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Dell PowerMax vs Hitachi VSP 5000 Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (3rd)
Hitachi VSP 5000 Series
Average Rating
7.0
Reviews Sentiment
5.5
Number of Reviews
1
Ranking in other categories
NVMe All-Flash Storage Arrays (14th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Patrick Ammann - PeerSpot reviewer
Storage Administrator at Post CH AG
Provides reliable performance but could benefit from better deduplication management and intuitive admin tools
Regarding the NVMe over Fabrics feature of Hitachi VSP 5000 Series, we tested it, but there was no admin tool available for configuration until about a year ago. This was problematic for us, so we decided not to use it until we have the proper management tools. The main difficulty with this feature is that it's not supported for GAD devices, so Global-Active Devices are not supported with NVMe. That's basically what all our ESX platform is based on. We believe we would get the most benefit if we could use it in the ESX platform, but it's not supported yet. The deduplication impacts the quality of block storage that system administrators were accustomed to, resulting in increased service time due to the high CPU usage. The whole deduplication should be handled better in the next Plattform, should not have such a high impact on contoller CPU usage. The admin tools, called Ops Center Suite, have been inadequate for years, which Hitachi acknowledges. We had to find other vendors to provide a simple, fast GUI to provision storage. There are limitations, such as a storage pool only having 1024 pool volumes, which means the storage pool is maximum three petabyte in space. This requires building multiple storage pools, resulting in multiple pools where you have to keep some space as reserve. Having more than one storage pool forces you to have multiple times some percentage of storage capacity as a reserve, that you paid for but can't use it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The sales and executive support have been outstanding compared to the rest of the market... My upgrade paths have been simple on the Pure... It's a lot simpler to implement and a lot simpler to manage."
"Pure Storage technology allowed us to automate tasks, reducing something which started as a 12-hour turnaround down to about 15 minutes."
"It has a small footprint, as the current system is only four units per rack, it's got good speed for the price as it uses eMLC, an advanced type of SSD, and it's very scalable, and we're not paying for capacity as we get free controllers every three years."
"The most valuable features are the ease of use and support."
"The best features Everpure FlashArray offers are its ease of setup and incredible performance, which is better than most other software or hardware that we have used."
"After moving to Pure Storage, I have noticed that our databases are considerably faster and our performance has improved by at least four times."
"Pure gives us better compression, it's easier to manage, a lot less hands-on, and the biggest selling point for me was the replacement of the hardware, the controllers, without any major expense to the clinic."
"My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it."
"It is a scalable solution. Scalability-wise, I rate the solution a ten out of ten."
"Dell PowerMax has positively impacted my organization because I have workloads that are very sensitive, and they actually have a high requirement for high performance."
"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."
"The upgradability and extendibility for the size of the storage unit are noteworthy."
"The number one most valuable feature is reliability, as I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."
"The most valuable feature is its global cache, which allows for uncompromised performance."
"They're basically tanks. You could take a baseball bat to the thing, and it's still going to keep running and doing what it's supposed to do. We've had a couple of part failures, and you can pretty much replace any part on that thing at any time during the day in the middle of production without worrying about anything happening."
"It has been a great experience for most of my customers."
"One of the best features of the Hitachi VSP 5000 Series is the stability of the product."
 

Cons

"We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work."
"I would rate this a seven out of ten because it's a good performance storage, but the price is a little bit high."
"If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
"More cloud connectivity would enhance the solution."
"Some of the issues are that it's probably not on a par with other large storage enterprise type products."
"The only issue is the pricing. Because we have competition, our customers always take another brand and say they can save their investment."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."
"The initial setup was a little bit complicated."
"The REST API needs improvement."
"In my opinion, Dell PowerMax could be improved regarding pricing; the pricing is very expensive."
"The installation of equipment needed support's help."
"With Dell PowerMax, engineering always has to be involved if you want to expand the system with a couple of disks or anything. It is quite a tedious process."
"Dell PowerMax could be improved with additional features such as a one-click upgrade capability that would allow us to perform upgrades ourselves without scheduling support, and long-term support capability so that we do not have to continually upgrade multiple times a year, as we prefer to minimize disruptions to the system."
"We have had some trouble with the VMAX-to-PowerMax migration, but the VMAX box will be powered down after the migration. The PowerMax boxes are working fine and we don't have any issues with them."
"The whole deduplication should be handled better in the next platform and should not have such a high impact on controller CPU usage."
 

Pricing and Cost Advice

"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"Pricing is very competitive, and it's better than other competitors."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"We feel that the pricing is fair and the licensing process was easy for both."
"I don't know the exact cost but it's around $1,000."
"Pricing is moderate. It is neither cheap nor expensive."
"The price, in general, is around $100,000, however, I know it costs more."
"Our costs are around $100,000."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
"The price is starting from $500,000."
"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
"Our costs are on a yearly basis."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"The price is okay."
"The price is really high."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
9%
Construction Company
7%
Financial Services Firm
24%
Manufacturing Company
14%
Computer Software Company
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise16
Large Enterprise62
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
What is your experience regarding pricing and costs for Hitachi VSP 5000 Series?
The cost of the solution is always too expensive, though it's difficult to make a direct comparison as all competitor...
What needs improvement with Hitachi VSP 5000 Series?
Regarding the NVMe over Fabrics feature of Hitachi VSP 5000 Series, we tested it, but there was no admin tool availab...
What is your primary use case for Hitachi VSP 5000 Series?
My main use cases for Hitachi VSP 5000 Series are basically all the block storage, mainly DBs and ESX.
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell Technologies, NetApp, Nutanix and others in NVMe All-Flash Storage Arrays. Updated: July 2026.
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