Automate vs VisualCron comparison

Fortra and SMA Technologies are both solutions in the Robotic Process Automation (RPA) category. Fortra is ranked #5 with an average rating of 8.9, while SMA Technologies is ranked #16 with an average rating of 9.0. Fortra holds a 1.8% mindshare in RPA, compared to SMA Technologies’s 1.0% mindshare. Additionally, 96% of Fortra users are willing to recommend the solution, compared to 100% of SMA Technologies users who would recommend it.

Automate

Read 28 Automate reviews

2,317 Views
1,506 Comparison Views

96% willing to recommend

VisualCron

Read 11 VisualCron reviews

1,627 Views
716 Comparison Views

100% willing to recommend

Automate

VisualCron

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 8, 2025

Automate and VisualCron are competitors in the automation software market. Automate appears to have the upper hand due to its comprehensive support for advanced integrations and flexible pricing tailored for enterprise needs.

Features: Automate offers a drag-and-drop interface, API ease of use, and integrates well with services like Microsoft Azure and SAP, providing terminal emulation and OCR capabilities. VisualCron excels in job scheduling, minimal coding requirements, and seamless database integration, appealing to users from various technical backgrounds.

Room for Improvement: Automate could enhance web automation features and improve global workflow visibility. VisualCron's interface is seen as cluttered and could benefit from a streamlined UI. Both solutions need better community support and technical documentation. Automate is encouraged to refine its OCR capabilities, while VisualCron needs more robust CRM integration options.

Ease of Deployment and Customer Service: Automate provides versatile on-premises and cloud deployment options, with more consistent and readily available technical support for smooth deployment. VisualCron is straightforward but faces criticism for its complex user interface and slower support responses.

Pricing and ROI: Automate offers a competitive per bot pricing model allowing multiple processes at cost efficiency, which, combined with the option for unlimited tasks, makes it attractive for business scaling. VisualCron's pricing is fair, but Automate's flexible structure and rapid ROI reports, highlighting significant labor savings, give it a financial edge.

To learn more, read our detailed Automate vs. VisualCron Report (Updated: June 2025).

Buyer's Guide

Automate vs. VisualCron

June 2025

Download the complete report

Helped 862,077 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Ranking in Robotic Process Automation (RPA)

5th

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

VisualCron

Ranking in Robotic Process Automation (RPA)

16th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Managed File Transfer (MFT) (16th), Workload Automation (16th)

Mindshare comparison

As of July 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.8%, up from 1.0% compared to the previous year. The mindshare of VisualCron is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Sourav-Dutta

Technical Lead - Database Administrator at SMART ENERGY SYSTEMS LLC

It's user-friendly, and I didn't need long to understand the process

We use VisualCron for all our automation needs, like connecting to FileZilla, calling APIs, generating PGP keys, creating encryption files with the PGP key login to Azure, etc. It can automatically log in to SQL Server and execute SQL script jobs in bulk. We had 2,000-3,000 users at my previous…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"I would rate the technical support as a nine out of ten because it is quite fast and courteous."

"I find the ease of use from a programming perspective very valuable."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

More Automate pros

"The most valuable feature of VisualCron is its ability to schedule interactive jobs so that you can have interdependencies within the job and interdependencies of a job on another job, and so on."

"What I found most beneficial from VisualCron is that you can directly connect it with different databases, user accounts, and credentials. You can run queries from one machine to another using the credentials, unlike PowerShell, that's run by the machine itself. With VisualCron, you can directly ask other machines and run requests through user credentials. Suppose you have an AWS or Azure environment. In that case, you can maintain the connection between on-premises and cloud-based machines, which is the type of setup in the organization I'm working for. You can directly call some of the services via VisualCron on your local on-premises machine, and I found that an excellent feature of the tool."

"'ve only had a few cases where I've had to request support in the past 12 years of use, but the support response time and resolution were was extremely quick."

"I love VisualCron because we previously spent a lot of time writing Power switches to connect to SQL Server. VisualCron makes it easier to execute services or connect to FileZilla by only adding the credentials to the master credentials stored in the solution."

"VisualCron is a very powerful program to automate different steps in your business processes. We use it to automate replacing files and inform departments about the replacement."

"It has improved our organization with more automation within the business departments and less administration and development in the IT department. Usually, as the IT department, we are the bottleneck for many requirements within the business. With this tool, the business departments are able to perform many task themselves."

"We don't have to do any coding. We just plug and play and it works."

"The tool has reduced our operational costs by 40%."

More VisualCron pros

Cons

"The OCR for Hebrew text needs to be improved."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"There is a lack of good development for artificial intelligence, such as machine learning."

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"I currently have three bugs open with them that I don't know if they are addressed in the new release."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

More Automate cons

"VisualCron seems to operate like an efficient machine when it comes to improvements and enhancements and new features. I always appreciate the quick response I get when bringing up an issue or coming up with suggestions. I've mentioned before that it would be great to see a move away from SQLCE and XML configuration files."

"The documentation is a bit weak."

"VisualCron is software, and you will experience performance degradation when you scale up. VisualCron takes too much memory or CPU power. We have to increase the hardware resources of a specific server or system."

"The only problem I face when I use the tool is that it doesn't contain much documentation or it doesn't have many video tutorials on its features."

