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Amazon Connect vs Sendbird comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.7
Amazon Connect is praised for cost savings, efficiency, flexibility, and customer satisfaction, ranking among top contact center tools.
Sentiment score
6.1
Sendbird streamlined operations, reduced costs, and enhanced user engagement, boosting business performance without a custom chat infrastructure.
It is one of the three most valuable contact center applications available nowadays.
Voice Engineer at Softtek
The main return was not something of direct cost tracking on my own side, but more on the time saved, the faster response, and the reduced pressure on agents.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
I have seen a return on investment, including saved money, saved time, and the requirement of very few resources or employees to implement Sendbird chat.
Senior Software Professional at Merkle INC
It allowed us to focus on validating business workflows and user experience instead of troubleshooting core messaging functionality.
Software Engineer in Test at a tech services company with 201-500 employees
 

Customer Service

Sentiment score
6.2
Amazon Connect offers generally high-quality support with prompt issue resolution, though complex queries might face some delays.
Sentiment score
5.4
Sendbird's customer service is helpful and knowledgeable, but response times vary, especially with technical or multi-SDK issues.
Globally, there are not enough engineers with sufficient experience with Amazon Connect.
Voice Engineer at Softtek
Support is available via web, phone, and email based on incident priority.
Director AWS at NeuraFlash India Pvt Ltd
Amazon Connect's customer support team is generally very good.
DevOps engineer at Mission Labs
The resolution to some problems that involved multiple SDKs came in a little later and required a lot of effort from my end to get the solution out.
Vice President, Technology (Mobile Architecture & Platform Lead) at Playfora
The team was responsive and helpful in addressing technical questions.
Software Engineer in Test at a tech services company with 201-500 employees
Customer support is great; whenever I require support from Sendbird team, I receive a response within 24 hours.
Senior Software Professional at Merkle INC
 

Scalability Issues

Sentiment score
6.8
Amazon Connect offers seamless scalability, effortlessly managing large user volumes and supporting thousands of agents with minimal effort.
Sentiment score
6.2
Sendbird scales effectively, supporting millions of messages and thousands of users, despite some SDK limits and documentation challenges.
This is a serverless service, so it will automatically scale to any number of calls that you need or require.
Cloud specialist at Outplex
Amazon Connect is scalable and supports both small and high-volume contact centers with consistent performance.
Director AWS at NeuraFlash India Pvt Ltd
It is a native feature that AWS has because scalability is part of the nature of this product.
Voice Engineer at Softtek
It has very good connection management which helps a large number of concurrent users to connect and use the chatbot and also helps to maintain traffic spikes.
Support Engineer at a tech vendor with 5,001-10,000 employees
Chats still came in real time, and agents could manage multiple conversations without the system slowing down.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
The scalability is quite effective.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Stability Issues

Sentiment score
7.5
Amazon Connect is highly stable and reliable, with minimal outages and efficient handling of high loads over several years.
Sentiment score
7.0
Users find Sendbird stable with minor issues, strong support, scalable for high chat volumes, and effective AI capabilities.
There have been no outages experienced so far.
Director AWS at NeuraFlash India Pvt Ltd
Regarding the stability of Amazon Connect, in my case, the stability is 100%.
Voice Engineer at Softtek
The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex and makes the customer service solution more efficient.
Solution Architect at Rutotech
Conversations loaded properly, messages delivered in real time, and the system generally stayed responsive even when chat volumes increased significantly.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
The chatbot availability is approximately 99% and even if some services are down, it does not affect the chatbot availability.
Support Engineer at a tech vendor with 5,001-10,000 employees
Sendbird was a stable and reliable platform throughout my experience.
Software Engineer in Test at a tech services company with 201-500 employees
 

Room For Improvement

Amazon Connect users seek enhanced outbound calls, better pricing, integration, customization, AI, security, and workforce management features.
Sendbird needs documentation, SDK stability improvements, and enhanced features for better integration, support, and user experience.
Integrated voice and SMS from the console.
Director AWS at NeuraFlash India Pvt Ltd
Support for that specific service for Amazon Connect is basically non-existent.
Cloud specialist at Outplex
The cost of the product is somewhat expensive.
Voice Engineer at Softtek
With AI-driven development happening, I would say include more AI-driven development or include more options on different libraries and languages.
Software Engineer at a financial services firm with 51-200 employees
More flexibility in configuring unread count behavior, along with clearer documentation and debugging tools for these scenarios, would make it easier for developers and QA teams to validate and troubleshoot messaging workflows.
Software Engineer in Test at a tech services company with 201-500 employees
The documentation for integrating with the Flutter framework is lacking detailed information.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Setup Cost

