CARTO vs Tableau Enterprise comparison

Why PeerSpot?

The compared CARTO and Salesforce solutions aren't in the same category. CARTO is ranked #1 in LIP , with an average rating of 8.6, and holds a 6.4% mindshare in the category. Salesforce is ranked #2 in BIT , with an average rating of 7.9, and holds a 6.5% mindshare. Additionally, 100% of CARTO users are willing to recommend the solution, compared to 90% of Salesforce users who would recommend it.

CARTO

Read 12 CARTO reviews

854 Views
598 Comparison Views

100% willing to recommend

Tableau Enterprise

Read 309 Tableau Enterprise reviews

42,435 Views
23,764 Comparison Views

90% willing to recommend

CARTO

Tableau Enterprise

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

CARTO

Average Rating

8.6

Number of Reviews

Ranking in other categories

Location Intelligence Platforms (1st)

Tableau Enterprise

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

309

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. CARTO is designed for Location Intelligence Platforms and holds a mindshare of 6.4%, down 18.2% compared to last year.
Tableau Enterprise, on the other hand, focuses on BI (Business Intelligence) Tools, holds 6.5% mindshare, down 9.1% since last year.

Location Intelligence Platforms Mindshare Distribution
Product	Mindshare (%)
CARTO	6.4%
Placer.ai	11.5%
Foursquare Spatial Studio	7.1%
Other	75.0%

Location Intelligence Platforms

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Tableau Enterprise	6.5%
Microsoft Power BI	7.6%
SAP Business Data Cloud	3.4%
Other	82.5%

BI (Business Intelligence) Tools

Featured Reviews

BhaumikPatel

CRM Based at a healthcare company with 5,001-10,000 employees

Accurate 3D heart mapping has reduced radiation and enables safer ablation procedures

At the moment, CARTO is performing really well, but in certain points such as AF ablation, they can improve the ablation point for scar VT base to reduce the time. The technology is absolutely fine. From a support point of view, the company can improve because at the moment, there are few technicians around the world who can assist the doctor in terms of the physiologist. They can provide more training and train more people to use CARTO, in terms of doctors and physiologists. There is a need for improvement. No one is perfect. They are nearly perfect but not 100%. There are still some things they have to improve in terms of the catheter. If they work on the catheter, they can reduce the time of special VT ablation, scar VT, and AF ablation.

Read full review

Swetha Dhanasekar

Senior GenAI Engineer at a tech vendor with 10,001+ employees

Centralized dashboards have transformed workforce trend analysis and speed up decisions

Tableau Enterprise helps us to consolidate the data and visualize daily and weekly trends in a clear and centralized dashboard, offering powerful features such as interactive dashboards, real-time data refreshing, advanced visual analytics, role-based access control, secure data, and seamless interaction with multiple data sources and automated reports. This will help us to analyze trends and collaborate across teams and scale analytics across the organization. These features help my team specifically by centralizing all employees' data in one place. This helps us reduce manual tracking and gives us real-time visibility into work from home versus office trends. The interactive dashboards allow quick decision-making, and the automated refresh time saves us a lot, while role-based access ensures data is shared securely with the right stakeholders. Tableau Enterprise has had a strong positive impact on our organization by improving data visibility, speeding up decision-making, and managing reports efficiently. The team can now access and track trends more effectively, and collaboration has improved using interactive dashboards. Overall, it has enhanced effectiveness and fostered a data-driven culture across the organization. The specific outcomes showing this positive impact include speeding up decision-making, which is the biggest impact because it saves us more time. Reporting time actually reduces sequentially since the dashboards refresh automatically. Data security is stronger, and data accuracy has improved, thanks to a centralized data source. Decision-making is also much faster since leaders can view real-time impacts instead of waiting for manual entry.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Evidence-based, CARTO ablations are much better at the moment and have more evidence-based backup in terms of treatment."

"We know CARTO is the best, so that is why we chose CARTO."

"Working with the CARTO team has made a positive impact because they are helpful with setting the room up and tearing it down, and they are always really personable and down to earth."

"CARTO is a system that is really nice to use and very accurate with very high density, providing everything needed inside the procedure."

"CARTO has positively impacted my organization by making it easier to conduct data analysis for many use cases."

"CARTO is really useful, and I appreciate the detailed example shared."

"CARTO offers a very specific and reliable mapping system, which is the advantage it has over other companies."

"From the organization perspective for whom we were doing this project, CARTO saved them a lot of hassle and tons of money because the information we provided based on maybe a twenty to thirty day research using the software would have required at least six to eight months of the same amount of research."

More CARTO pros

"We were able to expose data and relationships that we otherwise couldn't do in our enterprise system silos and, from that perspective, we were incredibly successful in really driving performance."

"We are much more nimble in our ability to provide tactical data and deploy scalable enterprise dashboards and visualizations to staff within the organization."

"When compared with Power BI, Tableau is much easier."

"It has helped us tremendously with our everyday reporting and things like that."

"Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools."

"Self-service: Its ease of use means Tableau can be operated by business users."

"It is easy to use, and it can handle a large amount of data."

"The most valuable feature of this product is its visualizations."

