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Microsoft Entra Verified ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Customer Identity and Access Management (CIAM)
8th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
8
Ranking in other categories
Microsoft Security Suite (20th)
Omada Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
54
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th)
 

Mindshare comparison

As of February 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 2.8%, down from 4.1% compared to the previous year. The mindshare of Omada Identity is 1.5%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Omada Identity1.5%
Microsoft Entra Verified ID2.8%
Other95.7%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

MuhammadWaqar - PeerSpot reviewer
IT Director at Interwood Mobel Pvt Ltd
Supports user management and authentication but needs simpler hybrid integration for broader adoption
I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"I would recommend this solution to others because it's simple enough to deploy."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"
"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."
"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"Omada's most valuable aspect is its usability."
"The Governance and self-service that can be set up so you can use them yourself to work in the system are the most valuable features. End users can be enabled to help themselves."
"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."
"The support for the validity of the resources is valuable. The tool allows resource assignments within a validity period so that the managers do not have to remember to revoke the access once the work is done."
"The most valuable aspects of Omada Identity for me are the automation capabilities."
"The best features of Omada Identity include its cloud version, which is really fast, and I appreciate the main menu and overall look of the features; it is really user-friendly and easy for the users to understand what they want."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
 

Cons

"The tool's expensive nature is an area of concern where improvements are required."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."
"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"I have not really seen return on investment with Microsoft Entra Verified ID."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"They need to improve the cost for small companies."
"The Omada support response time has room for improvement."
"Omada Identity has a steep learning curve."
"Omada Identity's user interface needs improvement, especially for new users."
"Improved traceability would be helpful for administrators. For example, let's say a user's permission is being revoked. We can only see the system that has carried out a particular action but not what triggered it. If an event definition or something has changed in the criteria for the permission being removed or something like that, we don't have immediate access to that information. It takes a little detective work."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
"The account management integration isn't bad, but it isn't plug-and-play like Microsoft Azure. You need some deep development knowledge to set up the connectors."
 

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"If one is cheap and ten is very expensive, I rate the product price as seven."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"It is licensed per managed user per year."
"The pricing is okay."
"The pricing for Omada Identity is fair."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Manufacturing Company
9%
Financial Services Firm
8%
Healthcare Company
8%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise4
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise44
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
Regarding the pricing of Omada Identity, this is not taken care of by me. The price and everything is managed by the organization, particularly by my IT director. Therefore, I am not aware of the e...
What needs improvement with Omada Identity Cloud?
Regarding areas of Omada Identity that could be improved or enhanced, I do not have much idea. As of now, the tool is good, and I haven't seen any bugs or errors. I consider it perfect as of now.
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Information Not Available
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra Verified ID vs. Omada Identity and other solutions. Updated: December 2025.
881,757 professionals have used our research since 2012.