Amazon Connect's pay-as-you-go model is flexible, scalable, and generally affordable, despite potential billing complexities with integrations.
Sendbird is often considered expensive, with limited trial users and starting plans at $399, influencing purchasing decisions.
Rated four out of ten in terms of expense.
Director AWS at NeuraFlash India Pvt Ltd
In general, I would say that Amazon Connect is expensive, as it is above average.
Solution Architect at Rutotech
overall it is an expensive product as compared to other peers
Vice President, Technology (Mobile Architecture & Platform Lead) at Playfora
The subscription cost is quite high, which prevents us from subscribing before the project completion and user testing.
Junior Software Developer at Weavers Web Solutions Private Limited
Compared to other chat providers, Sendbird is not that expensive to integrate.
Senior Software Professional at Merkle INC
 

Valuable Features

Amazon Connect offers cost-effective, scalable customer communication with seamless AWS integration, AI analytics, and easy setup using a drag-and-drop interface.
Sendbird enhances communication through real-time messaging, easy integration, scalability, and diverse features, boosting efficiency and user engagement.
Amazon Connect is cloud-native, multi-channel, has good analytical capability and reporting, is a stable platform, and is receiving huge investment from AWS.
Founder at The Independent User Group for Amazon Connect
The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed.
Director AWS at NeuraFlash India Pvt Ltd
For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person.
Voice Engineer at Softtek
Features similar to WhatsApp, such as online and offline statuses, message reactions, and replies, add significant value.
Junior Software Developer at Weavers Web Solutions Private Limited
On average, I save two weeks per project compared to building custom chatbots.
Support Engineer at a tech vendor with 5,001-10,000 employees
Having the full history in one place makes a very big difference because agents can quickly understand what has already happened and continue helping customers without making them repeat themselves.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Experience Personalization
2nd
Ranking in AI Customer Support
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st)
Sendbird
Ranking in AI Customer Experience Personalization
1st
Ranking in AI Customer Support
3rd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
13
Ranking in other categories
Help Desk Software (9th), Enterprise Social Software (5th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 1.7%, down from 9.7% compared to the previous year. The mindshare of Sendbird is 2.1%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Sendbird2.1%
Amazon Connect1.7%
Other96.2%
AI Customer Experience Personalization
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Organized real-time customer chats have improved support efficiency and response handling
One thing I found unique about Sendbird is how smooth the real-time chat feels. It does not feel delayed or clunky. Conversations flow naturally, as though you are talking to someone in real time. If I could improve one thing, I would add more built-in analytics around conversations, such as clearer insights on response times, common issues, and agent performance. That would make it much easier to optimize support without relying on external tools. One improvement I see for Sendbird would be more flexibility in customizing the chat interface, especially around how conversations are displayed for agents. Sometimes, when handling multiple chats, having better layout controls or quick filters would make it much easier to stay organized. I also would appreciate more built-in analytics inside the platform itself, such as clearer breakdowns of response times, chat resolution rates, and common customer issues. Right now, you often need external tools to get that level of insights. Overall, it works very well, but those improvements would make the day-to-day support work much smoother and much more efficient.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
8%
Outsourcing Company
8%
Construction Company
22%
Manufacturing Company
17%
Financial Services Firm
7%
Media Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise3
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and underst...
What is your experience regarding pricing and costs for Sendbird?
My experience with pricing, setup cost, and licensing indicates that pricing was expensive, but Sendbird was kind enough to give us some discount initially, while overall it is an expensive product...
What needs improvement with Sendbird?
To improve Sendbird, my suggestion is to not launch products in Beta; live stream was launched in Beta. Their teams could be better in sync, as I had a very bad bug wherein all three SDKs had a pro...
What is your primary use case for Sendbird?
My main use case for Sendbird is to give chat functionality to our users and also a live stream feature in the app. A specific example of how my users interact with the chat or live stream features...
 

Also Known As

AWS Connect
Sendbird Calls, Sendbird Desk
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Information Not Available
Find out what your peers are saying about Amazon Connect vs. Sendbird and other solutions. Updated: June 2026.
904,748 professionals have used our research since 2012.