episerver Personalization
No data available
 

Overview

 

Sample Customers

Philips, Swisscom, Progrexion
Jetstar, Aer Lingus, airBaltic, Emirates, Finnair, Cebu Pacific, Air New Zealand, VivaColombia, Volaris