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Microsoft Entra Verified ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Customer Identity and Access Management (CIAM)
8th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
8
Ranking in other categories
Microsoft Security Suite (21st)
Omada Identity
Ranking in Customer Identity and Access Management (CIAM)
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
54
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of March 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 2.8%, down from 3.6% compared to the previous year. The mindshare of Omada Identity is 1.8%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Mindshare Distribution
ProductMindshare (%)
Omada Identity1.8%
Microsoft Entra Verified ID2.8%
Other95.4%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

MuhammadWaqar - PeerSpot reviewer
IT Director at Interwood Mobel Pvt Ltd
Supports user management and authentication but needs simpler hybrid integration for broader adoption
I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"I would recommend this solution to others because it's simple enough to deploy."
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"
"The most valuable features of the solution are mainly in the areas of security and auditing."
"The most valuable feature is the automatic provisioning and reconciliation of things like the Active Directory groups and memberships."
"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
"Omada Identity has helped us consolidate solutions for access management as they provide access request concepts, access reviews, and different types of access reviews that can be used."
"You can make resources. You can import them from Azure or Active Directory and put them in an application. For example, if there is an application that uses a lot of Active Directory groups, you can make the groups available for people. If they need to access that application, you can tell them the resource groups you have for that application. People can do everything by themselves. They do not need anybody else. They can just go to the Omada portal, and they can do it all by themselves. That is terrific."
"Surveying is a valuable feature because it allows us to import data and see who has access to what data, for example."
"The most valuable aspects of Omada Identity for me are the automation capabilities."
"Strict governance, ability to scrutinize, and make a granular view."
 

Cons

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"I have not really seen return on investment with Microsoft Entra Verified ID."
"The tool's expensive nature is an area of concern where improvements are required."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."
"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"The reporting and importing have room for improvement."
"The web GUI can be improved."
"The security permission inside Omada needs improvement. It's tricky to set up."
"The stability of Omada Identity needs improvement because we have experienced too many unexpected errors on a daily basis, causing significant trouble as we onboard more complex and business-critical systems."
"Omada's performance could be better because we had some latency issues. Still, it's difficult to say how much of that is due to Omada versus the resources used by our other vendors in our on-prem environment. Considering the resources we have invested into making it run well, it's slightly slower than we would expect."
"I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there. For example, they could add functionality on the authentication side, functionality that Octa and SailPoint have. But they should do that while maintaining the same simplicity that makes Omada a product of choice today."
 

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"If one is cheap and ten is very expensive, I rate the product price as seven."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"It is licensed per managed user per year."
"Omada is expensive."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
9%
Financial Services Firm
8%
Government
7%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise4
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise4
Large Enterprise44
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
My experience with pricing, setup cost, and licensing is that I think they are the same as all the competitors. It would be great if they gave more insight into the real costs because that is typic...
What needs improvement with Omada Identity Cloud?
Omada Identity can always be improved. It has an ideas portal for customers and partners. Since we are a partner, we have been providing them with positive insights on improvements. I would love to...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Information Not Available
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra Verified ID vs. Omada Identity and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.