Azure Network Watcher vs Kentik comparison

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Azure Network Watcher

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Executive SummaryUpdated on Oct 10, 2024

Kentik and Azure Network Watcher compete in network traffic analysis and cloud-native security. Kentik appears to have the upper hand with its superior data visualization and reporting capabilities.

Features: Kentik offers robust network traffic analysis, planning, and security features with comprehensive data visualization like NetFlow and real-time DDoS alarming. Users benefit from its data explorer and flexible reporting tools for creating detailed reports and automating workflows. Azure Network Watcher provides cloud-native security features such as application firewalls and traffic filtering, focusing on connection troubleshooting and VPN diagnostics.

Room for Improvement: Kentik could improve user security rights granularity and interface usability, while Azure Network Watcher could benefit from integrated open-source tools like Wireshark. There are also opportunities for Azure Network Watcher to become more actionable without third-party tools, and both platforms could enhance ease of setup and cost analysis capabilities.

Ease of Deployment and Customer Service: Kentik, available as an on-premises or private cloud solution, involves complex deployment compared to Azure Network Watcher's public cloud service. However, Kentik is praised for its responsive customer service with direct communication, whereas Azure Network Watcher’s support system lacks the same level of responsiveness.

Pricing and ROI: Kentik's pricing is based on devices and flow volume, offering variable costs with sector-specific discounts and providing operational efficiency through cost savings and improved insights despite a significant initial investment. Azure Network Watcher's pricing is perceived as reasonable or slightly expensive, suitable for enterprises. Both solutions challenge precise ROI quantification, but Kentik is often seen as offering better value through operational savings and enhanced visibility.

To learn more, read our detailed Azure Network Watcher vs. Kentik Report (Updated: June 2026).

Azure Network Watcher vs. Kentik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Network Watcher

Ranking in Network Monitoring Software

41st

Average Rating

8.0

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Kentik

Ranking in Network Monitoring Software

21st

Average Rating

9.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Distributed Denial-of-Service (DDoS) Protection (16th)

Mindshare comparison

As of June 2026, in the Network Monitoring Software category, the mindshare of Azure Network Watcher is 0.5%, up from 0.4% compared to the previous year. The mindshare of Kentik is 1.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Network Monitoring Software Mindshare Distribution
Product	Mindshare (%)
Kentik	1.8%
Azure Network Watcher	0.5%
Other	97.7%

Network Monitoring Software

Featured Reviews

Bijoyendra Roychowdhury

Program Manager at a consultancy with 10,001+ employees

Network monitoring provides comprehensive analytics while the interface requires further development

The quality of Azure Network Watcher is quite good in terms of the in-depth analysis you can create from these matrices. There are other monitoring tools such as New Relic, AppDynamics, and Dynatrace which provide very detailed network tracing. Cloud providers such as Azure or AWS do not have that kind of GUI-based capability at this point, but using PowerShell or Python, you can develop it yourself. From the GUI perspective, it still needs to evolve in terms of quality and standard, though overall, it is quite good for troubleshooting. Regarding areas for improvement, when comparing to other network tools beyond Azure Monitor or Azure Network Watcher, those tools can identify single failed packets. This level of granularity is not currently possible with cloud providers as they only go to a certain level rather than the granular level needed for deep troubleshooting, though they do provide hints with available matrices.

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ADRIANA SALDARRIAGA TOBON

Sales Manager at IFX NEtworks

Client experience and cybersecurity have improved with an easy setup

The solution is valuable for client experience, especially in the financial sector. The most important feature is cybersecurity. The pricing is good, but the functionality is the most important aspect for clients. The solution is easy to deploy and requires only one person to set up, making it easy and quick. Overall, the ease of use and the fact that it meets client expectations are major positives.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The stability is very good. I rate it a ten out of ten."

"The solution is good for monitoring device behavior."

"The most valuable features I have found are typology, visualization, and capture."

"This will help the company or the administrator, by helping them see how the traffic moves, to make sure that no entities are having any communication issues or different endpoints with task issues."

"What I like most about Azure Network Watcher is that it's focused more on the architecture. I also like that it has a packet capture feature that tells you how the packet travels and whether it's exiting Azure, etc."

"The solution is stable, there are no bugs or glitches and it doesn't crash or freeze, it's reliable."

"This is a stable system providing stable performance."

"The most valuable feature of Azure Network Watcher is the cloud-native application firewall, which is helpful for securing databases."

