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Microsoft Purview Information Protection vs erwin Data Modeler comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.9
erwin Data Modeler enhances ROI through time savings, reduced errors, and improved productivity in complex database environments.
Sentiment score
6.6
Microsoft Purview enhances ROI via security improvements, process automation, and compliance, despite challenges in quantifying exact returns.
If three engineers save ten hours each per month using erwin Data Modeler versus manual modeling, that equals three hundred sixty hours saved per year.
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
It replaces manual charting in Visio with a structured tool, providing significant return on investment.
Data Architect at a energy/utilities company with 10,001+ employees
If the modeling is compromised, then the entire structure will be compromised.
Senior Data Architect at a computer software company with 1,001-5,000 employees
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
Mgr Data Engineering at Avanade
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
Associate Director at LTI - Larsen & Toubro Infotech
The cost of data loss and your data going to a competitor is potentially massive.
Client Experience Officer at 1234 Micro Technologies
 

Customer Service

Sentiment score
5.5
erwin Data Modeler support is responsive and knowledgeable, though inconsistent response times and slower support in China are noted.
Sentiment score
4.3
Mixed reviews on Microsoft Purview support highlight slow responses and untrained staff, with recent community engagement improvements noted.
Customer support for erwin Data Modeler is excellent, providing easy access and quick issue resolution via calls.
Senior Data Modeler at a tech vendor with 1,001-5,000 employees
The quality and speed of their support are excellent; everyone is very helpful, and they can solve problems quickly.
Senior Data Scientist at a consultancy with 10,001+ employees
This rating reflects my ability to effectively utilize the tool and get support for licensing issues, installation errors, or corrupted repositories end-to-end.
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
Client Experience Officer at 1234 Micro Technologies
It's hard to be an ambassador for a product when you know it will be hard to get support.
Mgr Data Engineering at Avanade
After our issues are reported, it takes a long time to find a resolution.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
6.4
erwin Data Modeler is scalable for enterprise-level data models, supporting many tables and complex structures, with potential performance challenges.
Sentiment score
6.3
Microsoft Purview Information Protection is scalable, integrates well, but faces challenges in data ingestion, policy updates, and document classification.
I would rate it probably a nine, making it a leader in data modeling.
Data Architect at a energy/utilities company with 10,001+ employees
erwin Data Modeler had a very good standardization infrastructure and supported a controlled multi-user environment with check-ins and check-outs.
Data Metrics Engineer at a financial services firm with 10,001+ employees
Performance can degrade during larger collaborations and requires tuning for optimal performance.
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
It can be scaled across different departments organization-wide very quickly and easily.
Client Experience Officer at 1234 Micro Technologies
It can handle large collections of data without issues.
Mgr Data Engineering at Avanade
Scalability can be improved by reducing these intervals.
Information Technology Senior Expert at Garanti Teknoloji
 

Stability Issues

Sentiment score
7.0
Erwin Data Modeler is stable and reliable with occasional crashes, recommended for enterprises despite minor performance issues.
Sentiment score
7.1
Microsoft Purview Information Protection is generally stable, with reliable performance and occasional issues, especially with large data volumes.
This lack of an auto-save methodology can be improved so that if a system crash occurs, work can be saved and rework can be avoided.
Data Modeler at Capgemini
New versions often introduce enhanced features but may cause model crashes due to memory exhaustion.
Data Architect at a energy/utilities company with 10,001+ employees
Sometimes when I want to open the attribute editor, it stops working and the whole application freezes.
Senior Data Scientist at a consultancy with 10,001+ employees
Once implemented, I haven't had issues with its consistency.
Client Experience Officer at 1234 Micro Technologies
The product is stable, and whatever it does, it does better than any other thing.
Associate Director at LTI - Larsen & Toubro Infotech
Since identity is where everything is based, if that goes down, you're screwed.
Director, Network & Cloud Infrastructure at a legal firm with 501-1,000 employees
 

Room For Improvement

Erwin Data Modeler requires a more intuitive UI, performance boosts, modern integrations, better documentation, and enhanced AI features.
Microsoft Purview Information Protection needs improvements in integration, affordability, data protection, AI, automation, reliability, and cloud storage scanning.
The previous version of erwin Data Modeler used to crash unaccountably, but this one hasn't ever crashed on me, so it's been a lot more stable than the previous version that we had.
Data Warehouse Architect at a healthcare company with 10,001+ employees
There is room for improvement in its AI capabilities, such as automatically suggesting normalization or identifying primary, foreign, or surrogate keys to make modeling more efficient.
Data Specialist at TCS
I rate it a 9 out of 10 because I'm not entirely satisfied with the UI; it could benefit from a cleanup and feature consolidation to improve navigation and reduce confusion.
Senior Data Modeler at a tech vendor with 1,001-5,000 employees
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Director Security Architecture at a financial services firm with 5,001-10,000 employees
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
CEO at Blue Cycle
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Client Experience Officer at 1234 Micro Technologies
 

Setup Cost

Erwin Data Modeler is expensive but valued for its features, offering flexible licensing for enterprise customers.
Microsoft Purview Information Protection offers competitive, bundled pricing with E3 and E5 licenses, appealing for integrated security solutions.
For a cloud or SaaS standard edition, it typically runs around two hundred to two hundred ninety-nine US dollars per month.
Snowflake Data Engineer| Senior PLSQL Developer |Data Modeler|Assitant Vice Pre at Jp Morgan Chase & Co.
The experience with pricing, setup cost, and licensing is that the licensing process is painful and quite onerous.
Contract Data Architect at a financial services firm with 10,001+ employees
My experience with erwin Data Modeler's pricing and setup costs shows it to be on the expensive side;
Senior Data Modeler at a tech vendor with 1,001-5,000 employees
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Mgr Data Engineering at Avanade
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Associate Director at LTI - Larsen & Toubro Infotech
Our focus is on helping customers maximize their software investment.
Business Development Manager, Transformational Services at Dell Technologies
 

