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Auth0 vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (4th)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
17
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 19.4%, down from 22.6% compared to the previous year. The mindshare of Okta Customer Identity is 8.4%, up from 7.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Auth019.4%
Okta Customer Identity8.4%
Other72.2%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"It has a lot of customization and out-of-the-box features."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"It has improved our organization by providing login authentication for a mobile app."
"It supports identity federation, FSO and multi-tenancy."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The valuable features are that it is extremely secure and that it's developer-friendly."
"The most valuable feature is that it is simple to integrate, irrespective of your codebase."
"Overall, I would rate Okta Customer Identity a ten."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"The most valuable features of Okta Customer Identity are there is no infrastructure cost, integrated, has plenty of documentation, and is user-friendly."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"The main benefits Okta Customer Identity provides to users include single point of login for all applications and single authentication, which saves time and reduces frustration."
"It is very seamless."
"Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases."
"The main benefits Okta Customer Identity provides to users include single point of login for all applications and single authentication, which saves time and reduces frustration."
 

Cons

"The product could use a more flexible administration structure"
"The Management API could be improved so it's easier to get user information."
"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"If you’re not a developer, you need to spend time exploring more."
"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."
"There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"This solution would be improved by adding biometrics features."
"Users sometimes have difficulty getting verification codes."
"The integration process takes a bit longer than we would want it to."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"In the future, we'd like to see the product implement more security features, like, for example, zero-trust."
"In Okta Identity Governance and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and switches is not currently available."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
 

Pricing and Cost Advice

"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"It is a relatively inexpensive product in the industry."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"Okta Customer Identity is not an expensive solution."
"The solution is really expensive."
"The price of the solution is fair for what it offers."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
7%
Computer Software Company
13%
Marketing Services Firm
11%
Manufacturing Company
8%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise9
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
The pricing should be lower. A reduction of 20-25% would be great.
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.
What needs improvement with Okta Customer Identity?
In Okta Identity Governance ( /categories/identity-management-im ) and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Auth0 vs. Okta Customer Identity and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.