I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and design our courses or collaterals for them. The platform is simple to use. Everything on the interface is self-explanatory and accessible to any new users. Allbound provides many features from a partner perspective, and we are satisfied with those. It has a repository for all our collaterals and a calendar where we can publish all our upcoming events and webinars. There is also a dashboard that offers a platform to share the most important things happening within the organization or in the industry. We use all these features to build on this partner ecosystem. The solution has excellent integration with other platforms like Salesforce or HubSpot. Every partner needs to be added to Salesforce, and we can onboard them from Salesforce to Allbound with a click. All you need is a company mail ID, and a new partner is onboarded. So it is quite an easy and very fast process. The playbooks are a powerful feature. We can group similar types of collateral. For example, we have a playbook for each of our 3 major product lines. Cybersecurity partners don't need to search everything in the content and resources section. They can jump to the cybersecurity playbook and find all the related collateral. We can also form a playbook for salespeople where they can find all the collaterals related to sales training and sales. We use Allbound's filtering feature for our groups. We have groups for partners, sales, and developers. Any developer content is not accessible to the partner community. We separate the groups and filter them from the company's perspective. We can select collateral from the company section if we want to share it with a particular partner. Publishing the content is a manual process that takes some time, but filtering is quick. We use the channel insights feature, but we're only scratching the surface. We have used it to see how many new users have signed up in the past 50 days or the last time a particular user logged in. It shows us the top 10 content resources or the number of partners onboarded this quarter.
