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Microsoft Entra ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
Organizations achieve significant ROI with Microsoft Entra ID through cost reduction, security improvement, and productivity enhancement.
Sentiment score
5.8
Omada Identity enhances efficiency with reduced costs and workload, improved compliance, security, and measurable cost-saving benefits despite initial challenges.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
Cloud Engineer at Med Tech Solutions
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
Infrastructure Specialist at Renova AB
I have seen a return on investment with Omada Identity in terms of time saved and fewer employees needed.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
If we look at one customer where we initially started, they had about four to ten employees working on IGA, and it is now almost half of it.
principal IGA consultant and partner at Fortigi
Omada Identity has definitely helped us save time when provisioning access for various identities.
Senior Developer at Guidewire Limited
 

Customer Service

Sentiment score
6.3
Users experience varying customer service with Microsoft Entra ID, praising expertise but suggesting improvements for quicker and efficient support.
Sentiment score
6.7
Omada Identity's support is reliable with fast responses, though complex issues can have slower responses and limited documentation.
The actual support when you get to that level is a ten out of ten.
Senior Consultant at Convergeone
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
They usually try to deflect, buy time, and often do not address the problem immediately.
Security Engineer at a tech vendor with 10,001+ employees
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
Lead Cyber Security Architect at Ernst & Young
Maintenance is necessary, and aside from that, if there are issues with Salesforce cloud, then Omada Identity may go down.
IT Analyst at a manufacturing company with 10,001+ employees
The customer support for Omada Identity is excellent.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.7
Microsoft Entra ID offers scalable identity management, efficiently supporting growth and integration with third-party applications and on-premises systems.
Sentiment score
7.7
Omada Identity is a robust, scalable tool handling large organizations, accommodating thousands of identities across cloud and on-prem environments.
Microsoft Entra ID meets our needs better, especially when discussing integration.
Microsoft 365 Security & Compliance Practice Lead at Invoke
Integrating seamlessly with Microsoft services like Microsoft 365, Azure, and other Microsoft platforms, while also supporting integration with thousands of third-party applications such as Salesforce, ServiceNow, and Google Workspace using standards including SAML, OAuth, and OpenID Connect.
Technical Support Engineer at Digitaltrack
We experienced no scalability issues with Microsoft Entra ID.
Technical architect at a computer software company with 10,001+ employees
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Identity Access Management (IAM) Engineer at Draexlmaier
Omada Identity is a top-growing tool that is booming in the market.
IT Analyst at a manufacturing company with 10,001+ employees
Omada Identity scales very well for our organization.
Iam Security Specialist at a insurance company with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.8
Microsoft Entra ID is highly stable with 99.9% uptime, overcoming minor issues with transparency and swift updates.
Sentiment score
7.6
Omada Identity is stable and reliable, with occasional minor issues, users rate its performance highly between 8-10.
It's a critical solution that we can't do without.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
I haven't experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director, Modern Workplace at a legal firm with 1,001-5,000 employees
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director Security at a aerospace/defense firm with 10,001+ employees
In terms of stability, I rate Omada Identity a nine out of ten.
Identity Access Management (IAM) Engineer at Draexlmaier
We have experienced too many unexpected errors on a daily basis.
Lead Cyber Security Architect at Ernst & Young
Omada Identity is a stable and reliable tool.
IT Analyst at a manufacturing company with 10,001+ employees
 

Room For Improvement

Microsoft Entra ID requires improvements in integration, scalability, documentation, and user interface to enhance usability and access control management.
Omada Identity's UI and performance need improvement, with complex installation, limited connectors, unclear documentation, and integration challenges.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
Senior Nutrition Officer at a manufacturing company with 10,001+ employees
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Sales Representative at a comms service provider with 10,001+ employees
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
Manager at a manufacturing company with 5,001-10,000 employees
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
Identity Access Management (IAM) Engineer at Draexlmaier
The deployment of Omada Identity is complex; the product is not brilliantly documented.
Lead Cyber Security Architect at Ernst & Young
 

Setup Cost

Microsoft Entra ID is cost-effective for Microsoft users, but complex licensing and hidden costs present challenges.
Omada Identity's pricing is high for cloud, transparent for on-premise, with annual user licensing and setup investments needed.
We are getting our money's worth.
Cloud Architect at Palmer College of Chiropractic-Davenport
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Owner at Alopex ONE UG
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Senior Consultant at Convergeone
They are lower than some of their competitors.
Manager at a manufacturing company with 5,001-10,000 employees
the product itself is said to have a good price, although the support can be expensive.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Valuable Features

Microsoft Entra ID excels in security, user management, and integration, enhancing organizational security and efficiency with comprehensive features.
Omada Identity streamlines identity management with automation, integration, and user-friendly features, enhancing security and compliance for organizations.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
Senior Consultant at Convergeone
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
Vice President, Sales & Cloud at Aztek
The granular control, such as preventing logins from specific locations, enhances security significantly.
Cloud Architect at Palmer College of Chiropractic-Davenport
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Identity Access Management (IAM) Engineer at Draexlmaier
You can really do it codeless by creating a custom process with the process designer, adding the building blocks of the process designer into the process, and then getting it to work.
principal IGA consultant and partner at Fortigi
The integration with those systems helps my workflow and saves time considerably because I can manage all the accesses and assignments through Omada Identity at once, eliminating the need to add a license through Azure or a mailbox through Exchange.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Access Management (1st), Microsoft Security Suite (2nd)
Omada Identity
Ranking in Identity Management (IM)
5th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
55
Ranking in other categories
User Provisioning Software (5th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of May 2026, in the Identity Management (IM) category, the mindshare of Microsoft Entra ID is 6.9%, down from 13.2% compared to the previous year. The mindshare of Omada Identity is 3.2%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.9%
Omada Identity3.2%
Other89.9%
Identity Management (IM)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
Carsten Eiberg - PeerSpot reviewer
Iam Security Specialist at a insurance company with 1,001-5,000 employees
Identity analytics have strengthened security and automated role-based access for our workforce
Omada Identity provides 80% of functionality out of the box with standard features without requiring any special configuration. There are many templates available, so you can get up and running pretty fast. Omada Identity's identity analytics helped reduce the cost of my IGA program. This has affected my organization's security since I am also in the same department as the security team, so we are very focused on that. Especially if someone is having a case with fraud or supposed fraud, we can click the log out feature and then all accounts will be disabled immediately or at least within a few minutes. I am sure that has helped the security level.
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Use our free recommendation engine to learn which Identity Management (IM) solutions are best for your needs.
893,438 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise4
Large Enterprise45
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What is your experience regarding pricing and costs for Omada Identity Cloud?
My experience with pricing, setup cost, and licensing is that I think they are the same as all the competitors. It would be great if they gave more insight into the real costs because that is typic...
What needs improvement with Omada Identity Cloud?
Omada Identity can always be improved. It has an ideas portal for customers and partners. Since we are a partner, we have been providing them with positive insights on improvements. I would love to...
What is your primary use case for Omada Identity Cloud?
I have been using Omada Identity for about nine years. My main use case for Omada Identity is implementing it at all my customers. I implement and support it and create the more complex new process...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Omada Identity Suite, Omada Identity Cloud
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra ID vs. Omada Identity and other solutions. Updated: April 2026.
893,438 professionals have used our research since 2012.