"I want to improve the UI in VisualCron, as it's not as user-friendly, particularly when setting up the task scheduler. If you're familiar with the tool, then no problem, but if not, you'll have a problem typing text because sometimes, the cursor points to other places, so there's an issue with text box alignment in VisualCron. That was painful for me when I was just a VisualCron novice, but when you become used to it, there won't be a problem."

"I would like for VisualCron to expand audit log to show who changed job variables that are initialized per job run."

"Our suggestion to make it better and more manageable in terms of GDPR: Implement it in a very partnership way."

"There are some conditions in the mail trigger, but you can only use them as an "AND" condition, not as an "OR" condition. This is an improvement that could be useful. For example, some people put "invoice" in the subject and others put "invoice" in the body. If I want to make a trigger for everybody whose sending invoices, I have to make two jobs for this now."

More VisualCron cons

Pricing and Cost Advice

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"Once you buy the software, you just pay for the support for backend help."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"It comes with a package that costs approximately $20,000 USD per year."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

More Automate pricing and cost advice

"ROI is 95 percent."

"We are fine with a rather cheap setup. Licensing with VisualCron is fair. You have a simple one-year licence in different sizes. There isn't a licensing jungle with hundreds of options and opt-ins."

"The price is a bit high."

"ROI is one month."

"VisualCron is correctly priced because it wasn't very cheap, and it wasn't overly expensive, so the price for it was set correctly. When my previous company bought VisualCron, it was €800 per server per year. On a scale of one to five, I would rate the pricing for VisualCron a five because it was just right. The tool was affordable, and it has one of the most competitive pricing in the market."

"The pricing is extremely fair, and because of that I recommend purchasing multiple instances to split out the processing load across multiple application servers."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

10%

Manufacturing Company

Educational Organization

Computer Software Company

28%

Financial Services Firm

13%

Insurance Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within our budget.

See all answers

What do you like most about VisualCron?

The tool has reduced our operational costs by 40%.

See all answers

What is your experience regarding pricing and costs for VisualCron?

The price is a bit high. However, it is okay.

See all answers

What needs improvement with VisualCron?

The documentation is a bit weak. The tool must provide a better set of documentation.

See all answers

Comparisons

UiPath Platform vs Automate

Compared 32% of the time

Microsoft Power Automate vs Automate

Compared 30% of the time

Blue Prism vs Automate

Compared 9% of the time

Automation Anywhere vs Automate

Compared 8% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Microsoft Power Automate vs VisualCron

Compared 40% of the time

Control-M vs VisualCron

Compared 20% of the time

OpCon vs VisualCron

Compared 8% of the time

ActiveBatch by Redwood vs VisualCron

Compared 6% of the time

Stonebranch vs VisualCron

Compared 6% of the time

More VisualCron Competitors

Product Reports

Buyer's Guide

Automate

July 2025

Download Automate product report

Buyer's Guide

VisualCron

June 2025

Download VisualCron product report

Also Known As

HelpSystems Automate, Automate

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

VisualCron automates tasks like file encryption, scheduling SQL jobs, system integration, data workflow management, and application triggering, making it ideal for handling nightly syncs, FTP server file replacements, job scheduling, and invoice processing.

VisualCron provides an efficient automation solution with features like error and status reporting, API connections, PGP key generation, encryption file creation, and bulk SQL script execution. It simplifies task automation through its mail and event triggers, job variables, conditional execution, and logging with error alerts. Users benefit from its integration capabilities, scheduling flexibility, visual interface, and support for databases and credential management without extensive coding.

What are the most important features?

Simplicity: Easy-to-use interface for seamless automation.
Mail and Event Triggers: Automate tasks based on specific events.
Job Variables: Customize tasks using various input variables.
Conditional Execution: Execute tasks based on predefined conditions.
Error Alerts: Logging and error reporting to ensure task reliability.
Integration Capabilities: Easily connect and integrate with systems and APIs.
Scheduling Flexibility: Create complex schedules with ease.
Visual Interface: User-friendly GUI for efficient management.
Database Support: Manage and automate database tasks efficiently.
Credential Management: Securely handle credentials for various tasks.
PowerShell Commands: Execute PowerShell commands directly.

What are the benefits or ROI users should look for in the reviews?

Efficiency: Streamline and automate repetitive tasks to save time.
Cost Savings: Reduce manual labor and associated costs.
Reliability: Ensure consistency and accuracy in task execution.
Integration: Enhance workflows by integrating with different systems.
Flexibility: Adjust quickly to changes and handle complex scheduling needs.
Support: Benefit from extensive post-sales support and configuration options.
Innovation: Foster innovation by eliminating the need for coding.

Industries like finance, healthcare, and logistics implement VisualCron to automate data workflows, secure file transfers, and schedule critical tasks. It is used to streamline invoice processing, manage large-scale data operations, and ensure compliance through encryption and error reporting. VisualCron enhances operational efficiency, scalability, and security in various sectors, making it essential for businesses requiring robust automation capabilities.

SMA Technologies

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

7 Eleven, ABB Sécheron SA, Adobe Systems Incorporated, Amazon Europe Core, Apple, Assa Abloy, Aston Martin, Banco Santander, BMW (Australia)

Buyer's Guide

Automate vs. VisualCron

June 2025

Free Report: Automate vs. VisualCron

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