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Cloudflare Web Application Firewall vs F5 Distributed Cloud Services comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
4.8
F5 Distributed Cloud Services offers cost savings, time efficiency, reduced overhead, and fast ROI with enhanced security benefits.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
I would estimate the cost was reduced by approximately 30 percent in the first year.
Information Security at a consultancy with 1,001-5,000 employees
There is definitely a return on investment in F5 Distributed Cloud Services.
Associate Vice President at Novac Technology Solutions
I do find F5 Distributed Cloud Services to be cost-effective, as it brings benefits and a strong return on investment.
Cybersecurity Solutions Architect at BMB
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.3
F5 users praise expertise and reliability but seek improved response times, especially for urgent issues and faster human interaction.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
There is a lot of support from F5 Distributed Cloud Services and the knowledge on the page is very good and reliable.
Engineer Solutions Architect at SCitum
I would provide 9.5 for support.
Associate Vice President at Novac Technology Solutions
Email services are good, but they need to have a good human-based interaction with the call centers.
Senior Network Security Consultant at NTT DATA
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
6.6
F5 Distributed Cloud Services are highly scalable, efficiently managing complex traffic and handling DDoS attacks with minimal configuration challenges.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
I need the traffic management environments in distributed management, which have a very good goal to manage very difficult traffic in the world.
Engineer Solutions Architect at SCitum
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.3
F5 Distributed Cloud Services is praised for its high stability, minimal downtime, and effective load balancing, despite occasional configuration issues.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
I won't face any issues with stability as a concern because it provides the load balancers and all redundancy, so it's very unlikely that we have any downtime.
Senior Network Security Consultant at NTT DATA
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
F5 Distributed Cloud Services enhances UI/UX but needs better analytics, API security, pricing, onboarding, and system integration.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
The main issue is integration with other parts or products of F5, like on-premise WAF.
IT Analyst at Atlas.cz, a.s.
For availability, they have added additional clusters across all the regional edges in the Kubernetes clusters to enhance availability.
Associate Vice President at Novac Technology Solutions
F5 Distributed Cloud Services doesn't have something like that. That is the reason why CloudFlare remains a leader in that space for small customers and those who have just started or are startups.
Senior Network Security Consultant at NTT DATA
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
F5 Distributed Cloud Services is affordable.
Engineer Solutions Architect at SCitum
I believe the prices are much higher than I expected, but for the time being, the customer is still paying.
Cybersecurity Solutions Architect at BMB
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
F5 Distributed Cloud Services provides a unified platform with advanced security, optimized performance, and efficient multi-cloud operations.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation.
IT Analyst at Atlas.cz, a.s.
F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well.
Senior Network Security Consultant at NTT DATA
Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting.
Associate Vice President at Novac Technology Solutions
 

Categories and Ranking

Cloudflare Web Application ...
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
F5 Distributed Cloud Services
Ranking in Web Application Firewall (WAF)
16th
Average Rating
8.6
Reviews Sentiment
6.0
Number of Reviews
9
Ranking in other categories
CDN (6th), API Security (8th)
 

Mindshare comparison

As of September 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 3.6%, down from 5.7% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.9%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare Web Application Firewall3.6%
F5 Distributed Cloud Services1.9%
Other94.5%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Mohan Janarthanan - PeerSpot reviewer
Associate Vice President at Novac Technology Solutions
Centralized security has protected APIs and optimized multi‑cloud traffic management
F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.
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Top Industries

By visitors reading reviews
Construction Company
16%
Comms Service Provider
10%
Financial Services Firm
9%
Outsourcing Company
8%
Construction Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much an...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so every employee needs to check DNS requests and network traffic. We have strict ne...
What is your experience regarding pricing and costs for F5 Distributed Cloud Services?
F5 Distributed Cloud Services is affordable. I think it is very affordable. I do not think it is expensive.
What needs improvement with F5 Distributed Cloud Services?
One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced.Specifically, the confidence level on API security that F5 Distributed Cloud Services provides...
What is your primary use case for F5 Distributed Cloud Services?
My main use case for F5 Distributed Cloud Services is WAF protection.I am using F5 Distributed Cloud Services primarily for securing my infrastructure with layer 7 protection, which F5 provides. Th...
 

Also Known As

Cloudflare WAF
No data available
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Information Not Available
Find out what your peers are saying about Cloudflare Web Application Firewall vs. F5 Distributed Cloud Services and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.