More Azure Network Watcher pros

"We haven't seen anything else that comes even close to Kentik's real-time visibility across our network infrastructure, and we've demo'ed everything under the sun."

"One of the valuable features is the intuitive nature of building out reports, and then triggering actions based on specific metrics from those reports. It has a really good UI and the ability to surface data through the reporting functions is pretty good. That's helped a lot in the security space."

"The most important feature is cybersecurity."

"Before using the solution, we had to do all these manual tasks, such as running all these queries manually, and building our tech cost-report used to be a two or two-and-a-half-week effort, and using Kentik, and the automation that it provides us, we've brought that down to a day or two, which is a massive time savings."

"Kentik answers the flow question: what are my flows, where are they are going, and what can I do to better optimize my connectivity."

"The biggest thing Kentik has given us is the amount of visibility we have into our own network now and knowing what's going on at a given time."

"The most valuable feature is being able to pull traffic patterns; to and from destinations. We're able to understand where our traffic is going, our top talkers from an AS set, as well as where our traffic's coming from."

"The drill-down into detailed views of network activity helps to quickly pinpoint locations and causes. All the information is there."

More Kentik pros

Cons

"Technical support from Microsoft needs significant improvement compared to other product vendors."

"Lacks sufficient security features."

"I still use Wireshark and Azure Network Watcher to get the required data. My team captures the traffic from Azure Network Watcher, downloads it, then imports that traffic into Wireshark to get more details on the number of hits and replies, for example. If you can do that on Azure Network Watcher and have Wireshark built-in, that would make Azure Network Watcher better. If Azure Network Watcher has that functionality where you won't need a third-party tool to get what you need, that would be helpful. I'm also expecting more from Azure Network Watcher. It's more complex than knowing how the IP flows from its source to the destination. The tool also needs more open-source features, such as having some built-in Wireshark that improves monitoring for customers. Sometimes, you encounter a VPN tunnel, network, or routing issue, but finding out more about the blockage is challenging. Is it one hundred percent an Azure issue? Is it a peer issue? You don't get complete information from Azure Network Watcher, so you must use other tools and depend on your strategies to resolve a specific issue. If more features could be added in the next release of Azure Network Watcher, specifically ones you can find on open-source tools, then that would be a plus point for the tool."

"Azure Network Watcher needs to have better documentation and it needs to capture information accurately."

"There are some occasional downtimes, but these were based on Azure-specific issues."

"Azure is good, however, the Fortinet GUI is more intuitive and I like it more than anything else."

"The initial setup and initial learning curve could be improved to be easier."

"Azure Network Watcher could improve by having other built-in applications, for example, an application to log activities for inbound and outbound traffic."

More Azure Network Watcher cons

"They're moving more in a direction where they are saying, "Hey, here's information that you may be interested in or may a need," before the question has to explicitly be asked. Continuing to move in that direction would be a good thing."

"Perhaps a better explanation would be to see how tagging is captured and a method of comparing my tagged interfaces on Kentik’s side."

"Sometimes, the tool has complications, so we must deal with the additional support from the tool's end."

"The only downside to Kentik, something that I don't like, is that it's great that it shows you where these anomalies lie, but it's not actionable. Kentik is valuable, don't get me wrong, but if it had an actionable piece to it..."

"I would like to see more granular user and security rights."

"The product could strive for more improvements to become closer to perfect."

"I consider the pricing model as an area for improvement."

"We asked for a way, regarding the potential networks that exist, to hook Kentik up with external tools like peering DBs to correlate things together and see what we can do... This is all in the [next] beta now."

More Kentik cons

Pricing and Cost Advice

"Price-wise, I have no information on how much Azure Network Watcher costs."

"Azure Network Watcher is a little bit expensive."

"The price of the solution is reasonable."

"The pricing is good. It's not too expensive."

"We have an annual contract with Kentik that we renew each year for a set number of licenses. We also have some burstable licenses which we can spin up and spin down, and those are paid as they are used."

"The tool is cheaply priced."

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Top Industries

By visitors reading reviews

Financial Services Firm

25%

Construction Company

12%

Media Company

University

Comms Service Provider

13%

Financial Services Firm

12%

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for Azure Network Watcher?

My experience with Azure Network Watcher regarding pricing, setup cost, and licensing has been positive because it is integrated into the Azure ecosystem and does not require complex licensing. The...

What needs improvement with Azure Network Watcher?

