Dell PowerMax vs IBM FlashSystem 9100 NVMe comparison

Dell Technologies and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.6, while IBM is ranked #10 with an average rating of 8.7. Dell Technologies holds a 8.5% mindshare in N, compared to IBM’s 1.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell PowerMax and IBM FlashSystem 9100 NVMe compete in the high-performance storage sector. While Dell PowerMax is favored for its reliability, IBM FlashSystem is renowned for its user-friendly experience.

Features: Dell PowerMax offers exceptional performance with advanced compression, deduplication, and NVMe-based back-ends, delivering near-zero downtime. It includes Unisphere for an enhanced user experience and SRDF replication for disaster recovery. IBM FlashSystem 9100 NVMe stands out for ease of use, steady performance, and exclusive FlashCore modules, supporting high I/O operations and ideal for hybrid cloud operations.

Room for Improvement: Dell PowerMax needs better compression ratios, NVMe end-to-end connectivity, and simplified management, particularly with its GUI and third-party integration. IBM FlashSystem 9100 NVMe requires improvements in deduplication and compression, scalability, and port availability, along with enhanced ransomware protection.

Ease of Deployment and Customer Service: Dell PowerMax is primarily deployed on-premises, known for excellent support and high satisfaction, though some users seek better higher-tier support access. IBM FlashSystem 9100 NVMe offers versatile deployment options and is praised for knowledgeable and responsive technical support, albeit with occasional language barriers.

Pricing and ROI: Dell PowerMax has a high cost but delivers significant ROI through consolidation and performance improvements, benefiting large enterprises. IBM FlashSystem 9100 NVMe provides competitive and straightforward pricing, viewed as cost-effective for large corporates, offering value in reducing operational costs.

To learn more, read our detailed Dell PowerMax vs. IBM FlashSystem 9100 NVMe Report (Updated: May 2025).

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem 9100 NVMe

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.8% compared to the previous year. The mindshare of Dell PowerMax is 8.5%, down from 12.9% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Moin-Shah

System and Storage Admin at a financial services firm with 1,001-5,000 employees

Seamless management and exceptional performance facilitate efficient data handling

I have not faced significant problems or challenges with Dell PowerMax NVMe during this time, although one area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging, yet it's not a big deal for me. With user experience in mind, an improvement for Dell PowerMax NVMe could be clearer total capacity measurements from snapshots and clones, which should be more visible for better planning. Additionally, a template script from PowerMax could assist customers in easily integrating their API-interconnected systems without needing extensive knowledge. To improve regarding scripts, I recommend that if a customer wants to automate snapshots from other systems, Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.

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Mohamed-Hassan

Microfinance at a consultancy with 11-50 employees

Steady performance, responsive support, and high availability

If we add a shell, the scalability depends on a legacy protocol and not the IBM FlashSystem 9100 NVMe which is a setback. At the previous bank, I worked at we had approximately 9,000 users. We are using the solution at its full capacity. I rate the scalability of IBM FlashSystem 9100 NVMe a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It has good, reliable, fast storage."

"The most valuable features of this solution are its ease of use and performance."

"The high availability of the product is the most valuable feature."

"It has benefited my organization because it has reduced time to insights."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array."

"Dell is the best vendor worldwide, with an end-to-end solution starting from a mouse to Telza Hyperfix or HyperConverged devices."

"The support team was very cooperative and responsive."

"I would rate my experience with the initial setup a nine out of ten, where one is difficult and ten is easy."

"It has reduced our footprint in different physical locations."

"It's faster and more resilient."

"The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well."

"The most valuable feature is its global cache, which allows for uncompromised performance."

More Dell PowerMax pros

"It is a very stable solution."

"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."

"It's easy to use, has good stability, and many features."

"Good performance with a user-friendly UI."

"Its ease of use, performance, and hardware compression is very useful feature."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."

"The most valuable feature is the speed."

More IBM FlashSystem 9100 NVMe pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"They could add more support for file storage and different types of storage."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"The software layer has to improve."

More Pure FlashArray X NVMe cons

"The main challenge with the product was to have control over the simultaneous failures of controllers. For recovery, manual intervention is required."

"There are definitely some improvements that can be made to the CloudIQ."

"I would like the scalability to improve, as it requires additional footprints."

"We've had a couple of little things come up, but for the most part, they've been pretty stable."

"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."

"We have issues that we don't know about, which Dell EMC fixes."

"The initial setup was complex. ESRS is a very complex solution to put into our environment, because it requires external access to the Internet. That's a very tough thing for us to do, because we are a PCI and PII company. We store a lot of data for people which is personal. Therefore, going out to the Internet is not our preferred path."

More Dell PowerMax cons

"The support could be better."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."

"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

"The solution's compression needs to be improved, as it's not the best."

"I'd like to be able to connect to tape drives behind the storage device to back up the tape if need be. We have all of our storage running in all-flash, and we make a copy on tape. Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex. We want IBM to add a feature where we could install a tape into the storage so that we can connect it through a single pane of glass. We'd like to have a feature in the IBM flash storage system so that we can connect backup tape drives through the IBM storage system and we can manage the backup tape from the storage system."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."

"The price is starting from $500,000."

"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."

"Dell is expensive compared to other products and I would rate its pricing a four out of ten."

"The pricing is competitive. I would rate the pricing of the solution a six out of ten."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"Our costs are on a yearly basis."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

More Dell PowerMax pricing and cost advice

"The product has an average cost."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"The solution's price is competitive."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"The price of the FlashSystem 9100 NVMe is reasonable."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

20%

Financial Services Firm

11%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...

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What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 8% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

More Dell PowerMax Competitors

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 30% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 27% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 14% of the time

Pure Storage FlashArray vs IBM FlashSystem 9100 NVMe

Compared 12% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

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Buyer's Guide

Dell PowerMax

May 2025

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Buyer's Guide

IBM FlashSystem 9100 NVMe

May 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem 9100 NVMe

May 2025

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