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Adobe Web Experience Management vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Ranking in Customer Experience Management
8th
Average Rating
8.2
Reviews Sentiment
4.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Qualtrics XM Platform
Ranking in Customer Experience Management
6th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
18
Ranking in other categories
Social CRM (6th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
 

Mindshare comparison

As of June 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.1%, up from 1.9% compared to the previous year. The mindshare of Qualtrics XM Platform is 3.5%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform3.5%
Adobe Web Experience Management2.1%
Other94.4%
Customer Experience Management
 

Featured Reviews

Somnath Shelke - PeerSpot reviewer
Tech Architect at IBM
Content as a service has improved omnichannel delivery but deployment and debugging still need work
There is room for improvement in Adobe Web Experience Management, particularly concerning single-page applications. It has certain aspects that need improvement regarding content exposure. While content as a service has been introduced, there are some difficulties when implementing it, as customizations are required, which are not out-of-the-box features or APIs provided. Additionally, the deployment strategy employed for Adobe Cloud Services has room for improvement, particularly in the time taken for deployment and debugging. Developers find it challenging to debug issues in the environment, as previous on-premises versions provided more visibility. This aspect definitely needs improvement. Normally, for the cloud, deployment takes around thirty to forty-five minutes, but I have seen situations where it takes more than one hour, sometimes even one and a half hours. For the production environment, at least half an hour may be acceptable, but one and a half hours is not acceptable. This contrasts with the on-premises version, which has a different architecture for deployment. This should be improved, and they need to look into it because one and a half hours for deployment is too much.
Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Experience programs have delivered unified insights and closed-loop actions across journeys
On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet. Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"Good content and digital management capabilities."
"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."
"Overall, I find this product to be good because it is a hundred percent Java-based tool and supports the integration of other frameworks seamlessly, providing visibility for developers while offering considerable feasibility to integrate different frameworks comfortably."
"This product is very efficient at managing end-to-end content publishing flows."
"When new clients come for a requirement of a new site, we suggest Adobe Experience Manager because this is one of the best content management systems; it is easy to author, easy to manage, and easy to maintain."
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"It is the Ferrari of XM platforms."
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"The solution is very simple to use."
"We can integrate data and run an algorithm."
"AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."
"The solution allows the development of multiple surveys based on the lifecycle"
 

Cons

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"Additionally, the deployment strategy employed for Adobe Cloud Services has room for improvement, particularly in the time taken for deployment and debugging."
"Sometimes, they take a good amount of time to react to the issues."
"This product is unable to handle very large video files and related elements."
"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."
"Sometimes, a lot of emails bounce back during email distribution."
"I wish that the progress bar was more prominent."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"The solution should add more visual-type elements or image-based question approaches."
"It needs to focus more on broader CX programs and customer experience."
"The solution's integration with Salesforce should be improved."
"It is not easy to implement because it requires an implementation partner for about three to four months."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"The solution is fairly expensive, but it would be money well spent."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
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Top Industries

By visitors reading reviews
No data available
University
12%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Adobe Web Experience Management?
Adobe Web Experience Management is a little bit costlier compared to other products. I would rate the pricing for Adobe Web Experience Management as a high price, probably around three or four, ind...
What needs improvement with Adobe Web Experience Management?
There is room for improvement in Adobe Web Experience Management, particularly concerning single-page applications. It has certain aspects that need improvement regarding content exposure. While co...
What is your primary use case for Adobe Web Experience Management?
Adobe Web Experience Management is mainly used for static websites where frequent content changes occur. The tool is utilized in parallel for websites where content is configured in one place and c...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
What needs improvement with Delighted by Qualtrics?
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the proce...
What is your primary use case for Delighted by Qualtrics?
My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research. A specific example of how I use it for customer satisfaction is after every implem...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about Adobe Web Experience Management vs. Qualtrics XM Platform and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.