More Tableau Enterprise pros

Cons

"The PIU that CARTO depends on is frequently complained about by doctors because it is really easy to have a false alarm or sometimes it just stops working, and everything in the map becomes frozen."

"My experience with pricing, setup cost, and licensing is that it is CARTO's biggest problem."

"One major aspect we found as a hindrance was the pricing; it felt too expensive for us."

"I chose eight out of ten for CARTO because it would make it a ten for me if the treatment duration can compete with the time duration of PFA."

"CARTO today has few features that depend on artificial intelligence, and the features that are said to be artificial intelligence do not seem to me to be so, as there is still a lot to improve regarding the offering of artificial intelligence."

"As a new user, I found that some of the more advanced geospatial analysis features have a bit of a learning curve."

"Regarding CARTO's AI capabilities, I think the accuracy and reliability of output could be improved because I experienced latency, where simple queries took five or six minutes to process or sometimes the API became unresponsive."

"Regarding CARTO's AI capabilities, I trust it, but not at one hundred percent because I do not know all the third parties around the data, and I wish to know more about it."

More CARTO cons

"There should be stronger data modules for the platform."

"Requires a lot of user training."

"Difficulty when moving outside of the norm where workarounds are needed."

"Some of our clients are looking for better UI when using Tableau as they often work with this solution directly."

"Performance-wise, Tableau is good but it could always be better."

"I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."

"Only with SAP BW data sources."

"With Tableau, when you're dealing with very large datasets, it can be slow so the performance is an area that can be improved."

More Tableau Enterprise cons

Pricing and Cost Advice

Information not available

"Tableau is an expensive solution compared to Power BI."

"Its cost is quite high. A corporate license costs about 150-200K per year for all the users, but there was probably some discounted amount. This cost includes everything."

"The cost of the solution should be improved."

"The license is very expensive."

"Tableau is an expensive solution."

"Tableau is free."

"I like the payment model. For the people who need to create, they buy their licenses. Everyone else can use the free Tableau Viewer. This is much better than some of the competitor products, which require full licences for everything."

"The price of this solution could definitely be lower. It's quite expensive."

More Tableau Enterprise pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Location Intelligence Platforms solutions are best for your needs.

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Outsourcing Company

14%

Retailer

12%

Healthcare Company

10%

Recreational Facilities/Services Company

Financial Services Firm

14%

Manufacturing Company

10%

Outsourcing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	185

Questions from the Community

What is your experience regarding pricing and costs for CARTO?

My experience with pricing, setup cost, and licensing seems to be easy and straightforward.

See all answers

What needs improvement with CARTO?

CARTO has so many features that finding the specific feature needed instantly is difficult since everything is hidden in the top bar. There are many things requiring multiple clicks, and this often...

See all answers

What is your primary use case for CARTO?

I have been using CARTO for around a year and a half. I have also done other cases combined with CARTO recently for about another two years.

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

Comparisons

Placer.ai vs CARTO

Compared 37% of the time

Precisely Locate vs CARTO

Compared 27% of the time

Geoblink vs CARTO

Compared 21% of the time

More CARTO Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 8% of the time

Domo vs Tableau Enterprise

Compared 4% of the time

QlikView vs Tableau Enterprise

Compared 3% of the time

Salesforce Einstein Analytics vs Tableau Enterprise

Compared 2% of the time

Oracle OBIEE vs Tableau Enterprise

Compared 2% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

CARTO

October 2026

Download CARTO product report

Buyer's Guide

Tableau Enterprise

October 2026

Download Tableau Enterprise product report

Also Known As

Builder

Tableau Desktop, Tableau Server, Tableau Online

Overview

CARTO is a geospatial analysis platform that empowers organizations to extract insights from location data, enabling data-driven decisions with ease.

CARTO facilitates spatial analysis by allowing users to visualize geographic data through maps and dashboards. Its user-friendly interface simplifies the process of deriving insights, whereas real-time analytics and integrations allow seamless data handling. Widely recognized in tech circles, CARTO enhances the ability of businesses to make strategic decisions based on spatial data insights.

What are CARTO's most important features?

Spatial Analysis: Provides tools for evaluating geographical patterns and relationships.
Data Integration: Offers capabilities to integrate location data from various sources.
Customization: Allows users to tailor dashboards and visualizations to meet specific needs.
Real-Time Data: Enables analysis on live datasets, providing timely insights.
Collaboration Tools: Facilitates teamwork through shared projects and resources.

Which benefits and ROI should users look for?

Increased Efficiency: Streamlines data processing, reducing time to insights.
Improved Decision Making: Offers better insights for strategic planning and operations.
Cost Reduction: Saves resources by optimizing spatial processes and logistics.
Enhanced Collaboration: Promotes team synergy through shared geospatial data access.

CARTO finds application across industries such as retail, logistics, and urban planning. In retail, businesses analyze customer locations to optimize store placement. Logistics firms enhance delivery routes with spatial analysis, while urban planners use CARTO for infrastructure development. These applications demonstrate CARTO's versatility in addressing sector-specific geospatial needs.

CARTO

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Wecity

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

We monitor all Location Intelligence Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.