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Fivetran vs dbt comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

dbt
Ranking in Data Integration
9th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
10
Ranking in other categories
Data Quality (5th)
Fivetran
Ranking in Data Integration
14th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (9th)
 

Mindshare comparison

As of May 2026, in the Data Integration category, the mindshare of dbt is 1.4%, down from 1.5% compared to the previous year. The mindshare of Fivetran is 1.8%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
dbt1.4%
Fivetran1.8%
Other96.8%
Data Integration
 

Featured Reviews

Harshwardhan Gullapalli - PeerSpot reviewer
AI Engineer at a educational organization with 51-200 employees
Data pipelines have improved financial accuracy and now build transparent audit-ready reports
As for something I wish we had, dbt's native support for Python transformations came later, and we did some complex financial classification calculations that felt clunky in pure SQL. We ended up writing Python in our n8n workflows and then fed the results back into dbt, which created a bit of a split-brain situation. If we would have had dbt Python models earlier, we could have kept that logic unified. Managing multiple reporting standards was our biggest operational pain point with dbt. We were running UAE corporate tax compliance and IFRS disclosure workflows simultaneously for different clients, and dbt does not have a native concept of multi-tenant or multi-standard project organization. Everything lives in one flat structure, so we had to build more conventions: separate schema folders for IFRS models versus UACT models, custom macros to tag models by compliance regime, and environment variables to control which set of transformations run for which client.
Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is operational efficiency achieved, and data quality and governance have also been achieved with modular SQL and version controlling, which reduced duplication of data and data errors."
"The product is developer-friendly."
"dbt has positively impacted my organization by allowing us to create our data pipelines much faster, going from ingestion of data to creating a data product in weeks instead of months, and we can do it in-house with the skillset we already have."
"The most concrete outcome was a significant reduction in data errors reaching our downstream AI models, and after implementing dbt's testing layer, we caught roughly 70% of those issues at the transformation stage itself, before they ever touched the model."
"I would say the best feature or the most desirable feature for dbt is the ability to write everything in code."
"Overall, I find dbt to be optimized compared to other tools."
"It is very convenient because at the end, I have the opportunity to orchestrate all my transformations in just one single place, rather than having them spread out."
"From a developer point of view, I find the ease of development and the code to be the most useful capabilities of dbt."
"We would have to hire multiple data engineers to do what Fivetran does and each would cost us about $200,000 a year."
"Fivetran offers native connectivity with Sybase"
"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."
"The solution is stable. We've never faced any stability issues."
"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."
"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
 

Cons

"The initial setup of dbt is somewhat complex."
"Every upgrade is a little bit of a risk for us because we do not know if the workarounds that we developed will be available for the next version."
"Since dbt has a license cost, if a company is small and does not have much budget, they can explore other tools because there are other tools that provide the same functionality at a lower cost."
"dbt can be improved as I find the co-pilot in dbt is not very good, and my team has tried using it but opted to move off it and use other co-pilots such as GitHub."
"The solution must add more Python-based implementations."
"Managing multiple reporting standards was our biggest operational pain point with dbt."
"If I needed to name a few areas for improvement, I would mention the migration of code to Git and GitHub, which sometimes fails and can be confusing for developers during handover."
"If you compare the cost of those packages with dbt alone, it is more expensive to use dbt alone."
"I would like to see an improvement in the support offered by Fivetran."
"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."
"The documentation can be laid out better to make it easier to find things, and I really wish there was built-in support for changing passwords. Some features don't work as advertised for the platform/repository database, and HVR is not always the fastest at getting results."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
"The connections with SAP must be improved."
"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"There is not a lot of options to customize the pipeline, and the cost is high."
 

Pricing and Cost Advice

"The solution’s pricing is affordable."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"I rate the pricing a six out of ten."
"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Insurance Company
8%
Manufacturing Company
8%
Comms Service Provider
7%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
 

Questions from the Community

What is your experience regarding pricing and costs for dbt?
I mentioned the cost as one of the advantages, specifically the license cost.
What needs improvement with dbt?
With AI, everything is advancing so fast, so I would say that the most important thing is to try to integrate with more platforms. As of now, dbt has a strong integration with AWS and with Snowflak...
What is your primary use case for dbt?
I am currently working with dbt and use dbt's modular SQL models.
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Fivetran vs. dbt and other solutions. Updated: April 2026.
893,164 professionals have used our research since 2012.