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Google Knowledge Catalog vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Knowledge Catalog
Ranking in Data Governance
31st
Average Rating
5.0
Reviews Sentiment
3.6
Number of Reviews
1
Ranking in other categories
Data Management Platforms (DMP) (18th)
Microsoft Purview Informati...
Ranking in Data Governance
6th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
22
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (12th)
 

Featured Reviews

PraveenChatla - PeerSpot reviewer
Head Of Information at Ericsson
Managing limited lineage across clouds has highlighted missing connectors but has supported basic cataloging
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack of connections, and the variety of databases are not in a position to connect. I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking. If I look at the environments of something such as Ericsson, there are so many environments; to connect to each and every system, they are not there yet.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For Google Cloud data, Google Dataplex's AI-driven data classification has really helped; the out-of-the-box capabilities are good, and they have good classifiers."
"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."
"I think Purview is incredibly stable."
"The first thing is that it is easy to use, the second is that the requirement with the client is more focused from the security perspective which is also mitigated by this particular tool, and the third thing is that not only I, but my team is also quite comfortable in working with Microsoft Purview Information Protection."
"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."
"The UI is user-friendly, and I have observed that it improves further each year."
"Incorporating data loss prevention capabilities built into the Microsoft platform to endpoints, such as Windows 10 and Windows 11 computers, can also help prevent data loss and is highly advantageous."
"We are using Microsoft Purview Information Protection to enable the confident use of AI, so it is a set of controls and visibility that helps customers understand why they should be confident in the way that they have organized and classified their data so they can start to let agentic AI operate in their environment."
"Purview saves customers time by offering them a quick way to assess a situation and insights into how to improve."
 

Cons

"I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking."
"I assess its ability to classify data and identify sensitive information as an area where we have not really gotten a lot of progress yet."
"We don't trust Microsoft Purview Information Protection yet."
"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."
"Most of the capabilities they mention are not working as expected. That is where the challenge lies."
"There is room for improvement with the policy tips feature."
"A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps."
"The communication around Microsoft product names and functionalities can be confusing, like when they combined Office 365 Risk and Compliance with Azure Purview. Then, they added Purview Hub to Fabric, and people thought Purview Hub would do data lineages, but it didn't. It isn't full-fledged Purview. It's just one feature set."
"I see many options such as SharePoint Advanced Management for customers, but that requires a high investment from the customer's end in order to access the premium features of Purview, so it is not easy."
 

Pricing and Cost Advice

Information not available
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The tool's pricing is fairly low, less than 100,000 for a year."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
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900,644 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
27%
Media Company
14%
Outsourcing Company
9%
Transportation Company
8%
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What needs improvement with Google Dataplex?
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack ...
What is your primary use case for Google Dataplex?
My usual use cases for Google Dataplex involve a team specifically managing their data, BCSS, which is a software services group and cloud software services group. They have a lot of data managed i...
What advice do you have for others considering Google Dataplex?
Recently, I have been working with Informatica, specifically with IDMS, data quality, and integration systems also of Informatica. Currently, I am not working with it, but I am in the process of ge...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...
What needs improvement with Microsoft Purview Information Protection?
In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.
What is your primary use case for Microsoft Purview Information Protection?
My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.
 

Also Known As

Google Dataplex
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: May 2026.
900,644 professionals have used our research since 2012.