Azure Web Application Firewall vs F5 Distributed Cloud Services comparison

Microsoft and F5 are both solutions in the Web Application Firewall (WAF) category. Microsoft is ranked #13 with an average rating of 8.6, while F5 is ranked #16 with an average rating of 8.8. Microsoft holds a 1.8% mindshare in WAF, compared to F5’s 2.0% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 100% of F5 users who would recommend it.

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Executive Summary

We performed a comparison between Azure Web Application Firewall and F5 Distributed Cloud Services based on real PeerSpot user reviews.

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Azure Web Application Firewall vs. F5 Distributed Cloud Services Report (Updated: June 2026).

Buyer's Guide

Azure Web Application Firewall vs. F5 Distributed Cloud Services

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Mindshare comparison

As of August 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 3.8%, down from 5.8% compared to the previous year. The mindshare of Azure Web Application Firewall is 1.8%, down from 3.2% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 2.0%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Application Firewall (WAF) Mindshare Distribution
Product	Mindshare (%)
Cloudflare Web Application Firewall	3.8%
Azure Web Application Firewall	1.8%
F5 Distributed Cloud Services	2.0%
Other	92.4%

Web Application Firewall (WAF)

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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Kevin Rua Jefwa

Global IT Solutions Specialist at RELIEF INTERNATIONAL INC

Offers robust analytics and seamless cloud integration with minor room for user interface improvement

The Microsoft support and the analytics are what I appreciate about Azure Web Application Firewall. It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot. It helps when looking for threats. It reduces issues significantly because the filtering capabilities are high. Given that it's a cloud solution, we have very minimal downtime, especially because we have Microsoft support. On a scale of one to 10, I would give it an eight.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is configurable via API."

"It protects web applications efficiently."

"Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."

"The setup process is very simple for me."

"In general, it's a very good product: the solution is very stable, the performance is great, the product offers very good scalability, the pricing is very reasonable, the installation is very straightforward and quite simple, and technical support has a very fast response time and is helpful."

"Cloudflare is cheaper compared to Azure WAF, which I have considered before."

"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."

"For us, the key feature of Cloudflare is DDoS protection and IP hiding, especially since we are a crypto company."

More Cloudflare Web Application Firewall pros

"We have found the most valuable features to be the web application, minimal skills required for management, control through policies, and automation."

"Configuration is much easier than using different platforms."

"The functions of Azure Web Application Firewall that I found most valuable include its cost-effectiveness, and unlike other WAF products I have worked with such as Barracuda, we have flexibility to create rules."

"The integration it has with GitHub is great."

"The most valuable feature is that it allows us to publish our applications behind the firewall."

"The best features of Azure Web Application Firewall are that it provides security and protection from poorly designed web applications."

"It's a good option if you want a solution that's ready to go and easy for your team to learn. It's cloud-based, so you don't need to buy or maintain any hardware infrastructure."

"The Microsoft support and the analytics are what I appreciate about Azure Web Application Firewall; it integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot."

More Azure Web Application Firewall pros

"I appreciate the UI of F5 Distributed Cloud Services and the backend cost, alongside the actual value proposition that they provide with the load balancer, which is excellent."

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

"Elastic environments are the most valuable features because I can pull these apps and migrate the on-premises environment to the Distributed Cloud environment, and this capability is very strong and the security regarding the apps is really very powerful."

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"Technical support from F5 is good compared to Cisco and HP."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

Cons

"The rate limiting functionality could be enhanced, as we find it somewhat limited."

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."

"The reporting could be improved if it were more granular."

"WAF doesn't directly affect bandwidth costs. It saves costs on protection. However, with the correct setup, it's difficult to determine if it saves costs overall due to the fixed enterprise plan fee."

"Cloudflare should update the version of the ModSecurity core rule set that they run on."

"They have some limitations with third-party integrations."

"The learning curve was steep initially."

"If they add logs history within the Cloudflare offering, that would be a great benefit."

More Cloudflare Web Application Firewall cons

"I think deployment should be simplified so that a non-techie can handle it."

"I encountered difficulties with certificates for a Linux server when implementing protection. I had to create the entire chain, as I couldn't simply upload the certificate and the chain."

"The documentation needs to be improved."

"I would say that Azure's customer service is not that good...I am not very happy with the support offered."

"The support for proxy forwarding could improve."

"The knowledge base could be improved."

"There is a need to be able to configure the solution more."

"Upgrading the platform regularly is necessary for security, however, frequent updates every six months or year from Azure can be a maintenance overhead."

More Azure Web Application Firewall cons

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"For small players, it is completely not worth it."

"The worst experience is that with so many solutions available, it is very complicated to know all of the solution modules, and the offers from F5 Distributed Cloud Services are vast."

"One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced."

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

Pricing and Cost Advice

"Cloudflare Web Application Firewall is more affordable than other solutions."

"The annual licensing fee is $10,000 USD."

"It is not too pricey."

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"The solution is expensive."

"The solution's pricing option needs to be more transparent for enterprise clients."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

More Cloudflare Web Application Firewall pricing and cost advice

"We have an enterprise agreement with Microsoft and the pricing is good."

"The price is reasonable. It is approximately $2,000 US per month."

"The price of the solution depends on your architecture and how you manage it. You can control the cost in Azure quite well. The costs do not directly correlate to expenses in the features we are using."

