Adobe Web Experience Management vs Qualtrics XM Platform comparison

Adobe and Qualtrics are both solutions in the Customer Experience Management category. Adobe is ranked #12, while Qualtrics is ranked #2 with an average rating of 9.0. Adobe holds a 2.1% mindshare in CEM, compared to Qualtrics’s 3.0% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 100% of Qualtrics users who would recommend it.

Adobe Web Experience Manage...

Read 3 Adobe Web Experience Management reviews

472 Views
439 Comparison Views

100% willing to recommend

Qualtrics XM Platform

Read 14 Qualtrics XM Platform reviews

1,865 Views
727 Comparison Views

100% willing to recommend

Adobe Web Experience Manage...

Qualtrics XM Platform

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Executive SummaryUpdated on Feb 4, 2025

Adobe Web Experience Management and Qualtrics XM Platform are both leading solutions in experience management. Adobe appears stronger in creative digital content management, whereas Qualtrics shines in customer feedback analysis and data-driven decision-making.

Features: Adobe Web Experience Management's strengths include robust content creation, personalization, and scalability capabilities. It is ideal for managing an extensive digital presence. Qualtrics XM Platform focuses on collecting and analyzing customer feedback, offering powerful analytics and survey tools to drive customer satisfaction improvements.

Ease of Deployment and Customer Service: Adobe Web Experience Management typically requires a complex setup due to its wide array of customization and technical implementations, potentially extending deployment times. However, comprehensive support aids in the process. Qualtrics XM Platform is known for a straightforward setup, allowing quicker deployment, supported by responsive customer service, facilitating ease of integration with less technical overhead.

Pricing and ROI: Adobe Web Experience Management often comes with a higher setup cost but is justified by its scalability and functionalities, leading to significant long-term ROI for large enterprises. Qualtrics XM Platform offers a competitive pricing structure with strong ROI potential through its comprehensive analytics and customer insights capabilities. Despite higher initial costs, Adobe's value lies in its extensive capabilities, while Qualtrics provides quicker returns through an accessible analytics-driven model.

To learn more, read our detailed Adobe Web Experience Management vs. Qualtrics XM Platform Report (Updated: December 2025).

Buyer's Guide

Adobe Web Experience Management vs. Qualtrics XM Platform

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Web Experience Manage...

Ranking in Customer Experience Management

12th

Average Rating

8.0

Reviews Sentiment

4.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (3rd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)

Mindshare comparison

As of January 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.1%, down from 2.4% compared to the previous year. The mindshare of Qualtrics XM Platform is 3.0%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Qualtrics XM Platform	3.0%
Adobe Web Experience Management	2.1%
Other	94.9%

Customer Experience Management

Featured Reviews

Somnath-Shelke

Tech Architect at a tech vendor with 10,001+ employees

User-friendly experience has supported static sites and personalization for multiple channels

Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

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VinayakMishra

Technology Consultant at Zill Consulting

Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism

There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Good content and digital management capabilities."

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."

"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."

"We can integrate data and run an algorithm."

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."

"The solution allows the development of multiple surveys based on the lifecycle"

"The solution is very simple to use."

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."

More Qualtrics XM Platform pros

Cons

"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."

"Unable to handle very large video files."

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."

"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."

"It is not easy to implement."

"Sometimes, a lot of emails bounce back during email distribution."

"The solution should add more visual-type elements or image-based question approaches."

"Most of the improvements made constantly cause some friction in the platform."

"It needs to focus more on broader CX programs and customer experience."

"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

More Qualtrics XM Platform cons

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"The product is not cheap."

"The solution is fairly expensive, but it would be money well spent."

"Pricing depends upon the different kinds of use cases."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"Delighted by Qualtrics is more expensive than the competitor solutions"

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Top Industries

By visitors reading reviews

No data available

University

13%

Computer Software Company

10%

Educational Organization

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

Questions from the Community

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What do you like most about Delighted by Qualtrics?

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...

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What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

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What needs improvement with Delighted by Qualtrics?

The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...

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Compared 7% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

Customer Experience Management

January 2026

Download Adobe Web Experience Management product report

Buyer's Guide

Qualtrics XM Platform

January 2026

Download Qualtrics XM Platform product report

Also Known As

No data available

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Overview

Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

Adobe

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

Aetna, 1 800 Contacts, GE

Buyer's Guide

Adobe Web Experience Management vs. Qualtrics XM Platform

December 2025

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