They should examine competitor solutions to identify differentiators. One issue related to ARIS BPA is its integration with AI; it has AI features for cloud solutions, yet many in the government sector in Kuwait do not view the cloud as viable. Software AG should focus on developing AI models for ARIS BPA on-premises, particularly in user interfaces, as well as creating predefined business processes for common areas such as HR and finance. This aspect is crucial for adapting to the market's needs and streamlining custom solutions. While they have been helpful regarding pricing, I cannot compare ARIS BPA to other business process modeling tools because I understand some competitors have significantly lower costs than ARIS BPA. To maintain market share, good discounts should be provided to customers.
