Azure Network Watcher vs Kentik comparison

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Azure Network Watcher

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Executive SummaryUpdated on Oct 10, 2024

Kentik and Azure Network Watcher compete in network traffic analysis and cloud-native security. Kentik appears to have the upper hand with its superior data visualization and reporting capabilities.

Features: Kentik offers robust network traffic analysis, planning, and security features with comprehensive data visualization like NetFlow and real-time DDoS alarming. Users benefit from its data explorer and flexible reporting tools for creating detailed reports and automating workflows. Azure Network Watcher provides cloud-native security features such as application firewalls and traffic filtering, focusing on connection troubleshooting and VPN diagnostics.

Room for Improvement: Kentik could improve user security rights granularity and interface usability, while Azure Network Watcher could benefit from integrated open-source tools like Wireshark. There are also opportunities for Azure Network Watcher to become more actionable without third-party tools, and both platforms could enhance ease of setup and cost analysis capabilities.

Ease of Deployment and Customer Service: Kentik, available as an on-premises or private cloud solution, involves complex deployment compared to Azure Network Watcher's public cloud service. However, Kentik is praised for its responsive customer service with direct communication, whereas Azure Network Watcher’s support system lacks the same level of responsiveness.

Pricing and ROI: Kentik's pricing is based on devices and flow volume, offering variable costs with sector-specific discounts and providing operational efficiency through cost savings and improved insights despite a significant initial investment. Azure Network Watcher's pricing is perceived as reasonable or slightly expensive, suitable for enterprises. Both solutions challenge precise ROI quantification, but Kentik is often seen as offering better value through operational savings and enhanced visibility.

To learn more, read our detailed Azure Network Watcher vs. Kentik Report (Updated: March 2026).

Azure Network Watcher vs. Kentik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Network Watcher

Ranking in Network Monitoring Software

42nd

Average Rating

8.0

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Kentik

Ranking in Network Monitoring Software

29th

Average Rating

9.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Distributed Denial-of-Service (DDoS) Protection (16th)

Mindshare comparison

As of March 2026, in the Network Monitoring Software category, the mindshare of Azure Network Watcher is 0.5%, up from 0.4% compared to the previous year. The mindshare of Kentik is 1.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Network Monitoring Software Mindshare Distribution
Product	Mindshare (%)
Kentik	1.8%
Azure Network Watcher	0.5%
Other	97.7%

Network Monitoring Software

Featured Reviews

Bijoyendra Roychowdhury

Program Manager at a consultancy with 10,001+ employees

Network monitoring provides comprehensive analytics while the interface requires further development

The quality of Azure Network Watcher is quite good in terms of the in-depth analysis you can create from these matrices. There are other monitoring tools such as New Relic, AppDynamics, and Dynatrace which provide very detailed network tracing. Cloud providers such as Azure or AWS do not have that kind of GUI-based capability at this point, but using PowerShell or Python, you can develop it yourself. From the GUI perspective, it still needs to evolve in terms of quality and standard, though overall, it is quite good for troubleshooting. Regarding areas for improvement, when comparing to other network tools beyond Azure Monitor or Azure Network Watcher, those tools can identify single failed packets. This level of granularity is not currently possible with cloud providers as they only go to a certain level rather than the granular level needed for deep troubleshooting, though they do provide hints with available matrices.

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reviewer2695314

BDM at a comms service provider with 11-50 employees

Network monitoring is improved through multi-vendor integration and effective observability

In recent months, I've noticed that while the industry is trending towards AI, Kentik has room for improvement in this area. Specifically, more work is required to integrate AI for troubleshooting, simplifying root cause analysis, and providing suggested solutions for network issues. Although Kentik has a market presence, it lags behind Selector AI, which is a leader in integrating AI to support network operations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is good for monitoring device behavior."

"The most valuable feature of Azure Network Watcher is the cloud-native application firewall. It is helpful for securing databases."

"What I like most about Azure Network Watcher is that it's focused more on the architecture. I also like that it has a packet capture feature that tells you how the packet travels and whether it's exiting Azure, etc."

"It provides good visibility."

"The stability is very good. I rate it a ten out of ten."

"I like the visibility."

"Azure Network Watcher provides valuable features based on your specific requirements and use cases, helping you monitor network bandwidth, throughput, data flow consumption, and control costs by giving insight into egress and ingress traffic, total input and output operations, bandwidth, and threats through IP identification."

"We use the solution to monitor network services. It helps to capture any network issues."

More Azure Network Watcher pros

"The most valuable features have been anything around traffic engineering: being able to determine the source or destination of a surge of traffic, whether it's DDoS-related, or a customer just happened to have a sudden uptick in traffic. Being able to tell where that's coming from or where it's going to enables us to do things based on that."

"We're also using Kentik to ingest metrics. It's a useful feature, and its response time, whenever we're pulling back the data, is higher than our on-prem solution."

"The most valuable feature is being able to pull traffic patterns; to and from destinations. We're able to understand where our traffic is going, our top talkers from an AS set, as well as where our traffic's coming from."

"The drill-down into detailed views of network activity helps to quickly pinpoint locations and causes. All the information is there."

"The most important feature is cybersecurity."

"I really love the Data Explorer. I use it all the time to go in and craft exactly what I need to see. I'm able to then take that story and explain it to the executives. I've done that a couple of times and it is helpful."

"Overall, the ease of use and the fact that it meets client expectations are major positives."

"I am able to do a lot of work on the visualization end to create different visualizations and different ways to get information out of it."

