Dell XtremIO vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #19 with an average rating of 8.0, while Pure Storage is ranked #12 with an average rating of 8.8. Dell Technologies holds a 0.9% mindshare in AFS, compared to Pure Storage’s 2.2% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and Pure Storage FlashBlade are both top contenders in the flash storage market. Pure Storage FlashBlade seems to have the upper hand due to its advanced features and overall performance, which many users find worth the additional cost.

Features: Dell XtremIO offers ease of use, scalability, and robust data reduction capabilities. Pure Storage FlashBlade provides superior performance, rapid data access, and seamless integration with various environments.

Room for Improvement: Dell XtremIO needs better performance metrics and enhanced data analytics tools. Pure Storage FlashBlade could improve its management tools and lower entry-level costs.

Ease of Deployment and Customer Service: Dell XtremIO is noted for its straightforward deployment process and responsive support team. Pure Storage FlashBlade stands out with its exceptional customer service, highlighted for proactive support and clear communication.

Pricing and ROI: Dell XtremIO offers competitive pricing and good ROI. Pure Storage FlashBlade, while higher in price, provides substantial ROI due to its advanced features and enhanced performance.

To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: December 2025).

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

1.0

Dell XtremIO enhances performance, reduces latency, increases efficiency, and improves reliability, leading to faster response times and cost savings.

Sentiment score

6.6

Pure Storage FlashBlade reduces total cost of ownership by enhancing efficiency, enabling fast restorations, and supporting diverse use cases.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the Dell XtremIO report

It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

7.2

Dell XtremIO support receives mixed reviews, from exemplary technical assistance to variable performance post-Dell merger.

Sentiment score

7.6

Pure Storage FlashBlade's support is generally praised for responsiveness, despite occasional delays and communication issues, maintaining a favorable reputation.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the Dell XtremIO report

I would rate them an eight out of ten.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Their technical support has been perfect lately, so I would give it a 10.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

6.9

Dell XtremIO is scalable and integrates well with virtualization but may have initial cost and enterprise-level scalability challenges.

Sentiment score

8.6

Pure Storage FlashBlade excels in scalability, with seamless expansion, downtime-free growth, and praised support across various sectors.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

Dell XtremIO provides very good scalability, allowing for cluster configurations that are easy to scale.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Dell XtremIO's scalability is quite easy;

Avi Shpaner

System Engineer at Exaware

For more quotes and insights, download the Dell XtremIO report

Pure Storage FlashBlade is scalable.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

There are between 5 and 10,000 people using it in our organization.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.3

Dell XtremIO is generally stable and reliable, despite earlier issues, with well-regarded performance and effective support for problems.

Sentiment score

8.1

Pure Storage FlashBlade offers exceptional reliability and impressive stability, featuring 99.999% uptime, seamless upgrades, and high performance.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

My customer has been using Dell XtremIO since 2017 and has not experienced any failures.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

For more quotes and insights, download the Dell XtremIO report

In case there is any issue with any blade, the data is moved to another.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the Pure Storage FlashBlade report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Dell XtremIO faces challenges with volume limits, user interface, replication, upgrades, support response times, and scalability.

Users recommend better pricing, cloud integration, support, documentation, and analytics for Pure Storage FlashBlade, improving efficiency and compatibility.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The interface could be simplified for beginners to ease the configuration of special objects in the system.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

There is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture.

Avi Shpaner

System Engineer at Exaware

For more quotes and insights, download the Dell XtremIO report

Technical support definitely needs significant improvement.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Its configuration should be easier.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Dell XtremIO's high pricing is justified by performance and features, offering comprehensive licensing but additional products are needed.

Pure Storage FlashBlade is costly but valued for performance, reliability, and reduced administrative overhead, justifying its premium price.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

XtremIO offers features that justify a potentially higher price, however, this varies with configuration.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Dell XtremIO is quite expensive compared to other solutions on the market.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

For more quotes and insights, download the Dell XtremIO report

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Dell XtremIO offers high performance, scalability, and efficient management with deduplication and compression, ideal for complex workloads.

Pure Storage FlashBlade excels with ease of use, fast performance, scalability, seamless integration, and efficient storage features.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The inline data deduplication feature and compression were useful for me because the performance was very good when I needed to read or write from storage, latency was reduced, storage was extended, and volume replication was supported.

Avi Shpaner

System Engineer at Exaware

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

The speed and scalability of Dell XtremIO are significant features that improve data storage management.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

For more quotes and insights, download the Dell XtremIO report

We can plug in many blades, and we can have data up to one terabyte.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The best features of Pure Storage FlashBlade include better throughput and better performance.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.9%, up from 0.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	2.2%
Pure FlashArray X NVMe	1.4%
Dell XtremIO	0.9%
Other	95.5%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Avi Shpaner

System Engineer at Exaware

Has improved data reduction and snapshot efficiency while supporting critical workloads

There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture. The snapshot functionality could work more similarly to Snap Center. If I want to see all the VCenter with the VM, I think it needs the API for this. I do see big differences between Dell and other products. NetApp works very closely with VCenter, and Hitachi also integrates well, but Dell is not very clear and does not proceed well with VCenter integration with Dell. It needs the API, and I need to see all the snapshots. If I want to restore a VM from only a few directories or a few files that I need to restore, it is very difficult. I do see some differences in licensing. For the last few years, the Dell EMC price is acceptable. A few years ago, Dell EMC was expensive, approximately 20 percent more than NetApp. Right now the budget between EMC and NetApp is very closely aligned. Regarding the installation process and deployment of Dell XtremIO, I notice that in Israel, a lot of professional services and engineers who work with Dell EMC have moved to another storage company. I do not know why. Dell EMC does not have enough engineers, system engineers, or professional services engineers to provide service to the old clients, similar to how NetApp or Hitachi do. I think Dell XtremIO is between easy and complicated to deploy; it gives you the whole picture, but I need to go closely to VCenter to connect to VCenter to see the snapshot and to see performance with more dashboards of performance. I also need to connect the switch fiber channel to see all zoning to give me more flexibility to install or configure fiber channel or to see the performance of the fiber channels. I think there should be some fiber channel disconnect adapter or better troubleshooting from hardware for errors.

Read full review

MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

Read full review

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at a tech vendor with 1,001-5,000 employees

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

Performing Arts

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	14
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

See all answers

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

See all answers

What needs improvement with Dell XtremIO?

There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see perform...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

See all answers

What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 14% of the time

Dell PowerMax vs Dell XtremIO

Compared 11% of the time

Hitachi Virtual Storage Platform vs Dell XtremIO

Compared 7% of the time

NetApp AFF vs Dell XtremIO

Compared 7% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 7% of the time

More Dell XtremIO Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 18% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 9% of the time

VAST Data vs Pure Storage FlashBlade

Compared 7% of the time

Huawei OceanStor Dorado vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

January 2026

Download Dell XtremIO product report

Buyer's Guide

Pure Storage FlashBlade

January 2026

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

December 2025

Free Report: Dell XtremIO vs. Pure Storage FlashBlade

Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: December 2025.

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We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.