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Amazon SQS vs VMware Tanzu Data Solutions comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Amazon SQS enhances performance and reliability, increasing productivity by reducing programming effort and labor costs, despite initial investment.
Sentiment score
7.2
Organizations praise VMware Tanzu for high performance, favorable pricing, minimal downtimes, and value-driven long-term engagement benefits.
Using Amazon SQS has led to increased productivity and reduced man-hour costs.
IT Specialist at a financial services firm with 51-200 employees
I have seen a return on investment with VMware Tanzu Data Solutions because of its speed and the robustness of the environment.
VMware vSphere | Horizon View | Citrix Virtual Apps | Microsoft Intune | Azure | SCCM | Windows 365 at Adecco
 

Customer Service

Sentiment score
6.7
Amazon SQS customer service satisfaction varies, influenced by purchased support level, with premium options offering improved experiences.
Sentiment score
6.6
VMware Tanzu Data Solutions' support is highly rated, with efficient problem resolution and valuable guidance, despite occasional delays on complex issues.
They meet their tasks effectively.
IT Specialist at a financial services firm with 51-200 employees
If anything happens in terms of technicalities and I raise a ticket, they address it immediately, irrespective of the SLA agreement.
Sr. Manager at STI INFOTECH PVT LTD
Customer support for VMware Tanzu Data Solutions has been good with me and with VMware, including Broadcasts.
VMware vSphere | Horizon View | Citrix Virtual Apps | Microsoft Intune | Azure | SCCM | Windows 365 at Adecco
 

Scalability Issues

Sentiment score
8.1
Amazon SQS excels in scalability and integration, though users note configuration needs and potential message duplicates.
Sentiment score
7.3
VMware Tanzu Data Solutions offers mixed scalability, performing well for some users but facing bottlenecks and hardware challenges for others.
I can easily scale up or down with Amazon SQS without any issues.
Senior Data & AI Engineer at Imprint
Amazon SQS is highly scalable, automatically managing itself based on the load.
IT Specialist at a financial services firm with 51-200 employees
Most of our functions or jobs are queued due to that.
Sr Data Analytics Consultant at Capgemini
 

Stability Issues

Sentiment score
8.3
Users highly trust Amazon SQS for its stability, reliability, and performance, often preferring it over RabbitMQ and Kafka.
Sentiment score
7.0
VMware Tanzu Data Solutions is generally stable, with improvements in version 8.2, though some face issues in specific scenarios.
With Amazon SQS, such maintenance is not needed, making it more reliable and secure.
IT Specialist at a financial services firm with 51-200 employees
The stability of Amazon SQS is very good, as I find it to be very stable.
Senior Data & AI Engineer at Imprint
I have faced stability issues, mainly due to the storage my organization has, though I am not sure if it's specifically due to the tool.
Sr Data Analytics Consultant at Capgemini
 

Room For Improvement

Amazon SQS users seek better documentation, integrations, security, pricing, UI, performance, message handling, and monitoring tools.
VMware Tanzu Data Solutions struggles with pricing, installation, modular features, and big data integration, frustrating users.
It would be beneficial if there was a provision to configure and retain messages for longer than a week.
IT Specialist at a financial services firm with 51-200 employees
They are losing business.
Sr. Manager at STI INFOTECH PVT LTD
VMware Tanzu Data Solutions can be improved as it is better and faster for administration and clusters, Dockers, and Kubernetes.
VMware vSphere | Horizon View | Citrix Virtual Apps | Microsoft Intune | Azure | SCCM | Windows 365 at Adecco
 

Setup Cost

Amazon SQS offers a cost-effective pay-as-you-use model, but high-scale usage can increase costs compared to alternatives.
VMware Tanzu Data Solutions offers an open-source platform with cost-effective licensing for added features and support options.
On a scale of one to ten, where one is very cheap, I would rate the pricing as one.
IT Specialist at a financial services firm with 51-200 employees
My experience with pricing, setup cost, and licensing for VMware Tanzu Data Solutions is that it is a bit expensive.
VMware vSphere | Horizon View | Citrix Virtual Apps | Microsoft Intune | Azure | SCCM | Windows 365 at Adecco
 

Valuable Features

Amazon SQS enables scalable, reliable messaging with easy AWS integration, supporting FIFO and standard queues for efficient processing.
VMware Tanzu Data Solutions offers multi-cloud management, Kubernetes integration, scalability, and reliable performance with robust data transformation and messaging features.
If there's a failure in the system after consuming a message, SQS's settings ensure the message is not deleted until confirmation.
IT Specialist at a financial services firm with 51-200 employees
If we compare with other solutions such as RabbitMQ for messaging, Amazon SQS is easier to use and easier to create the queue.
Senior Data & AI Engineer at Imprint
The principal aspect is the creation of Kubernetes clusters.
VMware vSphere | Horizon View | Citrix Virtual Apps | Microsoft Intune | Azure | SCCM | Windows 365 at Adecco
VMware Tanzu Data Solutions has no limitation. We can meet the maximum customer requirements.
Sr. Manager at STI INFOTECH PVT LTD
The product is not complex; I do not have to create stored procedures, functions, or views.
Sr Data Analytics Consultant at Capgemini
 

Categories and Ranking

Amazon SQS
Ranking in Message Queue (MQ) Software
3rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
31
Ranking in other categories
No ranking in other categories
VMware Tanzu Data Solutions
Ranking in Message Queue (MQ) Software
5th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
85
Ranking in other categories
Database Development and Management (5th), Relational Databases Tools (12th), Data Warehouse (10th)
 

Mindshare comparison

As of March 2026, in the Message Queue (MQ) Software category, the mindshare of Amazon SQS is 7.3%, down from 8.8% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 7.5%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Queue (MQ) Software Mindshare Distribution
ProductMindshare (%)
Amazon SQS7.3%
VMware Tanzu Data Solutions7.5%
Other85.2%
Message Queue (MQ) Software
 

Featured Reviews

reviewer2281650 - PeerSpot reviewer
IT Specialist at a financial services firm with 51-200 employees
Efficient data retention and high scalability drive significant productivity improvements
The features of Amazon SQS that I find most valuable include its data retention capabilities and message durability. The retention of data is crucial, as other systems like RabbitMQ or ActiveMQ require management. Furthermore, if there's a failure in the system after consuming a message, SQS's settings ensure the message is not deleted until confirmation. Additionally, generating FIFO and standard queues based on use cases is a helpful feature.
Karthik Shivaram - PeerSpot reviewer
Sr. Manager at STI INFOTECH PVT LTD
Improved multi-cloud data management has simplified operations and supports seamless Kubernetes
From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Financial Services Firm
13%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
13%
Manufacturing Company
7%
Outsourcing Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise4
Large Enterprise14
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise11
Large Enterprise49
 

Questions from the Community

What needs improvement with Amazon SQS?
There is nothing I can remember that I would want as new features for Amazon SQS.
What is your primary use case for Amazon SQS?
If you need a messaging service to help decouple your application, Amazon SQS would be a smart choice because it's easy to use and very easy to manage.
How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...
What do you like most about VMware RabbitMQ?
RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We can integrate RabbitMQ using various languages like Java or Python using the pro...
 

Also Known As

No data available
Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres
 

Overview

 

Sample Customers

EMS, NASA, BMW, Capital One
General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University
Find out what your peers are saying about Amazon SQS vs. VMware Tanzu Data Solutions and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.