Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID and Microsoft Purview Data Governance are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #20 with an average rating of 8.3, while Microsoft Purview Data Governance is ranked #8 with an average rating of 7.8. Microsoft Entra Verified ID holds a 1.5% mindshare in Microsoft Security Suite, compared to Microsoft Purview Data Governance’s 4.4% mindshare. Additionally, 87% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 84% of Microsoft Purview Data Governance users who would recommend it.

Microsoft Entra Verified ID

Read 8 Microsoft Entra Verified ID reviews

1,148 Views
689 Comparison Views

87% willing to recommend

Microsoft Purview Data Gove...

Read 59 Microsoft Purview Data Governance reviews

14,550 Views
2,619 Comparison Views

84% willing to recommend

Microsoft Entra Verified ID

Microsoft Purview Data Gove...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Data Governance based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Data Governance Report (Updated: December 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

20th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Gove...

Ranking in Microsoft Security Suite

8th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Data Governance (1st)

Mindshare comparison

As of February 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.5%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.4%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	4.4%
Microsoft Entra Verified ID	1.5%
Other	94.1%

Microsoft Security Suite

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"I would recommend this solution to others because it's simple enough to deploy."

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"You can set up automated dates to alert on internal data."

"The e-discovery search is useful."

"It's certainly easy to work with all Microsoft data sources like SQL Server, Synapse, and data lakes, but it also has great functionality working with Oracle. And of particular interest to us is the ability to pull data from Excel, CVS files, and other types of flat files."

"One important feature is data security, which both end users and the organization seek."

"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."

"The most important aspect is our vision to create a data marketplace and Data Governance policies."

"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."

"Microsoft Purview stands out for its automatic data recovery system, which prioritizes critical data for the fastest restoration."

More Microsoft Purview Data Governance pros

Cons

"The tool's expensive nature is an area of concern where improvements are required."

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I have not really seen return on investment with Microsoft Entra Verified ID."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."

"Overcoming certain control issues would significantly enhance our overall satisfaction."

"The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."

"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."

"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."

"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."

"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."

"It could reduce pricing to encourage usage."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"The pricing depends on the client's requirements and the number of applications."

"I consider it cost-efficient because of the metrics it provides."

"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."

"Microsoft Purview is expensive."

"The price is reasonable considering its value."

"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."

"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."

"The solution is extremely affordable for the K-12 space."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Manufacturing Company

Financial Services Firm

Healthcare Company

Financial Services Firm

14%

Computer Software Company

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

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What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

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What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

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What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

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What needs improvement with Microsoft Azure Purview?

See all answers

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

January 2026

Download Microsoft Entra Verified ID product report

Buyer's Guide

Microsoft Purview Data Governance

January 2026

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

December 2025

Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

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