Azure Network Watcher vs Kentik comparison

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Azure Network Watcher

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Executive SummaryUpdated on Oct 10, 2024

Kentik and Azure Network Watcher compete in network traffic analysis and cloud-native security. Kentik appears to have the upper hand with its superior data visualization and reporting capabilities.

Features: Kentik offers robust network traffic analysis, planning, and security features with comprehensive data visualization like NetFlow and real-time DDoS alarming. Users benefit from its data explorer and flexible reporting tools for creating detailed reports and automating workflows. Azure Network Watcher provides cloud-native security features such as application firewalls and traffic filtering, focusing on connection troubleshooting and VPN diagnostics.

Room for Improvement: Kentik could improve user security rights granularity and interface usability, while Azure Network Watcher could benefit from integrated open-source tools like Wireshark. There are also opportunities for Azure Network Watcher to become more actionable without third-party tools, and both platforms could enhance ease of setup and cost analysis capabilities.

Ease of Deployment and Customer Service: Kentik, available as an on-premises or private cloud solution, involves complex deployment compared to Azure Network Watcher's public cloud service. However, Kentik is praised for its responsive customer service with direct communication, whereas Azure Network Watcher’s support system lacks the same level of responsiveness.

Pricing and ROI: Kentik's pricing is based on devices and flow volume, offering variable costs with sector-specific discounts and providing operational efficiency through cost savings and improved insights despite a significant initial investment. Azure Network Watcher's pricing is perceived as reasonable or slightly expensive, suitable for enterprises. Both solutions challenge precise ROI quantification, but Kentik is often seen as offering better value through operational savings and enhanced visibility.

To learn more, read our detailed Azure Network Watcher vs. Kentik Report (Updated: April 2026).

Azure Network Watcher vs. Kentik

April 2026

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Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Network Watcher

Ranking in Network Monitoring Software

42nd

Average Rating

8.0

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Kentik

Ranking in Network Monitoring Software

22nd

Average Rating

9.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Distributed Denial-of-Service (DDoS) Protection (16th)

Mindshare comparison

As of May 2026, in the Network Monitoring Software category, the mindshare of Azure Network Watcher is 0.5%, up from 0.4% compared to the previous year. The mindshare of Kentik is 1.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Network Monitoring Software Mindshare Distribution
Product	Mindshare (%)
Kentik	1.9%
Azure Network Watcher	0.5%
Other	97.6%

Network Monitoring Software

Featured Reviews

Bijoyendra Roychowdhury

Program Manager at a consultancy with 10,001+ employees

Network monitoring provides comprehensive analytics while the interface requires further development

The quality of Azure Network Watcher is quite good in terms of the in-depth analysis you can create from these matrices. There are other monitoring tools such as New Relic, AppDynamics, and Dynatrace which provide very detailed network tracing. Cloud providers such as Azure or AWS do not have that kind of GUI-based capability at this point, but using PowerShell or Python, you can develop it yourself. From the GUI perspective, it still needs to evolve in terms of quality and standard, though overall, it is quite good for troubleshooting. Regarding areas for improvement, when comparing to other network tools beyond Azure Monitor or Azure Network Watcher, those tools can identify single failed packets. This level of granularity is not currently possible with cloud providers as they only go to a certain level rather than the granular level needed for deep troubleshooting, though they do provide hints with available matrices.

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Shubham-Saxena

Network Engineer III at Fortanix

Integrating synthetic tests and network monitoring enhances traffic pattern visualization

The Kentik support team is good. If you want me to rate them on a scale, I would give them eight. I had a call with the Kentik support team for fifteen minutes, so I'm going to give them eight for now. The reason for giving them an eight is that they are good and address our issues. They have monthly calls and discuss the product roadmap with us, including what is needed and what is not. However, when we are working on some real issues with Kentik, I sometimes feel there's a delay due to the busyness of their teams. We faced some outages and were not able to get the desired results from Kentik tools, so that took a little time to resolve.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This is a stable system providing stable performance."

"The solution is stable, there are no bugs or glitches and it doesn't crash or freeze, it's reliable."

"We use the solution to monitor network services. It helps to capture any network issues."

"What I like most about Azure Network Watcher is that it's focused more on the architecture. I also like that it has a packet capture feature that tells you how the packet travels and whether it's exiting Azure, etc."

"The solution is good for monitoring device behavior."

"The most valuable feature of Azure Network Watcher is the cloud-native application firewall, which is helpful for securing databases."

"This will help the company or the administrator, by helping them see how the traffic moves, to make sure that no entities are having any communication issues or different endpoints with task issues."

