Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID and Microsoft Purview Data Governance are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #20 with an average rating of 8.3, while Microsoft Purview Data Governance is ranked #8 with an average rating of 7.8. Microsoft Entra Verified ID holds a 1.5% mindshare in Microsoft Security Suite, compared to Microsoft Purview Data Governance’s 4.5% mindshare. Additionally, 87% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 84% of Microsoft Purview Data Governance users who would recommend it.

Microsoft Entra Verified ID

Read 8 Microsoft Entra Verified ID reviews

1,138 Views
717 Comparison Views

87% willing to recommend

Microsoft Purview Data Gove...

Read 59 Microsoft Purview Data Governance reviews

14,875 Views
2,678 Comparison Views

84% willing to recommend

Microsoft Entra Verified ID

Microsoft Purview Data Gove...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Data Governance based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Data Governance Report (Updated: December 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

20th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Gove...

Ranking in Microsoft Security Suite

8th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Data Governance (1st)

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.5%, down from 1.7% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.5%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	4.5%
Microsoft Entra Verified ID	1.5%
Other	94.0%

Microsoft Security Suite

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of the solution are mainly in the areas of security and auditing."

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"I would recommend this solution to others because it's simple enough to deploy."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."

"One important feature is data security, which both end users and the organization seek."

"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."

"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."

"The most valuable aspect of Purview is its PowerShell connectivity, enabling automation."

"The most important aspect is our vision to create a data marketplace and Data Governance policies."

"Purview's greatest benefit for us is data discovery."

"One way that Microsoft Purview has benefited our organization is by preventing data leakage, which saves the company money on fines and protects its reputation."

More Microsoft Purview Data Governance pros

Cons

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"The tool's expensive nature is an area of concern where improvements are required."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I have not really seen return on investment with Microsoft Entra Verified ID."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"We have had some issues automating our document management with Power Apps. I haven't been super-disappointed with anything except for Power Apps, which kinda drives me nuts. I think it's because I am a coder who can do things properly, and I keep trying to do things there, but it's not working out the way. The security team is pretty quick. I'm kind of a thorn in their side. I always try to get around stuff. They haven't come to me for anything saying, "Hey, I can't find this information." They're pretty good. Maybe, there's a lack of documentation, but that doesn't seem to be an issue for our team."

"I lose a little bit of that control when we're talking about third-party connectors. Compliance-wise, I would like to see more ability to audit from a user perspective, where I could extrapolate what the user was thinking or trying to do."

"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."

"One drawback of Microsoft Purview, though it's beneficial and easy to use, is that when you start plugging in connectors for third-party sources when setting the solution up for data collection, it becomes a bit more tricky."

"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."

"Overcoming certain control issues would significantly enhance our overall satisfaction."

"The custom data classification for the African region needs to be improved."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"I consider it cost-efficient because of the metrics it provides."

"We pay $15,000 per end user for the E5 license."

"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."

"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."

"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."

"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."

"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."

"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Healthcare Company

Financial Services Firm

14%

Computer Software Company

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

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What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

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What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

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What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

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What needs improvement with Microsoft Azure Purview?

See all answers

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

January 2026

Download Microsoft Entra Verified ID product report

Buyer's Guide

Microsoft Purview Data Governance

January 2026

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

December 2025

Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Governance and other solutions. Updated: December 2025.

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