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Microsoft Entra ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Companies achieve cost savings and enhanced security using Microsoft Entra ID by reducing hardware costs and streamlining operations.
Sentiment score
5.7
Omada Identity offers high initial costs but ensures reduced maintenance, increased efficiency, compliance, and positive ROI with automation.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
Cloud Engineer at Med Tech Solutions
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
Infrastructure Specialist at Renova AB
I have seen a return on investment with Omada Identity in terms of time saved and fewer employees needed.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
If we look at one customer where we initially started, they had about four to ten employees working on IGA, and it is now almost half of it.
principal IGA consultant and partner at Fortigi
Omada Identity has definitely helped us save time when provisioning access for various identities.
Senior Developer at Guidewire Limited
 

Customer Service

Sentiment score
6.3
Microsoft Entra ID's support varies; premium users often benefit, but experiences largely depend on agent expertise and plan.
Sentiment score
6.7
Omada Identity's customer service is responsive and effective, with quicker resolutions for major issues, though minor ones may delay.
The actual support when you get to that level is a ten out of ten.
Senior Consultant at Convergeone
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
They usually try to deflect, buy time, and often do not address the problem immediately.
Security Engineer at a tech vendor with 10,001+ employees
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
Lead Cyber Security Architect at Ernst & Young
Maintenance is necessary, and aside from that, if there are issues with Salesforce cloud, then Omada Identity may go down.
IT Analyst at a manufacturing company with 10,001+ employees
The customer support for Omada Identity is excellent.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.8
Microsoft Entra ID offers seamless scalability and integration, efficiently handling varying user volumes and organizational growth without challenges.
Sentiment score
7.7
Omada Identity offers scalable solutions for diverse organizational needs, efficiently managing large user volumes and hybrid environments.
Microsoft Entra ID meets our needs better, especially when discussing integration.
Microsoft 365 Security & Compliance Practice Lead at Invoke
We experienced no scalability issues with Microsoft Entra ID.
Technical architect at a computer software company with 10,001+ employees
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
Cloud Architect at Palmer College of Chiropractic-Davenport
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Identity Access Management (IAM) Engineer at Draexlmaier
Omada Identity is a top-growing tool that is booming in the market.
IT Analyst at a manufacturing company with 10,001+ employees
Omada Identity's scalability is strong.
principal IGA consultant and partner at Fortigi
 

Stability Issues

Sentiment score
7.8
Microsoft Entra ID is highly reliable, with users praising its stability, low downtime, and swift issue resolution.
Sentiment score
7.6
Omada Identity is stable and effective for large users but needs improvement in integrations, error response, and re-certification stability.
It's a critical solution that we can't do without.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
I haven't experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director, Modern Workplace at a legal firm with 1,001-5,000 employees
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director Security at a aerospace/defense firm with 10,001+ employees
In terms of stability, I rate Omada Identity a nine out of ten.
Identity Access Management (IAM) Engineer at Draexlmaier
We have experienced too many unexpected errors on a daily basis.
Lead Cyber Security Architect at Ernst & Young
Omada Identity is a stable and reliable tool.
IT Analyst at a manufacturing company with 10,001+ employees
 

Room For Improvement

Microsoft Entra ID needs improved promotion, documentation, usability, integration, and support for biometric authentication, onboarding, and multi-platform environments.
Omada Identity needs UI modernization, performance improvements, better documentation, and enhanced customer support for an improved user experience.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
Senior Nutrition Officer at a manufacturing company with 10,001+ employees
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Sales Representative at a comms service provider with 10,001+ employees
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
Manager at a manufacturing company with 5,001-10,000 employees
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
Identity Access Management (IAM) Engineer at Draexlmaier
The deployment of Omada Identity is complex; the product is not brilliantly documented.
Lead Cyber Security Architect at Ernst & Young
 

Setup Cost

Microsoft Entra ID offers scalable pricing with integrated options in Microsoft 365, providing cost-efficient identity management for enterprises.
Omada Identity is viewed as a premium, cost-effective solution but may involve considerable setup and potential hidden costs.
We are getting our money's worth.
Cloud Architect at Palmer College of Chiropractic-Davenport
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Owner at Alopex ONE UG
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Senior Consultant at Convergeone
They are lower than some of their competitors.
Manager at a manufacturing company with 5,001-10,000 employees
the product itself is said to have a good price, although the support can be expensive.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Valuable Features

Microsoft Entra ID offers seamless integration, multifactor authentication, and centralized management with enhanced security and user-friendly administration.
Omada Identity excels in automation, flexibility, and integration, offering comprehensive governance, advanced reporting, and robust identity management solutions.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
Senior Consultant at Convergeone
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
Vice President, Sales & Cloud at Aztek
The granular control, such as preventing logins from specific locations, enhances security significantly.
Cloud Architect at Palmer College of Chiropractic-Davenport
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Identity Access Management (IAM) Engineer at Draexlmaier
You can really do it codeless by creating a custom process with the process designer, adding the building blocks of the process designer into the process, and then getting it to work.
principal IGA consultant and partner at Fortigi
The integration with those systems helps my workflow and saves time considerably because I can manage all the accesses and assignments through Omada Identity at once, eliminating the need to add a license through Azure or a mailbox through Exchange.
Senior IT Support Technician at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
273
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Access Management (1st), Microsoft Security Suite (2nd)
Omada Identity
Ranking in Identity Management (IM)
4th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
54
Ranking in other categories
User Provisioning Software (4th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)
 

Mindshare comparison

As of March 2026, in the Identity Management (IM) category, the mindshare of Microsoft Entra ID is 8.8%, down from 13.4% compared to the previous year. The mindshare of Omada Identity is 3.5%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID8.8%
Omada Identity3.5%
Other87.7%
Identity Management (IM)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise159
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise4
Large Enterprise44
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
My experience with pricing, setup cost, and licensing is that I think they are the same as all the competitors. It would be great if they gave more insight into the real costs because that is typic...
What needs improvement with Omada Identity Cloud?
Omada Identity can always be improved. It has an ideas portal for customers and partners. Since we are a partner, we have been providing them with positive insights on improvements. I would love to...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Omada Identity Suite, Omada Identity Cloud
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra ID vs. Omada Identity and other solutions. Updated: March 2026.
885,264 professionals have used our research since 2012.