"The solution is stable."

More Azure Network Watcher pros

"In terms of the solution’s real-time visibility across our network infrastructure, I have not been able to find any other monitoring or netflow visualization tool that gives me the kind of information I get from Kentik. If I need to take a deep-dive into something that I see, it's really easy for me to do that. Whereas with most other things, I have to use five or six other tools to get that kind of data, with Kentik, I have it all in one place."

"I really love the Data Explorer. I use it all the time to go in and craft exactly what I need to see. I'm able to then take that story and explain it to the executives. I've done that a couple of times and it is helpful."

"Overall, the ease of use and the fact that it meets client expectations are major positives."

"Kentik excels in telemetry within data centers and works well in multi-vendor environments."

"Having the API access allows us to do a great deal of automation around a lot of our reporting and management tools."

"The most valuable features have been anything around traffic engineering: being able to determine the source or destination of a surge of traffic, whether it's DDoS-related, or a customer just happened to have a sudden uptick in traffic. Being able to tell where that's coming from or where it's going to enables us to do things based on that."

"Before using the solution, we had to do all these manual tasks, such as running all these queries manually, and building our tech cost-report used to be a two or two-and-a-half-week effort, and using Kentik, and the automation that it provides us, we've brought that down to a day or two, which is a massive time savings."

"We haven't seen anything else that comes even close to Kentik's real-time visibility across our network infrastructure, and we've demo'ed everything under the sun."

More Kentik pros

Cons

"It's not the most friendly or straightforward to set up. I don't see the value versus the way you have to set it up at first."

"Sometimes, you encounter a VPN tunnel, network, or routing issue, but finding out more about the blockage is challenging."

"I still use Wireshark and Azure Network Watcher to get the required data. My team captures the traffic from Azure Network Watcher, downloads it, then imports that traffic into Wireshark to get more details on the number of hits and replies, for example. If you can do that on Azure Network Watcher and have Wireshark built-in, that would make Azure Network Watcher better. If Azure Network Watcher has that functionality where you won't need a third-party tool to get what you need, that would be helpful. I'm also expecting more from Azure Network Watcher. It's more complex than knowing how the IP flows from its source to the destination. The tool also needs more open-source features, such as having some built-in Wireshark that improves monitoring for customers. Sometimes, you encounter a VPN tunnel, network, or routing issue, but finding out more about the blockage is challenging. Is it one hundred percent an Azure issue? Is it a peer issue? You don't get complete information from Azure Network Watcher, so you must use other tools and depend on your strategies to resolve a specific issue. If more features could be added in the next release of Azure Network Watcher, specifically ones you can find on open-source tools, then that would be a plus point for the tool."

"The solution could use some additional components of the network culture, not only VMs. I'd like to see some additional security features because what they currently have concentrates only on the network."

"Azure is good, however, the Fortinet GUI is more intuitive and I like it more than anything else."

"User experience could be improved."

"The initial setup and deployment could be improved to be simplified."

"There are some occasional downtimes, but these were based on Azure-specific issues."

More Azure Network Watcher cons

"Version 4 of the platform is good and going in the right direction."

"The only downside to Kentik, something that I don't like, is that it's great that it shows you where these anomalies lie, but it's not actionable."

"I would like to see more granular user and security rights."

"In recent months, I've noticed that while the industry is trending towards AI, Kentik has room for improvement in this area."

"There is room for improvement around the usability of the API. It's a hugely complex task to call it and you need a lot of backing to be able to do it. I should say, as someone who's not in networking, maybe it's easier for people who are in networking, but for me that one part is not very user-friendly."

"I consider the pricing model as an area for improvement."

"Sometimes it's difficult to order the dimensions correctly when trying to make Sankey flow diagrams."

"The only downside to Kentik, something that I don't like, is that it's great that it shows you where these anomalies lie, but it's not actionable. Kentik is valuable, don't get me wrong, but if it had an actionable piece to it..."

More Kentik cons

Pricing and Cost Advice

"Azure Network Watcher is a little bit expensive."

"The price of the solution is reasonable."

"Price-wise, I have no information on how much Azure Network Watcher costs."

"The pricing is good. It's not too expensive."

"We have an annual contract with Kentik that we renew each year for a set number of licenses. We also have some burstable licenses which we can spin up and spin down, and those are paid as they are used."

"The tool is cheaply priced."

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Construction Company

10%

Government

Comms Service Provider

Financial Services Firm

12%

Comms Service Provider

12%

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for Azure Network Watcher?

