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CleverTap vs Upland Mobile Messaging comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

CleverTap
Ranking in Mobile Marketing and Advertising
3rd
Average Rating
8.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Upland Mobile Messaging
Ranking in Mobile Marketing and Advertising
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Mobile Marketing and Advertising category, the mindshare of CleverTap is 7.2%, down from 12.2% compared to the previous year. The mindshare of Upland Mobile Messaging is 2.7%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Marketing and Advertising Mindshare Distribution
ProductMindshare (%)
CleverTap7.2%
Upland Mobile Messaging2.7%
Other90.1%
Mobile Marketing and Advertising
 

Featured Reviews

Carol Gabriel - PeerSpot reviewer
Senior Software Engineer at Unisys
Targeted journeys have boosted engagement and support teams track user behavior daily
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.
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Top Industries

By visitors reading reviews
Manufacturing Company
19%
Outsourcing Company
15%
Educational Organization
13%
Computer Software Company
12%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for CleverTap?
The setup cost is generally really useful and easy to work with. I have no complaints about that.
What needs improvement with CleverTap?
One area that could be improved is the overall usability of the platform as the number of campaign segments grows. CleverTap offers a lot of functionality, but because analytics, segmentation, and ...
What is your primary use case for CleverTap?
We typically create campaigns for retention and reactivation using app push and email. Our general approach with CleverTap involves creating certain cohorts based on the date when users become deta...
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Also Known As

WizRocket
Augme Technologies HipCricket
 

Overview

 

Sample Customers

Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Here are some of our customers - - Vodafone Idea - SonyLIV - Daimler - Gojek - Carousell - Premier League
MillerCoors, Nestle Waters Arrowhead, Kellogg's
Find out what your peers are saying about Braze, Amplitude, CleverTap and others in Mobile Marketing and Advertising. Updated: September 2026.
913,924 professionals have used our research since 2012.