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Alation Data Catalog vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alation Data Catalog
Ranking in Data Governance
5th
Average Rating
8.0
Reviews Sentiment
5.8
Number of Reviews
19
Ranking in other categories
Metadata Management (3rd)
Microsoft Purview Data Life...
Ranking in Data Governance
26th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
4
Ranking in other categories
Email Archiving (9th), Document Management Software (2nd), Microsoft Security Suite (29th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Alation Data Catalog is 4.0%, down from 6.6% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.0%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Alation Data Catalog4.0%
Microsoft Purview Data Lifecycle Management1.0%
Other95.0%
Data Governance
 

Featured Reviews

reviewer2776527 - PeerSpot reviewer
Senior Data and Analytics Consultant at a manufacturing company with 10,001+ employees
Increases data discoverability and boosts self-service analytics through enriched metadata and intuitive search
The best features that Alation Data Catalog offers are its search capabilities and the fact that it works with many different data platforms; it is essentially platform agnostic. The other piece that I really think is important is how easy it is to use as well as to manage. What makes the search capabilities of Alation Data Catalog stand out for me is the fact that every item within the catalog is indexed and searchable, as well as the filtering features that allow you to narrow down to just the types of assets that you need. Wildcard searches are also very helpful. It is a very intuitive tool, as long as you are using the filters. Alation Data Catalog has positively impacted my organization by allowing users to answer questions that they had without trying to track down an expert. This has saved them quite a bit of time and frustration. It has allowed them to solve problems they probably would not have been able to solve had they not had the catalog. We have been measuring the curation of content within the catalog that has gone up over time, and we have also seen the number of users in the catalog increase, as well as the amount of activity within the catalog increase. We were seeing about an average of about 20% increase month over month for the last few months.
RK
Cloud Security & Governance at a financial services firm with 10,001+ employees
A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Given the relatively low level of maturity, Alation's most relevant feature at the moment is a user interface that's easy to navigate, which helps us find and understand the data. So while Alation has a lot more functionality, our pain point right now is being able to easily find, understand, and trust the information to use it."
"The platform's most valuable features are workflow automation, automated business metadata tagging, technical metadata tagging, and data integration with data quality tools or platforms."
"Alation Data Catalog has positively impacted my organization by improving the data marketplace section, the data utilization section, and the quality of the data."
"The most valuable feature is cloud integration."
"The most valuable features of Alation Data Catalog are the simplicity in onboarding data sources, the security in securing the data sources, and the way the various users of Alation Data Catalog communicate with each other through a messenger."
"The tool's metadata cataloging is the most valuable feature."
"We do see a return on investment, though I cannot share exact numbers."
"Alation Data Catalog has positively impacted my organization by allowing users to answer questions that they had without trying to track down an expert, saving them quite a bit of time and frustration and allowing them to solve problems they probably would not have been able to solve had they not had the catalog."
"The automatic data labeling is compelling, and we are investigating its use."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The UI is the most valuable feature."
 

Cons

"The current search functionality in Alation Data Catalog is not necessarily great. It mostly searches titles, and we would prefer it to search the description and some of the source comments to find answers that we need."
"I notice a couple of pain points with Alation Data Catalog: they can improve on the lineage perspective and improve their data sources integration."
"The product's data governance features need improvement."
"It would be good if the tool could show the output from the records while querying."
"Alation Data Catalog needs to develop a lot in terms of data governance and would be improved with a built-in interactive data quality solution."
"Alation Data Catalog is not user-friendly for business users. Its user experience is comparable to a Wikipedia page, lacking good visualization."
"The tool's domain model needs to be changed."
"Although the solution performs far better in terms of data cataloging, its data governance capabilities need improvement."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
 

Pricing and Cost Advice

"I don't have all the details on the pricing side, but the solution was more expensive than originally expected."
"The solution is a little expensive."
"The platform is moderately expensive compared to the other competitors in the market."
"A three-year agreement is better than a one-year rolling 12-month agreement from a price point of view. I'd recommend looking at a three-year deal because you can't stand up a catalog and produce value in 12 months."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
8%
Government
7%
Computer Software Company
13%
Government
12%
Manufacturing Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise2
Large Enterprise15
No data available
 

Questions from the Community

What do you like most about Alation Data Catalog?
The platform's most valuable features are workflow automation, automated business metadata tagging, technical metadata tagging, and data integration with data quality tools or platforms.
What is your experience regarding pricing and costs for Alation Data Catalog?
I haven't had any experience with pricing, setup costs, or licensing, as I have been strictly an end user and haven't had any administrative or management responsibilities.
What needs improvement with Alation Data Catalog?
Some of the downsides about the lineage is that some of the code is quite difficult to read as the formatting is a bit ugly sometimes. Alation Data Catalog can be improved with the lineage formatti...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
My major use case for Microsoft Purview Data Lifecycle Management is for the classification of data.
 

Also Known As

Alation
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

 

Sample Customers

Salesforce, Snowflake, Citrix, eBay, TripAdvisor, Albertsons, Nasdaq, Pfizer, LinkedIn, Finnair.
Information Not Available
Find out what your peers are saying about Alation Data Catalog vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: December 2025.
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