I do not have the exact setup cost information on hand, but it is available in the public Azure portal. You can access the calculator there to get detailed pricing information.

What needs improvement with Azure Network Watcher?

The main area for improvement is AI-based features. Currently, many intelligent tools are coming from third parties, and Azure Network Watcher needs to improve in this area. The focus should be on ...

What is your primary use case for Azure Network Watcher?

Azure Network Watcher is used for monitoring network traffic. It provides insight into egress and ingress traffic, which helps determine whether consumption can be controlled. Most Azure services c...

What is your experience regarding pricing and costs for Kentik?

I would say Kentik's pricing is not cheap. From my perspective as part of the technical team, I would not categorize it as expensive, but I know it is not cheap.

What needs improvement with Kentik?

There's always room for improvements and better relations when using any kind of product. We faced some issues with Kentik UI and alerting, which we asked them to fix, and they succeeded. They have...

What is your primary use case for Kentik?

We are using Kentik mostly for synthetic tests, and from one last year, network monitoring as well. We are using it for inter DC BGP tests and server monitoring as well.

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Product Reports

Download Azure Network Watcher product report

Azure Network Watcher

May 2026

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May 2026

Overview

Azure Network Watcher provides advanced network monitoring capabilities including packet capture, cloud-native firewall, and traffic diagnosis, aiding in VPN troubleshooting and security enforcement with enhanced visibility and alerting features.

Azure Network Watcher is essential for monitoring, diagnosing, and analyzing network traffic. It efficiently handles VPN connection issues and enhances network security by capturing and analyzing traffic to assess performance or latency problems. The tool facilitates traffic flow control, security rule verification, and bandwidth monitoring. Users benefit from its capabilities in diagnosing service connections, offering insights into network activity, and identifying potential threats, crucial for maintaining compliance and efficient network management.

What are the key features of Azure Network Watcher?

Packet Capture: Enables detailed network traffic inspection to troubleshoot issues.
Cloud-Native Application Firewall: Provides enhanced protection for applications running in the cloud.
Traffic Monitoring: Allows for real-time analysis and troubleshooting of network traffic.
NSG Flow Logs & AI-Based Monitoring: Enhances flow control and threat detection.
Alerting & Threshold Configuration: Offers customizable alerts via Azure Monitor for proactive management.

What benefits can users look for in reviews?

Improved Network Security: Helps in identifying and mitigating threats efficiently.
Enhanced Visibility: Provides clear insights into network operations and potential issues.
Compliance Support: Assists in maintaining regulatory compliance with thorough monitoring capabilities.
Effective Bandwidth Management: Facilitates control and optimization of network bandwidth.

In industries like finance and healthcare, Azure Network Watcher is implemented to ensure robust security and compliance, crucial for safeguarding sensitive data. It aids retail and manufacturing sectors in optimizing network performance and maintaining seamless connectivity, supporting their digital infrastructure needs.

Microsoft

Kentik provides real-time visibility into network infrastructure, focusing on monitoring, data visualization, and flow analysis to manage traffic patterns efficiently.

With robust analytics capabilities, Kentik offers insights into BGP peering status, aids in DDoS detection, and allows for detailed telemetry through its intuitive interface. The platform's SaaS nature simplifies operations by eliminating server maintenance concerns. Multi-vendor support and synthetic testing enhance network security and performance by simulating customer scenarios, while its API offers automation for querying and reporting tasks.

What are the key features of Kentik?

Real-Time Visibility: Monitors network infrastructure effectively.
Data Visualization: Offers powerful tools for viewing complex data.
Flow Analysis: Analyzes traffic flow for optimal management.
BGP Peering Insights: Provides in-depth peering status checks.
DDoS Alerting: Notifies about potential DDoS threats.
Data Explorer: Aids in understanding traffic patterns.
Synthetic Testing: Simulates scenarios to enhance security and performance.

What benefits can be found in user reviews?

Automation: Users value the flexibility of its API for automating tasks.
Ease of Use: SaaS model streamlines user engagement, eliminating server maintenance.
Flexibility: Report customization and query settings are highly appreciated.
Enhanced Observability: Telemetry and multi-vendor support increase oversight.

Industries implement Kentik for network monitoring, traffic management, and flow data analysis across both on-prem and cloud setups. It proves valuable for detecting DDoS events, managing peering relationships, and optimizing costs, besides managing CDN configurations and performing synthetic tests in diverse environments.

Sample Customers

Information Not Available

Pandora, Yelp, Neustar, Box, University of Washington, Zoom, Tata, and Cogent.