

Omada Identity and Microsoft Entra Verified ID are competing in the digital identity management category, with Microsoft Entra Verified ID demonstrating a competitive edge due to advanced features despite Omada Identity having more favorable pricing and support.
Features: Omada Identity provides role-based access control, compliance management, and a robust governance process, making it efficient for regulatory adherence. Microsoft Entra Verified ID offers identity verification through decentralized models, strong security frameworks, and advanced authentication capabilities.
Room for Improvement: Omada Identity could improve in areas such as user experience in cloud environments, reducing deployment complexity, and expanding feature integrations. Microsoft Entra Verified ID needs to refine its pricing structure, enhance support for non-Microsoft environments, and streamline deployment for on-premises integration.
Ease of Deployment and Customer Service: Omada Identity is known for its straightforward deployment and extensive customer service, ensuring seamless integration. Microsoft Entra Verified ID offers a flexible cloud-based model and strong Microsoft support services, allowing scalable deployment.
Pricing and ROI: Omada Identity provides competitive pricing with transparency, offering substantial short-term ROI. Microsoft Entra Verified ID may require a higher initial investment but is justified by long-term ROI benefits through improved security and management efficiencies.
We saw a positive ROI with Microsoft Entra Verified ID, mainly through reduced manual identity verification effort and faster onboarding workflows.
I have seen a return on investment with Omada Identity in terms of time saved and fewer employees needed.
If we look at one customer where we initially started, they had about four to ten employees working on IGA, and it is now almost half of it.
Omada Identity has definitely helped us save time when provisioning access for various identities.
I have logged a few tickets and they were very supportive, coming online to fix whatever issue there was.
On a scale from one to ten, I would rate customer service and technical support for Microsoft Entra Verified ID a ten because I've never had any issue with technical support or had anyone come back to me with a bad experience.
Understanding how the product works and how the deployment is in our best interest ensures we do that right.
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
Maintenance is necessary, and aside from that, if there are issues with Salesforce cloud, then Omada Identity may go down.
The customer support for Omada Identity is excellent.
Microsoft Entra Verified ID scales well for enterprise identity verification use cases because it is cloud-native and does not require heavy infrastructure management.
Microsoft Entra Verified ID scales pretty well with the growing needs of our organization.
Microsoft Entra Verified ID has the potential to scale as far and wide as we probably need it to.
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Omada Identity is a top-growing tool that is booming in the market.
Omada Identity scales very well for our organization.
The stability and reliability of Microsoft Entra Verified ID is very stable, as we haven't had any issues so far.
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra Verified ID.
Microsoft Entra Verified ID has been stable overall for production use, especially within Microsoft-integrated environments.
In terms of stability, I rate Omada Identity a nine out of ten.
We have experienced too many unexpected errors on a daily basis.
Omada Identity is a stable and reliable tool.
There seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions.
One priority we would like Microsoft to address in Microsoft Entra Verified ID is simpler onboarding and lifecycle management for external identities at scale.
AI could be an area for continuous improvement or even pricing.
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
The deployment of Omada Identity is complex; the product is not brilliantly documented.
My experience with pricing, setup cost, or licensing was fine; it was an expected process.
They are lower than some of their competitors.
the product itself is said to have a good price, although the support can be expensive.
The importance of having the Microsoft Entra Verified ID being cloud-based is because we don't need to maintain the server.
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks.
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
You can really do it codeless by creating a custom process with the process designer, adding the building blocks of the process designer into the process, and then getting it to work.
The integration with those systems helps my workflow and saves time considerably because I can manage all the accesses and assignments through Omada Identity at once, eliminating the need to add a license through Azure or a mailbox through Exchange.
| Product | Mindshare (%) |
|---|---|
| Omada Identity | 2.4% |
| Microsoft Entra Verified ID | 3.5% |
| Other | 94.1% |


| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 3 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 9 |
| Midsize Enterprise | 4 |
| Large Enterprise | 45 |
Microsoft Entra Verified ID offers robust identity verification with enhanced MFA features, integrating seamlessly with Active Directory while reducing server maintenance and enhancing security.
Entra Verified ID is a cloud-based identity solution providing robust security and auditing. It enhances user authentication and fraud protection with features like Face Check and number matching for MFA, seamlessly integrating with Active Directory. Users experience improved anti-phishing measures and operational efficiencies without needing extensive personnel. Integrating easily into existing systems like Azure AD and Office 365, it suits organizations looking to streamline identity verification processes.
What are the key features of Microsoft Entra Verified ID?Microsoft Entra Verified ID is implemented across industries for user authentication and single sign-on in business applications. Organizations, including MSPs, utilize it for authentication in Office 365 and Azure, manage internal and guest accounts in the non-profit sector, and authenticate users with government-issued proof. It's also instrumental during client onboarding to Azure Cloud, ensuring secure and efficient identity verification.
Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.
Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.
What are the key features of Omada Identity?Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.
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