Dell XtremIO vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #22 with an average rating of 8.0, while Pure Storage is ranked #16 with an average rating of 9.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and Pure Storage FlashBlade are both top contenders in the flash storage market. Pure Storage FlashBlade seems to have the upper hand due to its advanced features and overall performance, which many users find worth the additional cost.

Features: Dell XtremIO offers ease of use, scalability, and robust data reduction capabilities. Pure Storage FlashBlade provides superior performance, rapid data access, and seamless integration with various environments.

Room for Improvement: Dell XtremIO needs better performance metrics and enhanced data analytics tools. Pure Storage FlashBlade could improve its management tools and lower entry-level costs.

Ease of Deployment and Customer Service: Dell XtremIO is noted for its straightforward deployment process and responsive support team. Pure Storage FlashBlade stands out with its exceptional customer service, highlighted for proactive support and clear communication.

Pricing and ROI: Dell XtremIO offers competitive pricing and good ROI. Pure Storage FlashBlade, while higher in price, provides substantial ROI due to its advanced features and enhanced performance.

To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: April 2025).

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.1% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Technical support has been helpful and responsive."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"One of the best features is the support, which is excellent."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The high availability of the product is the most valuable feature."

"It has good, reliable, fast storage."

More Pure FlashArray X NVMe pros

"The most valuable feature of Dell EMC XtremIO is the data protection (DP) group, it is one of the most advanced features in these types of arrays. The dedupe and compression that this array provides both do a superb job."

"It is scalable."

"Dell XtremIO is good for databases and huge workloads."

"The most valuable features are: complete performance and ease of use."

"A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable."

"Thin storage allocation"

"The most valuable features are that it is fast and reliable."

"The speed and scalability of Dell XtremIO are significant features that improve data storage management."

More Dell XtremIO pros

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

"The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great."

"It uses the same platform for connectivity so integration is seamless."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"We can capacity plan at a greater level than we used to."

More Pure Storage FlashBlade pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"In the future, I would like to see integration with enterprise backup systems."

"Adding some functions to the product would be beneficial."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"There are some challenges with data encryption and reduction."

More Pure FlashArray X NVMe cons

"I am not too impressed with XtremeIO because we had a major failure."

"The solution needs to be simplified. When you integrate your storage with other systems, could use a little bit of automation."

"I would like to see more scalability."

"Scalability could be better."

"Get rid of the Java aspect of the GUI console."

"When we upgraded the capacity from five to ten TB, the price of the disks was high."

"Management and reporting need improvement."

"It can be more cost-efficient."

More Dell XtremIO cons

"I would like to see the licensing fees improved as well as the price per terabytes."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"Pure Storage FlashBlade should improve on more cloud integration."

"There could be improvements in public cloud integration."

"The speed could be improved."

"I would like to see more VM-Aware features in the next release of this solution."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"This solution is a little bit pricey."

"The initial purchase price was good but when you need to upgrade, it's a different story."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"There are costs in addition to the standard licensing fees."

"Too high priced for the Brazil market."

"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."

"The license for XtremIO is in the box, so you don't have to buy anything."

"It is costly but worth it."

More Dell XtremIO pricing and cost advice

"The product is very expensive."

"I rate the tool's pricing a seven to eight out of ten."

"We used a reseller for the purchase."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"Our customers have seen a reduction in TCO."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"Licensing fees are paid yearly."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

More Pure Storage FlashBlade pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

18%

Computer Software Company

17%

Manufacturing Company

Healthcare Company

Educational Organization

26%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

See all answers

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

See all answers

What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 27% of the time

Dell PowerMax vs Dell XtremIO

Compared 15% of the time

Dell Unity XT vs Dell XtremIO

Compared 11% of the time

IBM FlashSystem vs Dell XtremIO

Compared 8% of the time

VAST Data vs Dell XtremIO

Compared 8% of the time

More Dell XtremIO Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

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Buyer's Guide

Dell XtremIO

May 2025

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Buyer's Guide

Pure Storage FlashBlade

May 2025

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Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

April 2025

Free Report: Dell XtremIO vs. Pure Storage FlashBlade

Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.

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