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BigID Next vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigID Next
Ranking in Data Governance
4th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Loss Prevention (DLP) (8th), Data Privacy Management Software (1st), Data Security Posture Management (DSPM) (4th), AI Data Analysis (3rd)
Microsoft Purview Data Life...
Ranking in Data Governance
24th
Average Rating
8.2
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Email Archiving (8th), Document Management Software (4th), Microsoft Security Suite (29th)
 

Mindshare comparison

As of May 2026, in the Data Governance category, the mindshare of BigID Next is 4.9%, down from 7.4% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.3%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
BigID Next4.9%
Microsoft Purview Data Lifecycle Management1.3%
Other93.8%
Data Governance
 

Featured Reviews

Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
RK
Cloud Security & Governance at a financial services firm with 10,001+ employees
A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"BigID integrates well with our other products."
"Data classification is highly effective due to its automatic capabilities."
"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."
"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"Although I was serving the client rather than my own organization, BigID has made scans faster and more efficient, and the DSR results are much more accurate."
"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."
"BigID has one of the best technical support teams."
"The features that I have found most valuable are the user experience, the credentialing, and that BigID is user friendly. Additionally, you can deploy to several other Microsoft platforms and you can use it for other things, like a bigger element or a report."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"The UI is the most valuable feature."
 

Cons

"The challenge we encountered was with data connection across multiple databases. We struggled with configuring the data connection successfully. However, with the assistance of dynamic teams, we resolved this issue."
"One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur."
"One area where BigID can be improved is the UI, which has a lot of bugs."
"BigID is expensive. I prefer McAfee."
"BigID's user interface was problematic as it was not very user-friendly, though I believe it improved over time."
"In terms of what could be improved, when you're looking in a BigID file, you cannot really get the whole file. You have to export it to download it to another platform that allows you to completely view it, or run a program."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management. The privacy tools have not been widely used, and they have not invested much in privacy code privacy tools."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
 

Pricing and Cost Advice

"The solution is expensive."
"The product is expensive, but so are all competitor tools"
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"I think that BigID's pricing is very reasonable."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
8%
Insurance Company
8%
Comms Service Provider
6%
Computer Software Company
12%
Government
12%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
No data available
 

Questions from the Community

What needs improvement with BigID?
One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur. I think the BigID team is aware of this and works on resolving iss...
What is your primary use case for BigID?
BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data within those systems, and identify sensitive information across various structur...
What advice do you have for others considering BigID?
I have covered information regarding data scanning, data classification, and the DSAR module, as these are the parts I have worked on, apart from developing custom connectors for a few data sources...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the o...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
My main use case for Microsoft Purview Data Lifecycle Management is identifying the core capabilities across Microsoft 365 workloads such as Exchange, SharePoint, OneDrive, Teams, and Viva Engage. ...
 

Also Known As

No data available
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: April 2026.
896,510 professionals have used our research since 2012.