From my experience, Azure Network Watcher could be improved with more centralized dashboards, longer-term traffic analytics, and easier correlation between network diagnostics and security events. ...

What is your primary use case for Azure Network Watcher?

Azure Network Watcher is my primary tool for network troubleshooting, connectivity validation, traffic analysis, and monitoring Azure network performance across customer environments. I use it regu...

What is your experience regarding pricing and costs for Kentik?

I would say Kentik's pricing is not cheap. From my perspective as part of the technical team, I would not categorize it as expensive, but I know it is not cheap.

What needs improvement with Kentik?

There's always room for improvements and better relations when using any kind of product. We faced some issues with Kentik UI and alerting, which we asked them to fix, and they succeeded. They have...

What is your primary use case for Kentik?

We are using Kentik mostly for synthetic tests, and from one last year, network monitoring as well. We are using it for inter DC BGP tests and server monitoring as well.

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Product Reports

Azure Network Watcher

Download Azure Network Watcher product report

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Overview

Azure Network Watcher provides advanced network monitoring capabilities including packet capture, cloud-native firewall, and traffic diagnosis, aiding in VPN troubleshooting and security enforcement with enhanced visibility and alerting features.

Azure Network Watcher is essential for monitoring, diagnosing, and analyzing network traffic. It efficiently handles VPN connection issues and enhances network security by capturing and analyzing traffic to assess performance or latency problems. The tool facilitates traffic flow control, security rule verification, and bandwidth monitoring. Users benefit from its capabilities in diagnosing service connections, offering insights into network activity, and identifying potential threats, crucial for maintaining compliance and efficient network management.

What are the key features of Azure Network Watcher?

Packet Capture: Enables detailed network traffic inspection to troubleshoot issues.
Cloud-Native Application Firewall: Provides enhanced protection for applications running in the cloud.
Traffic Monitoring: Allows for real-time analysis and troubleshooting of network traffic.
NSG Flow Logs & AI-Based Monitoring: Enhances flow control and threat detection.
Alerting & Threshold Configuration: Offers customizable alerts via Azure Monitor for proactive management.

What benefits can users look for in reviews?

Improved Network Security: Helps in identifying and mitigating threats efficiently.
Enhanced Visibility: Provides clear insights into network operations and potential issues.
Compliance Support: Assists in maintaining regulatory compliance with thorough monitoring capabilities.
Effective Bandwidth Management: Facilitates control and optimization of network bandwidth.

In industries like finance and healthcare, Azure Network Watcher is implemented to ensure robust security and compliance, crucial for safeguarding sensitive data. It aids retail and manufacturing sectors in optimizing network performance and maintaining seamless connectivity, supporting their digital infrastructure needs.

Microsoft

Kentik provides real-time visibility into network infrastructure, focusing on monitoring, data visualization, and flow analysis to manage traffic patterns efficiently.

With robust analytics capabilities, Kentik offers insights into BGP peering status, aids in DDoS detection, and allows for detailed telemetry through its intuitive interface. The platform's SaaS nature simplifies operations by eliminating server maintenance concerns. Multi-vendor support and synthetic testing enhance network security and performance by simulating customer scenarios, while its API offers automation for querying and reporting tasks.

What are the key features of Kentik?

Real-Time Visibility: Monitors network infrastructure effectively.
Data Visualization: Offers powerful tools for viewing complex data.
Flow Analysis: Analyzes traffic flow for optimal management.
BGP Peering Insights: Provides in-depth peering status checks.
DDoS Alerting: Notifies about potential DDoS threats.
Data Explorer: Aids in understanding traffic patterns.
Synthetic Testing: Simulates scenarios to enhance security and performance.

What benefits can be found in user reviews?

Automation: Users value the flexibility of its API for automating tasks.
Ease of Use: SaaS model streamlines user engagement, eliminating server maintenance.
Flexibility: Report customization and query settings are highly appreciated.
Enhanced Observability: Telemetry and multi-vendor support increase oversight.

Industries implement Kentik for network monitoring, traffic management, and flow data analysis across both on-prem and cloud setups. It proves valuable for detecting DDoS events, managing peering relationships, and optimizing costs, besides managing CDN configurations and performing synthetic tests in diverse environments.

Sample Customers

Information Not Available

Pandora, Yelp, Neustar, Box, University of Washington, Zoom, Tata, and Cogent.

Azure Network Watcher vs. Kentik