Valuable Features

erwin Data Modeler excels in data transformation, integration, and database support, enhancing governance and AI readiness across diverse platforms.
Microsoft Purview Information Protection enhances security with sensitivity labels, multi-platform encryption, data classification, compliance features, and user education.
One of the key aspects of data governance is defining the data dictionary and clearly identifying which data is accessible by whom and what is not accessible, particularly regarding PII-related data.
SPM at Infosys
The way the data is organized and you have a visual of that organization helps a great deal in terms of trying to remember what you did and trying to retrieve the information.
Data Metrics Engineer at a financial services firm with 10,001+ employees
Migrating DDLs using erwin Data Modeler is easy because I just connect to the database and generate the data model from what is already implemented, making the process straightforward.
Data Modeler at FNB Mozambique
Microsoft Copilot is an advantage because it's enterprise-grade AI.
Business Development Manager, Transformational Services at Dell Technologies
It's paramount to have a single solution for information protection.
Client Experience Officer at 1234 Micro Technologies
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
Mgr Data Engineering at Avanade
 

Categories and Ranking

erwin Data Modeler
Ranking in Data Governance
11th
Average Rating
8.2
Reviews Sentiment
5.8
Number of Reviews
68
Ranking in other categories
Enterprise Architecture Management (1st), Business Process Design (4th)
Microsoft Purview Informati...
Ranking in Data Governance
6th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
22
Ranking in other categories
Data Privacy Management Software (4th), Microsoft Security Suite (9th)
 

Mindshare comparison

As of November 2026, in the Data Governance category, the mindshare of erwin Data Modeler is 0.6%, up from 0.0% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.9%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Information Protection1.9%
erwin Data Modeler0.6%
Other97.5%
Data Governance
 

Featured Reviews

SR
Director, Analytics at a consultancy with 10,001+ employees
Structured data modeling has accelerated AI-driven customer insights and cloud migrations
One feature that I wish erwin Data Modeler could improve is how user experience becomes much more intuitive, particularly when navigating large models or reviewing changes over time. Easier model exploration, clear visibility into differences between versioning, and practical documentation for use cases could help users work more effectively. I would also welcome the capability to have integrations with other platforms where the blueprint can be exchanged seamlessly without having to do an export and an import process. This would also help in bringing in the AI capability, which can assist in better positioning erwin Data Modeler not just as a tool for designing and documenting data models, but also as part of the broader data architecture and development lifecycle. Regarding erwin Data Modeler's AI capabilities, there is an opportunity to enhance user experience from a governance standpoint, supporting tracking model changes, maintaining audit trails, and managing role-based access while enforcing consistent modeling standards across teams would be a value-added feature, particularly in a large-scale environment. It would also be beneficial to have better visibility into sensitive data attributes and their relationships to govern the requirements, including privacy and access controls. As organizations increasingly adopt AI development, integrating these governance and security considerations into the model and implementing workflows could also help teams work more effectively while maintaining appropriate oversights. Regarding erwin Data Modeler's AI capabilities, there is still room for improvement regarding accuracy and reliability of output as large language models need clear instructions. There is room for growth because business requirements keep changing, relationships keep changing, and the capability to identify inconsistencies, missing relationships, or incorrect definitions are areas where it can improve. This is not to say that the current features are not good enough; they are excellent, but there is definitely room to catch up on AI changes. This is particularly important when modeling using blueprints inputted via AI assistant programs, and when an error occurs in the original model, it could carry over into a generated implementation. That is one of the experiences I faced when working on a project for the Adobe Experience Platform. I experience some integration failures often with erwin Data Modeler, but there is documentation that we can look up that helps resolve these bugs. The new integration changes on our end sometimes pose a challenge, but the process is generally seamless, and the support available makes it much easier for us to troubleshoot any challenges we might face. Managing data across different environments, such as traditional databases, NoSQL, big data, and cloud platforms with erwin Data Modeler presents the biggest challenge of translating from a traditional database to a non-SQL database. These challenges are primarily based on the structure of the data model. Overall, there are external tools that help us in translating that, and I would love to add this as a feature to simplify the process and reduce the complexity of using external extensions for making those changes or guiding through the process.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Outsourcing Company
9%
Manufacturing Company
8%
Marketing Services Firm
6%
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise4
Large Enterprise61
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for erwin Data Modeler by Quest?
My experience with erwin Data Modeler's pricing and setup costs shows it to be on the expensive side; the licensing fees reflect this higher cost, which results in fewer users adopting the tool.
What needs improvement with erwin Data Modeler by Quest?
The UI of erwin Data Modeler could be improved. It could be cleaner, as the current setup sometimes confuses users searching for specific features. Streamlining options and removing unnecessary ele...
What is your primary use case for erwin Data Modeler by Quest?
My main use case for erwin Data Modeler involves designing a logical and conceptual model, and physicalized model. I typically use it for creating tables, establishing relationships between tables,...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...
What needs improvement with Microsoft Purview Information Protection?
In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.
What is your primary use case for Microsoft Purview Information Protection?
My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.
 

Also Known As

erwin DM
Microsoft Information Protection
 

Overview

 

Sample Customers

 Premera, America Honda Motors, Aetna, Kaiser Permanente, Dental Dental Cali, Cigna, Staples
Information Not Available
Find out what your peers are saying about Microsoft Purview Information Protection vs. erwin Data Modeler and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.