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Domo vs Omni comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (19th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)
Omni
Ranking in BI (Business Intelligence) Tools
18th
Average Rating
10.0
Reviews Sentiment
9.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.4%, down from 5.8% compared to the previous year. The mindshare of Omni is 1.1%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.4%
Omni1.1%
Other96.5%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Dalvi Raghuram - PeerSpot reviewer
IT Technician at HCLSoftware
Unified metrics have reduced confusion and now empower teams to explore data and decide faster
Omni helped my team solve the multiple sources of truth problem by centralizing metric definitions in a governed semantic layer, so we stop debating KPIs and start aligning on the same numbers. It also bridges the gap between technical and non-technical users. Analysts can use SQL while business users can work with spreadsheet-like formulas, so more people can self-serve without constant data team support. As a result, we can answer questions faster, iterate on analysis in one place, and scale reporting more reliably across teams. Omni has positively impacted our organization because it helps us answer questions faster, iterate on analysis in one place, and scale reporting more reliably across teams. This tool has also been very beneficial because it simplifies tracking key metrics, improves visibility across different data sources, and makes it easier to identify trends and patterns without depending heavily on technical teams. It also saves time, supports better decision-making, and enables more efficient reporting through centralized dashboards and visual analytics. I can give you a specific example of how much time my team has saved since using Omni: it has greatly improved our decision-making from 40 to 68 percent. We have also been able to save time ranging from 60 to 70 percent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has helped with productivity and efficiency, saving me an estimated 10 to 15 hours a week and enabling our team to share real-time, accurate data across the country so business decisions are made more efficiently and accurately."
"Domo has a complete, integrated ETL solution built-in, so it is quite powerful."
"Domo is a local company, and I have found it to be rock solid."
"The best improvement is the data availability; for an organization that has over 12,000 users, having data on the cloud for anyone, anytime, to see their live stats is really different."
"With Domo, we can do everything in one place; we don't need a separate database, we can do ETL and the visualization in one location, it is completely cloud-based, and since we are a healthcare provider, we chose the secure PSI-certified instance of the public cloud."
"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."
"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."
"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."
"Omni is a powerful analytics tool that helps us make faster and better decisions."
 

Cons

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."
"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."
"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"There's a learning curve before you can get used to the solution."
"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"You can drag and drop your ETL tool, but it doesn't really work for a large amount of data."
"It was zero. We paid for a year's contract and made no money from its use."
"Some advanced features feel a bit hidden and the modeling IDE experience could use stronger IntelliSense plus better organization with deeper field nesting to make large webhooks easier to navigate."
 

Pricing and Cost Advice

"I think it is reasonable."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"The pricing differs from customer to customer, depending on the package."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"It is on the pricier end."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
8%
University
8%
Comms Service Provider
6%
Construction Company
9%
Computer Software Company
9%
Healthcare Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What is your experience regarding pricing and costs for Omni?
My experience with pricing, setup cost, and licensing is that Omni is very transparent in price and very cost-efficient.
What needs improvement with Omni?
A few things could be improved about Omni. Some advanced features feel a bit hidden and the modeling IDE experience could use stronger IntelliSense plus better organization with deeper field nestin...
What is your primary use case for Omni?
My main use case for Omni is that it makes it easy for both an analyst and business users to explore data and build dashboards quickly. It supports different workflows like SQL and spreadsheet-like...
 

Comparisons

 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
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