"Azure WAF has price advantages over other WAF solutions. The pricing model is flexible because you pay on a scale based on the level of protection you need."

"The price is for this solution is fair and there is a license needed."

"I give the pricing a nine out of ten."

Information not available

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Top Industries

By visitors reading reviews

Construction Company

17%

Comms Service Provider

Financial Services Firm

Outsourcing Company

Manufacturing Company

11%

Financial Services Firm

10%

Computer Software Company

Outsourcing Company

Construction Company

11%

Financial Services Firm

10%

Computer Software Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	6
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	5

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

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What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

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What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

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What is your experience regarding pricing and costs for Azure Web Application Firewall?

I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being...

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What needs improvement with Azure Web Application Firewall?

The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use coul...

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What is your primary use case for Azure Web Application Firewall?

Because we mostly operate in the cloud and because we're a Microsoft environment, it was the best option in the scena...

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What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

F5 Distributed Cloud Services is affordable. I think it is very affordable. I do not think it is expensive.

See all answers

What needs improvement with F5 Distributed Cloud Services?

One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced.Specifically, ...

See all answers

What is your primary use case for F5 Distributed Cloud Services?

My main use case for F5 Distributed Cloud Services is WAF protection.I am using F5 Distributed Cloud Services primari...

See all answers

Comparisons

Check Point WAF (formerly CloudGuard WAF) vs Cloudflare Web Application Firewall

Compared 6% of the time

Fortinet FortiWeb vs Cloudflare Web Application Firewall

Compared 6% of the time

Imperva Application Security Platform vs Cloudflare Web Application Firewall

Compared 6% of the time

Radware Cloud WAF Service vs Cloudflare Web Application Firewall

Compared 5% of the time

Fortinet FortiAppSec Cloud vs Cloudflare Web Application Firewall

Compared 4% of the time

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AWS WAF vs Azure Web Application Firewall

Compared 9% of the time

Fortinet FortiWeb vs Azure Web Application Firewall

Compared 9% of the time

Azure Front Door vs Azure Web Application Firewall

Compared 8% of the time

Akamai App and API Protector vs Azure Web Application Firewall

Compared 5% of the time

Azure Firewall vs Azure Web Application Firewall

Compared 4% of the time

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Azure Front Door vs F5 Distributed Cloud Services

Compared 12% of the time

Akamai vs F5 Distributed Cloud Services

Compared 9% of the time

Cloudflare vs F5 Distributed Cloud Services

Compared 7% of the time

Imperva Application Security Platform vs F5 Distributed Cloud Services

Compared 7% of the time

Radware Cloud WAF Service vs F5 Distributed Cloud Services

Compared 6% of the time

More F5 Distributed Cloud Services Competitors

Product Reports

Buyer's Guide

Cloudflare Web Application Firewall

August 2026

Cloudflare Web Application Firewall report

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Buyer's Guide

Azure Web Application Firewall

August 2026

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Buyer's Guide

F5 Distributed Cloud Services

August 2026

Download F5 Distributed Cloud Services product report

Also Known As

Cloudflare WAF

No data available

Overview

Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.

Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.

What are the key features of Cloudflare Web Application Firewall?

DDoS Protection: Shields applications from denial-of-service attacks
Load Balancing: Ensures efficient traffic distribution
DNS Integration: Enhances domain name system security
Rate Limiting: Controls traffic flow and reduces abuse
Extensive Rule Sets: Offers customizable security rules

What benefits and ROI can users find in reviews?

Scalability: Easily adapts to growing business needs
Pricing: Offers reasonable pricing structure
Caching: Improves application performance and speed
Configurable Security: Provides customizable defense settings
Efficient Management: Simplifies security and application control

Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.

Cloudflare

Azure Web Application Firewall provides strong protection, easy setup, and smooth integration with Microsoft services. It excels in request filtering, custom rule creation, and protection against OWASP Top 10 attacks, ensuring scalable and reliable performance for businesses.

Azure Web Application Firewall offers flexible, affordable, and efficient protection against critical security threats like DDoS and SQL injection, with seamless integration with Azure tools, analytics, and AI capabilities. Users appreciate its ability to handle web requests through role-based access, automation features, and custom policies, especially valuable in cloud environments and ecommerce. Despite the need to improve reporting, management, proxy forwarding, and documentation, it remains a reliable choice for securing front-facing applications.

What are the most important features of Azure Web Application Firewall?

Request Filtering: Blocks undesirable web traffic.
Custom Rule Creation: Enables granular control.
OWASP Protection: Shields against top 10 security vulnerabilities.
Seamless Azure Integration: Enhances security management.

What benefits and ROI should users look for in Azure Web Application Firewall reviews?

Scalability: Supports business growth.
Affordability: Cost-effective for businesses.
Reduced Deployment Time: Quick and efficient setup.
Enhanced Security: Protects against various threats.

Azure Web Application Firewall is widely used in ecommerce for securing transactions against cyber threats like phishing and SQL injection. It also supports reverse proxy setups, provides detailed log analytics, and offers layer 7 protection, making it suitable for businesses needing robust security for both front-facing and branch connectivity applications.

Microsoft

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

Information Not Available

Buyer's Guide

Azure Web Application Firewall vs. F5 Distributed Cloud Services

June 2026

Free Report: Azure Web Application Firewall vs. F5 Distributed Cloud Services

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