

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
We saw a positive ROI with Microsoft Entra Verified ID, mainly through reduced manual identity verification effort and faster onboarding workflows.
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
I have logged a few tickets and they were very supportive, coming online to fix whatever issue there was.
On a scale from one to ten, I would rate customer service and technical support for Microsoft Entra Verified ID a ten because I've never had any issue with technical support or had anyone come back to me with a bad experience.
Understanding how the product works and how the deployment is in our best interest ensures we do that right.
Overall, it doesn't meet our expectations.
They're skillful people who know what they're doing in their space.
I have a dedicated team as a government agency, and Microsoft assists us promptly.
Microsoft Entra Verified ID scales well for enterprise identity verification use cases because it is cloud-native and does not require heavy infrastructure management.
Microsoft Entra Verified ID scales pretty well with the growing needs of our organization.
Microsoft Entra Verified ID has the potential to scale as far and wide as we probably need it to.
With automation, you can label five documents or 50,000 with the same amount of clicks.
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
The product is scalable and works across multi-cloud and multi-platform environments.
The stability and reliability of Microsoft Entra Verified ID is very stable, as we haven't had any issues so far.
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra Verified ID.
Microsoft Entra Verified ID has been stable overall for production use, especially within Microsoft-integrated environments.
It can take seven days to 24 hours to determine whether a policy is effective.
Microsoft Purview Data Governance is absolutely fine in terms of stability.
There seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions.
One priority we would like Microsoft to address in Microsoft Entra Verified ID is simpler onboarding and lifecycle management for external identities at scale.
AI could be an area for continuous improvement or even pricing.
It's essential to know if a feature isn't working due to missing licenses.
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
A watermark feature or similar tools to help enhance security for end users could be added.
My experience with pricing, setup cost, or licensing was fine; it was an expected process.
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
I'm not exactly sure how much our license costs, but it is very expensive.
The importance of having the Microsoft Entra Verified ID being cloud-based is because we don't need to maintain the server.
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks.
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
| Product | Mindshare (%) |
|---|---|
| Microsoft Purview Data Governance | 4.4% |
| Microsoft Entra Verified ID | 1.7% |
| Other | 93.9% |

| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 3 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 13 |
| Large Enterprise | 32 |
Microsoft Entra Verified ID offers robust identity verification with enhanced MFA features, integrating seamlessly with Active Directory while reducing server maintenance and enhancing security.
Entra Verified ID is a cloud-based identity solution providing robust security and auditing. It enhances user authentication and fraud protection with features like Face Check and number matching for MFA, seamlessly integrating with Active Directory. Users experience improved anti-phishing measures and operational efficiencies without needing extensive personnel. Integrating easily into existing systems like Azure AD and Office 365, it suits organizations looking to streamline identity verification processes.
What are the key features of Microsoft Entra Verified ID?Microsoft Entra Verified ID is implemented across industries for user authentication and single sign-on in business applications. Organizations, including MSPs, utilize it for authentication in Office 365 and Azure, manage internal and guest accounts in the non-profit sector, and authenticate users with government-issued proof. It's also instrumental during client onboarding to Azure Cloud, ensuring secure and efficient identity verification.
Microsoft Purview Data Governance provides comprehensive data cataloging, lineage, and classification across multi-cloud environments, integrating seamlessly with Azure to enhance data management and compliance with flexible APIs.
Microsoft Purview Data Governance is designed to streamline data management processes through effective data cataloging, lineage tracking, and classification, all within multi-cloud environments. It supports seamless integration with Azure, enabling metadata consolidation and flexible API data exchange, which contributes to enhanced governance. The platform emphasizes critical compliance and security by offering real-time compliance visibility. Automation features, role-based security, and native app connectivity are included to optimize time and resource expenditure. Users appreciate AI-driven risk detection and customizable classifications, effectively managing sensitive information. However, areas for improvement include data quality features, better integration with non-Microsoft products, and enhancing its interface intuitiveness. Improvements are also sought for role management, compliance reporting, support for diverse data sources, efficient lineage tracking, DLP capabilities, documentation, integration with external cloud platforms, and training resources. Real-time notifications and enhanced scanning are highlighted for better data management.
What are the essential features?Industries implement Microsoft Purview Data Governance to leverage its data cataloging, lineage, and loss prevention capabilities. The tool assists in scanning and documentation of data sources, aiding in data classification, governance, and compliance. Integration with tools like Synapse and Power Platform enables streamlined data management and improved data security across cloud-based and on-premises environments.
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