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Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.5
Microsoft Entra Verified ID reduces onboarding time by 50%, decreases manual efforts, and enhances security for organizations using it.
Sentiment score
6.2
Microsoft Purview enhances efficiency, compliance, GDPR alignment, and ROI, supporting data security and long-term organizational growth.
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Customer Service

Sentiment score
8.1
Microsoft Entra Verified ID support receives mixed reviews, with praise for quick responses but criticism for inconsistencies and documentation gaps.
Sentiment score
5.6
Experiences with Microsoft Purview support differ, with mixed feedback on responsiveness, expertise, documentation, and satisfaction ratings varying widely.
I have logged a few tickets and they were very supportive, coming online to fix whatever issue there was.
IT Director at Interwood Mobel Pvt Ltd
On a scale from one to ten, I would rate customer service and technical support for Microsoft Entra Verified ID a ten because I've never had any issue with technical support or had anyone come back to me with a bad experience.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Understanding how the product works and how the deployment is in our best interest ensures we do that right.
Senior System Engineer at Prescriptive Data Solutions
Overall, it doesn't meet our expectations.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
They're skillful people who know what they're doing in their space.
Dex engineer at a tech vendor with 1,001-5,000 employees
I have a dedicated team as a government agency, and Microsoft assists us promptly.
Data Governance Advisor at a government with 501-1,000 employees
 

Scalability Issues

Sentiment score
7.3
Microsoft Entra Verified ID offers scalable, cloud-native solutions for high-volume credential management, supporting large user bases efficiently.
Sentiment score
7.3
Microsoft Purview efficiently scales for large data management, offering seamless integration, high performance, and easy use despite configuration challenges.
Microsoft Entra Verified ID scales pretty well with the growing needs of our organization.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Microsoft Entra Verified ID has the potential to scale as far and wide as we probably need it to.
Senior System Engineer at Prescriptive Data Solutions
With automation, you can label five documents or 50,000 with the same amount of clicks.
Dex engineer at a tech vendor with 1,001-5,000 employees
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
Data Governance Advisor at a government with 501-1,000 employees
The product is scalable and works across multi-cloud and multi-platform environments.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Stability Issues

Sentiment score
8.9
Microsoft Entra Verified ID is praised for its exceptional stability and reliability, even during upgrades, despite onboarding challenges.
Sentiment score
7.4
Microsoft Purview is stable and reliable, with minor bugs; continuous improvements maintain its data governance functionality effectively.
The stability and reliability of Microsoft Entra Verified ID is very stable, as we haven't had any issues so far.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra Verified ID.
Senior System Engineer at Prescriptive Data Solutions
It can take seven days to 24 hours to determine whether a policy is effective.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is absolutely fine in terms of stability.
Data Governance Advisor at a government with 501-1,000 employees
 

Room For Improvement

Microsoft Entra Verified ID needs API, biometric, onboarding, and integration improvements, with better documentation, support, and pricing enhancements.
Microsoft Purview needs better integration, improved documentation, expanded features, enhanced reporting, and an intuitive interface for diverse environments.
There seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions.
IT Director at Interwood Mobel Pvt Ltd
AI could be an area for continuous improvement or even pricing.
IT Manager at Calgary United Way
There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
It's essential to know if a feature isn't working due to missing licenses.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
Cloud Security Specialist at a aerospace/defense firm with 10,001+ employees
A watermark feature or similar tools to help enhance security for end users could be added.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra Verified ID is moderately priced, consumption-based, and requires planning to manage scaling costs and engineering integration.
Microsoft Purview Data Governance is cost-effective with pay-per-use, benefiting enterprises integrated with Microsoft 365 despite licensing complexity.
My experience with pricing, setup cost, or licensing was fine; it was an expected process.
Senior System Engineer at Prescriptive Data Solutions
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
Data Governance Advisor at a government with 501-1,000 employees
I'm not exactly sure how much our license costs, but it is very expensive.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Valuable Features

Microsoft Entra Verified ID enhances security, reduces costs, and improves efficiency with decentralized, passwordless, and privacy-preserving identity verification.
Microsoft Purview provides seamless integration, multi-cloud support, AI-driven data discovery, compliance, and sensitive data management for organizations.
The importance of having the Microsoft Entra Verified ID being cloud-based is because we don't need to maintain the server.
IT Manager at Calgary United Way
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?
Senior System Engineer at Prescriptive Data Solutions
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Dex engineer at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Microsoft Security Suite
21st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
8
Ranking in other categories
Customer Identity and Access Management (CIAM) (8th)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Data Governance (2nd)
 

Mindshare comparison

As of June 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.6%, up from 0.7% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.5%, up from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance4.5%
Microsoft Entra Verified ID1.6%
Other93.9%
Microsoft Security Suite
 

Featured Reviews

MuhammadWaqar - PeerSpot reviewer
IT Director at Interwood Mobel Pvt Ltd
Supports user management and authentication but needs simpler hybrid integration for broader adoption
I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Governance and other solutions. Updated: April 2026.
900,747 professionals have used our research since 2012.