Azure Web Application Firewall vs F5 Distributed Cloud Services comparison

Azure Web Application Firewall vs. F5 Distributed Cloud Services

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. The mindshare of Azure Web Application Firewall is 2.8%, down from 4.3% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Application Firewall (WAF) Mindshare Distribution
Product	Mindshare (%)
Cloudflare Web Application Firewall	5.4%
Azure Web Application Firewall	2.8%
F5 Distributed Cloud Services	1.8%
Other	90.0%

Web Application Firewall (WAF)

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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Kevin Rua Jefwa

Global IT Solutions Specialist at RELIEF INTERNATIONAL INC

Offers robust analytics and seamless cloud integration with minor room for user interface improvement

The Microsoft support and the analytics are what I appreciate about Azure Web Application Firewall. It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot. It helps when looking for threats. It reduces issues significantly because the filtering capabilities are high. Given that it's a cloud solution, we have very minimal downtime, especially because we have Microsoft support. On a scale of one to 10, I would give it an eight.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product has a valuable security control functionality."

"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."

"The integration of Cloudflare with Cloud Suite is its most valuable feature."

"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."

"Caching is the most valuable feature of Cloudflare Web Application Firewall."

"The product has improved our security posture by blocking bad actors."

"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."

"Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."

More Cloudflare Web Application Firewall pros

"It has been a stable product in my experience."

"We have found the most valuable features to be the web application, minimal skills required for management, control through policies, and automation."

"Azure WAF is extremely stable."

"It's quite a stable product and works well with Microsoft products."

"The integration it has with GitHub is great."

"I can only strongly recommend using the Azure Web Application Firewall."

"The functions of Azure Web Application Firewall that I found most valuable include its cost-effectiveness, and unlike other WAF products I have worked with such as Barracuda, we have flexibility to create rules."

"It is almost impossible to access these assets from outside, requiring a very skilled attacker to obtain asset tokens of a customer using Azure."

More Azure Web Application Firewall pros

"Technical support from F5 is good compared to Cisco and HP."

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

Cons

"The blocked logs are difficult to read at times."

"Cloudflare Web Application Firewall should include port forwarding features."

"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."

"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."

"They have some limitations with third-party integrations."

"The solution's learning curve can still be further reduced"

"The product can improve by having more multitenancy capability, which is currently not available."

"We don't even use Cloudflare Bot Management because it's too expensive; you need to pay per request, and it's much cheaper to get one or two additional machines."

More Cloudflare Web Application Firewall cons

"There is a need to be able to configure the solution more."

"The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced."

"In Brazil, we have some problems with the phone service that affect our connection with the cloud. However, it isn't common."

"The knowledge base could be improved."

"I would say that Azure's customer service is not that good...I am not very happy with the support offered."

"The management can be improved."

"We would like to see additional site services using AI to provide information about blocking requests and offer analytics on the origin of calls."

"Some Azure applications, like the web application firewall, require a certain level of SKU for hosting setup. The basic setup does not allow me to use the web application firewall and other additional services."

More Azure Web Application Firewall cons

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

"The main issue is integration with other parts or products of F5, like on-premise WAF."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"For small players, it is completely not worth it."

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

Pricing and Cost Advice

"The solution's pricing option needs to be more transparent for enterprise clients."

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"The solution is expensive."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

"It is not too pricey."

"We pay $210 per month for CloudFlare WAF."

"The annual licensing fee is $10,000 USD."

More Cloudflare Web Application Firewall pricing and cost advice

"The price is for this solution is fair and there is a license needed."

"The price of the solution depends on your architecture and how you manage it. You can control the cost in Azure quite well. The costs do not directly correlate to expenses in the features we are using."

"Azure WAF has price advantages over other WAF solutions. The pricing model is flexible because you pay on a scale based on the level of protection you need."

"The price is reasonable. It is approximately $2,000 US per month."

"I give the pricing a nine out of ten."

"We have an enterprise agreement with Microsoft and the pricing is good."

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Manufacturing Company

Financial Services Firm

Comms Service Provider

Manufacturing Company

12%

Financial Services Firm

11%

Computer Software Company

Government

Financial Services Firm

12%

Computer Software Company

10%

Insurance Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	6
Large Enterprise	12

No data available

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

What is your experience regarding pricing and costs for Azure Web Application Firewall?

I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being...

What needs improvement with Azure Web Application Firewall?

The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use coul...

What is your primary use case for Azure Web Application Firewall?

Because we mostly operate in the cloud and because we're a Microsoft environment, it was the best option in the scena...

What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

I am not involved in sales, so I do not deal with the pricing aspect directly. I give the cost of the solution a four...

What needs improvement with F5 Distributed Cloud Services?

Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact obser...

What is your primary use case for F5 Distributed Cloud Services?

F5 Distributed Cloud Services is being used for web application firewall along with API security, bot protection, and...

Fortinet FortiWeb vs Cloudflare Web Application Firewall

Comparisons

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F5 Advanced WAF vs Cloudflare Web Application Firewall

Compared 5% of the time

AWS WAF vs Cloudflare Web Application Firewall

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Fortinet FortiWeb vs Azure Web Application Firewall

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Akamai App and API Protector vs Azure Web Application Firewall

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F5 Advanced WAF vs Azure Web Application Firewall

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Cloudflare vs F5 Distributed Cloud Services

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Product Reports

Cloudflare Web Application Firewall

Download Cloudflare Web Application Firewall product report

Cloudflare Web Application Firewall report

Azure Web Application Firewall

Download Azure Web Application Firewall product report

CDN

Download F5 Distributed Cloud Services product report

Also Known As

Cloudflare WAF

No data available

Overview

Cloudflare Web Application Firewall's intuitive dashboard enables users to build powerful rules through easy clicks and also provides Terraform integration. Every request to the WAF is inspected against the rule engine and the threat intelligence curated from protecting over 27 Million websites. Suspicious requests can be blocked, challenged or logged as per the needs of the user while legitimate requests are routed to the destination, agnostic of whether it lives on-premise or in the cloud. Analytics and Cloudflare Logs enable visibility into actionable metrics for the user.

Cloudflare

Azure Web Application Firewall (WAF) provides centralized protection of your web applications from common exploits and vulnerabilities. Web applications are increasingly targeted by malicious attacks that exploit commonly known vulnerabilities. SQL injection and cross-site scripting are among the most common attacks.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

Information Not Available

Azure Web Application Firewall vs. F5 Distributed Cloud Services