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Auth0 vs Microsoft Entra Verified ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (2nd)
Microsoft Entra Verified ID
Ranking in Customer Identity and Access Management (CIAM)
7th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
5
Ranking in other categories
Microsoft Security Suite (24th)
 

Mindshare comparison

As of July 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 19.7%, down from 23.4% compared to the previous year. The mindshare of Microsoft Entra Verified ID is 4.0%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Andy Yen - PeerSpot reviewer
Offers single sign-on feature for business applications but needs to offer personalized insights
Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions)."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"I would recommend this solution to others because it's simple enough to deploy."
 

Cons

"I find it surprising that there is no access to a standard user profile."
"The price modelling is a bit confusing on the site and can be costly."
"The Management API could be improved so it's easier to get user information."
"Better documentation for Salesforce integration is suggested."
"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"There could be easy integration with IoT devices for the product."
"The pricing should be lower. A reduction of 20-25% would be great."
"The product could use a more flexible administration structure"
"The tool's expensive nature is an area of concern where improvements are required."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
 

Pricing and Cost Advice

"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"It is a relatively inexpensive product in the industry."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"If one is cheap and ten is very expensive, I rate the product price as seven."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
10%
Comms Service Provider
8%
Manufacturing Company
7%
Computer Software Company
19%
Healthcare Company
9%
Manufacturing Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
The pricing should be lower. A reduction of 20-25% would be great.
What do you like most about Microsoft Entra Verified ID?
I like the Microsoft Authenticator app since it comes with two-factor authentication.
What needs improvement with Microsoft Entra Verified ID?
I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...
What is your primary use case for Microsoft Entra Verified ID?
We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
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Find out what your peers are saying about Auth0 vs. Microsoft Entra Verified ID and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.