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DATPROF vs Informatica Test Data Management (TDM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
8
Ranking in other categories
Data Masking (11th), AI Synthetic Data (6th)
Informatica Test Data Manag...
Ranking in Test Data Management
5th
Average Rating
7.8
Reviews Sentiment
6.0
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Test Data Management category, the mindshare of DATPROF is 7.3%, up from 6.3% compared to the previous year. The mindshare of Informatica Test Data Management (TDM) is 7.0%, down from 15.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Mindshare Distribution
ProductMindshare (%)
Informatica Test Data Management (TDM)7.0%
DATPROF7.3%
Other85.7%
Test Data Management
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Product Owner at ABN AMRO Bank N.V.
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
Raj Sethupathi - PeerSpot reviewer
Data Integration Consultant GCP/AWS at a consultancy with 10,001+ employees
Seamlessly connects with the ETL engine and has its own policy pack, reducing the need for custom coding
I've only worked with versions 9.7 and 10.5.1, and I'm not familiar with the newest features in the current version, 10.5.1. However, I'm sure they have incorporated AI capabilities, as that is the current industry trend. It is this new buzzword. Informatica itself introduced CLAIRE AI. I am four versions behind. So, it would be good if I upgraded. Plus, Informatica has rebranded this TDM. It's not even originally from Informatica. They purchased the company that makes the application around 2010. Informatica has purchased so many companies for different purposes, like business-to-business, test data management, and more. They change the trade name so frequently. It used to be ILM, Informatica Lifecycle Management, then they changed it to something else, then Test Data Management, and then Security Governance and Policy Management or something like that. It's all different names for the same product. Frequent rebranding and name changes can create confusion for customers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that it's easy to use... We were able to quickly port a JD Edwards application into the DATPROF solution and we were able to scramble the data in that application. It's a single tool that helps us to do that across applications."
"We can create synthetic test data for our different development teams without needing production data, which is an excellent capability."
"The data modeling software gave additional insights for debugging in the case of circular foreign keys."
"We organized a TDM process with both DATPROF Subset and Privacy, fully self-service and fully automated with ServiceNow, Runbook, and Ctrl-M, and within 15 minutes users can establish a refreshed testing environment."
"We have some customers who are in both SAP and non-SAP. When we do scrambling for different applications, it is extremely important that DATPROF and the SAP applications talk to each other and synchronize. Otherwise... [an] identity [can be] lost, from a name perspective."
"The most valuable feature of DATPROF Privacy for us is the possibility to mask sensitive test and development data on different kinds of databases. Furthermore, the tool comes with different useful masking functions. It is possible to mask deterministic and it is possible to add your own functions. The tool has an intuitive interface and customer support is fast and efficient."
"I am very impressed with the capabilities of the software."
"Today we are confident that our customers' sensitive data is not in anybody else's hands."
"The most valuable feature of TDM is its ability to mask data while maintaining referential integrity."
"This product saves time by enabling pretty quick development of data masking/sub-setting the Informatica code."
"Informatica is highly scalable."
"The customer service and support are very responsive."
"The tool enabled us to leverage Teradata Parallel Transporter to write the masked data efficiently to our Teradata warehouse."
"A very user friendly tool and it’s not mandatory to be technical to use it."
"Informatica TDM is also developer-friendly, making it easy for ETL developers to pick up and use without extensive training."
"Dynamic data masking is a valuable feature of this product."
 

Cons

"They could improve the solution by expanding the APIs. If there were options to integrate it with other solutions, that would help."
"From what I know, there are some challenges with respect to the number of data formats that can be made available. This is something that can be improved."
"Although it is possible to mask flat files inside DATPROF Privacy, the current solution is solid. However, it can be improved with an improved user interface."
"The synthetic data-generating element of the tool is relatively new, so we sometimes encounter bugs, though when we inform DATPROF, they act quickly to fix any issues. Of course, the fewer bugs we face, the better."
"The product could be improved by adding functions to mask flat files and XML data."
"I feel that we have to do a lot of reworking of the template implementations... Maybe it is a limitation, but as a customer, it feels like we need to start from scratch every time. It would help if we could reuse at least some of what we have already done."
"We organized the orchestration via ServiceNow/Runbook. It would be nice if DatProf software had this functionality as well."
"The solution is very stable in data masking but not yet entirely stable in data synthesis."
"It should enable DevOps in CI/CD environments There should be compatibility with big data in SAP environments: These are most widely used in the enterprise level of the organization"
"There are numerous issues, and we have reported these to the Informatica vendor."
"When it came time to upgrade from 9.7 to 10.1, we could upgrade all the other products, but there was an issue with TDM. It seemed like they weren't ready for the upgrade."
"Frequent rebranding and name changes can create confusion for customers."
"Informatica has a data governance suite, and at the moment, there is no connection between the data governance elements, such as the data catalog, and the Informatica Test Data Management software."
"Informatica has a data governance suite, and at the moment, there is no connection between the data governance elements, such as the data catalog, and the Informatica Test Data Management software. For example, the data discovery which is part of both solutions is two separate things. If you have a data discovery in the data catalog, then we cannot use it for Informatica Test Data Management purposes and vice versa. The same software vendor, has two different products, with the same functionality. There's was no need to separate things. This is something which was a problem in a use case of the customer where this was the reason why they didn't choose the Informatica solution."
"They have to create more transformations that can be utilized in the tool."
"The UI experience is a little bit old. When applying more than 80 columns, it means doing it in phases, as it won't allow it in one go."
 

Pricing and Cost Advice

"It's very competitive. There is a good price-to-feature relation. It doesn't give us the feeling that we are overspending on something. It provides the right value at the right price. It's worth it."
"I'm not part of the financial team, but as far as I understand, the price is very reasonable compared to the competitors."
"The cost is not an issue for enterprises, but for smaller businesses, it could be."
"It's expensive because the license needs to be bought for some time period. It's not pay as you go."
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Top Industries

By visitors reading reviews
Construction Company
10%
Financial Services Firm
9%
Outsourcing Company
9%
Manufacturing Company
9%
Financial Services Firm
17%
Insurance Company
10%
Outsourcing Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise8
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise10
 

Questions from the Community

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What needs improvement with Informatica Test Data Management (TDM)?
A lot of improvement is needed, mainly due to the fact that the tool is very slow. There are numerous issues, and we have reported these to the Informatica vendor. They don't seem to be focusing mu...
What is your primary use case for Informatica Test Data Management (TDM)?
We cannot provide production data to our testing teams, so we use TDM to encrypt or mask the data and create a copy for them. Many teams rely on our data, and TDM helps maintain data security by ma...
What advice do you have for others considering Informatica Test Data Management (TDM)?
TDM is a worthwhile recommendation if the customer is interested, but for small-scale companies that do not want to spend a lot, it might be too costly. I'd rate the solution seven out of ten.
 

Also Known As

DATPROF Privacy, DATPROF Test Data Management
Informatica TDM
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
Vale, Hot Telecommunication
Find out what your peers are saying about DATPROF vs. Informatica Test Data Management (TDM) and other solutions. Updated: September 2026.
913,076 professionals have used our research since 2012.