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Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Microsoft Security Suite
25th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
4
Ranking in other categories
Customer Identity and Access Management (CIAM) (8th)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of May 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.8%, down from 3.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.6%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Andy Yen - PeerSpot reviewer
Offers single sign-on feature for business applications but needs to offer personalized insights
Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.
James McDowall - PeerSpot reviewer
The sensitivity and retention options in Purview are excellent
Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"I really like the entire system for auto-labeling content. It's a very refined system. I use the Keyword Query Language to define refined string-based metadata, and then I can really go deep into the specific data with the specific properties labeled in such and such a way."
"The integration ecosystem with Microsoft Purview is the most valuable aspect."
"MIP also provides strong information rights management settings, such as the ability to specify who has access to content and at what time."
"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."
"The labeling is the most valuable feature for the companies I'm installing it for. Some of them have several thousand staff, and their concerns are around confidential or private data being shared. The labels and the policies involved with them give them that initial visibility."
"Purview's greatest benefit for us is data discovery."
"It starts off with records management, insider risk management, and information protection. And there is the discovery of the clouds, and we can get analytics on that as well, so that we know which user is using which cloud application and for how much time. The Activity explorer tells us which user was transferring out what data at what moment and on which device, including the serial number."
 

Cons

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"The tool's expensive nature is an area of concern where improvements are required."
"Although you can explore the data, that creates a great interest in data lineage or the data flow. How does it go from a source to a platform to a Power BI report, for example? It is possible, to some extent, to see that with Purview, but the lineage feature requires some manual work on the development side or more work from Microsoft to improve on it."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
"Some of the menu headings may not be easy to understand for some people."
"Data quality has been a highly requested feature among customers."
"It supports only a limited number of tools and technologies that pertain to Microsoft products. If you want to leverage other solutions such as Workday or Oracle Fusion, features will be coming up, but as of now, it is for the Microsoft suite."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."
"Reflecting organizational changes within Purview is impractical."
 

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"We pay $15,000 per end user for the E5 license."
"Purview is included in our Microsoft E5 licensing."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"Microsoft Purview Data Loss Prevention is not cheap."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
9%
Healthcare Company
9%
Manufacturing Company
8%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft Entra Verified ID?
I like the Microsoft Authenticator app since it comes with two-factor authentication.
What needs improvement with Microsoft Entra Verified ID?
There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in.
What is your primary use case for Microsoft Entra Verified ID?
We started using Microsoft Entra Verified ID when the Active Directory was changed, and we needed to onboard customers from on-premises to Azure Cloud. For instance, we started using the solution w...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Governance and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.