More Kentik pros

Cons

"I would like to see in the future if we can troubleshoot as a firewall because it is equipment as a network player and some diagnostics."

"Technical support from Microsoft needs significant improvement compared to other product vendors."

"The initial setup and initial learning curve could be improved to be easier."

"I still use Wireshark and Azure Network Watcher to get the required data. My team captures the traffic from Azure Network Watcher, downloads it, then imports that traffic into Wireshark to get more details on the number of hits and replies, for example. If you can do that on Azure Network Watcher and have Wireshark built-in, that would make Azure Network Watcher better. If Azure Network Watcher has that functionality where you won't need a third-party tool to get what you need, that would be helpful. I'm also expecting more from Azure Network Watcher. It's more complex than knowing how the IP flows from its source to the destination. The tool also needs more open-source features, such as having some built-in Wireshark that improves monitoring for customers. Sometimes, you encounter a VPN tunnel, network, or routing issue, but finding out more about the blockage is challenging. Is it one hundred percent an Azure issue? Is it a peer issue? You don't get complete information from Azure Network Watcher, so you must use other tools and depend on your strategies to resolve a specific issue. If more features could be added in the next release of Azure Network Watcher, specifically ones you can find on open-source tools, then that would be a plus point for the tool."

"User experience could be improved."

"There are some occasional downtimes, but these were based on Azure-specific issues."

"The solution could improve by limiting the need to clarify the logs. When the clarification is minimized, it is better for everyone involved."

"Lacks sufficient security features."

More Azure Network Watcher cons

"I consider the pricing model as an area for improvement."

"We had faced some issues during an outage and were not able to get the desired results from Kentik tools. It took time to resolve these issues, which is why I give them eight points."

"In recent months, I've noticed that while the industry is trending towards AI, Kentik has room for improvement in this area."

"I believe they're already working on this, but I would love for them to create better integrations from network flow data to application performance — tracing — so that we could overlay that data more readily. With more companies going hybrid, flow logs and flow data, whether it be VPC or on-prem, matched with application performance and trace data, is pretty important."

"I would like to see them explore the area of cost analysis."

"We asked for a way, regarding the potential networks that exist, to hook Kentik up with external tools like peering DBs to correlate things together and see what we can do... This is all in the [next] beta now."

"There is room for improvement around the usability of the API. It's a hugely complex task to call it and you need a lot of backing to be able to do it. I should say, as someone who's not in networking, maybe it's easier for people who are in networking, but for me that one part is not very user-friendly."

"They're moving more in a direction where they are saying, "Hey, here's information that you may be interested in or may a need," before the question has to explicitly be asked. Continuing to move in that direction would be a good thing."

More Kentik cons

Pricing and Cost Advice

"Azure Network Watcher is a little bit expensive."

"The price of the solution is reasonable."

"Price-wise, I have no information on how much Azure Network Watcher costs."

"The pricing is good. It's not too expensive."

"The tool is cheaply priced."

"We have an annual contract with Kentik that we renew each year for a set number of licenses. We also have some burstable licenses which we can spin up and spin down, and those are paid as they are used."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Government

University

Comms Service Provider

Financial Services Firm

12%

Comms Service Provider

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for Azure Network Watcher?

I do not have the exact setup cost information on hand, but it is available in the public Azure portal. You can access the calculator there to get detailed pricing information.

What needs improvement with Azure Network Watcher?

The main area for improvement is AI-based features. Currently, many intelligent tools are coming from third parties, and Azure Network Watcher needs to improve in this area. The focus should be on ...

What is your primary use case for Azure Network Watcher?

Azure Network Watcher is used for monitoring network traffic. It provides insight into egress and ingress traffic, which helps determine whether consumption can be controlled. Most Azure services c...

What is your experience regarding pricing and costs for Kentik?

I would say Kentik's pricing is not cheap. From my perspective as part of the technical team, I would not categorize it as expensive, but I know it is not cheap.

What needs improvement with Kentik?

There's always room for improvements and better relations when using any kind of product. We faced some issues with Kentik UI and alerting, which we asked them to fix, and they succeeded. They have...

What is your primary use case for Kentik?

We are using Kentik mostly for synthetic tests, and from one last year, network monitoring as well. We are using it for inter DC BGP tests and server monitoring as well.

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Product Reports

Azure Network Watcher

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Overview

Azure Network Watcher is a comprehensive network monitoring and diagnostic service offered by Microsoft Azure. It provides a range of tools and capabilities to help users monitor, diagnose, and gain insights into their Azure network infrastructure. With Network Watcher, users can capture and analyze network traffic, monitor network performance, troubleshoot connectivity issues, and gain visibility into network topology. It also offers features like packet capture, flow logs, connection monitoring, and VPN diagnostics to ensure the smooth operation of Azure networks. Network Watcher enables users to proactively identify and resolve network issues, optimize network performance, and enhance the overall reliability and security of their Azure network environment.

Microsoft

Kentik's AIOps Network Traffic Intelligence platform unifies network operations, performance, security, and business intelligence.

With a purpose-built big data engine delivered as public or private SaaS, Kentik captures a high-resolution view of actual network traffic data and enriches it with critical application and business data, so every network event or analysis can be tied to revenue & costs, customer & user experience, performance & risk.

Sample Customers

Information Not Available

Pandora, Yelp, Neustar, Box, University of Washington, Zoom, Tata, and Cogent.

Azure Network Watcher vs. Kentik