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BigID vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.2
BigID offers high ROI through excellent API integration and comprehensive data management, ensuring compliance with strict privacy regulations.
Sentiment score
7.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
It is one of the best tools in the market.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
The cost of data loss and your data going to a competitor is potentially massive.
 

Customer Service

Sentiment score
8.0
BigID's technical support is responsive and well-rated, offering prompt assistance and effective issue resolution, despite occasional delays.
Sentiment score
4.4
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
BigID has one of the best technical support teams.
Professional service provides early and efficient support.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
 

Scalability Issues

Sentiment score
7.0
BigID is scalable and adaptable but requires additional tools for data presentation; experiences vary among users.
Sentiment score
7.4
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
 

Stability Issues

Sentiment score
7.5
BigID is reliable with effective training, though issues exist with visibility and tagging; expected to improve over time.
Sentiment score
7.4
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
Once implemented, I haven't had issues with its consistency.
The product is stable, and whatever it does, it does better than any other thing.
The solution is stable overall.
 

Room For Improvement

BigID users seek enhanced data governance, security features, classifiers, automation, and interface improvements, with better consent management and large export handling.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
 

Setup Cost

BigID offers modular pricing based on capacity, valued for advanced features in data-intensive sectors like healthcare and technology.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
The pricing is competitive in the market, however, I need to ask for the right price.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Our focus is on helping customers maximize their software investment.
 

Valuable Features

BigID provides user-friendly data discovery, classification, and governance with advanced AI tools, enhancing security and compliance across data sources.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
One of the best features of BigID is its strength in data discovery and governance.
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

BigID
Ranking in Data Governance
6th
Ranking in Data Privacy Management Software
3rd
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
12
Ranking in other categories
Data Security Posture Management (DSPM) (3rd)
Microsoft Purview Informati...
Ranking in Data Governance
5th
Ranking in Data Privacy Management Software
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
14
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of July 2025, in the Data Governance category, the mindshare of BigID is 7.7%, up from 6.6% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.6%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Ankita Sabale - PeerSpot reviewer
Predefined classifiers in place support sensitive data scanning effectively
BigID does not currently support Kerberos authentication for DataStax. On the user interface, analyzing true and false positives can be challenging, as I can only view 2,000 characters at a time. When tagging scan results, all objects get tagged without the option to untag specific ones. This requires reverting changes through MongoDB, which can result in data loss.
Abhi T - PeerSpot reviewer
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Computer Software Company
10%
Insurance Company
8%
Manufacturing Company
6%
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
BigID does not currently support Kerberos authentication for DataStax. On the user interface, analyzing true and false positives can be challenging, as I can only view 2,000 characters at a time. W...
What is your primary use case for BigID?
BigID is part of our data governance project. We onboard data sources in our environment and scan for specific sensitive data sets, such as SSN numbers, passport numbers, and medical information, w...
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
 

Also Known As

No data available
Microsoft Information Protection
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID vs. Microsoft Purview Information Protection and other solutions. Updated: May 2025.
860,592 professionals have used our research since 2012.