Google Knowledge Catalog vs Microsoft Purview Information Protection comparison

Google and Microsoft are both solutions in the Data Governance category. Google is ranked #35 with an average rating of 5.0, while Microsoft is ranked #7 with an average rating of 8.1. Additionally, 91% of Microsoft users are willing to recommend the solution.

Google Knowledge Catalog

Read 1 Google Knowledge Catalog review

171 Views
162 Comparison Views

0% willing to recommend

Microsoft Purview Informati...

Read 22 Microsoft Purview Information Protection reviews

3,320 Views
2,224 Comparison Views

91% willing to recommend

Google Knowledge Catalog

Microsoft Purview Informati...

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Executive SummaryUpdated on Apr 23, 2026

Microsoft Purview Information Protection and Google Knowledge Catalog are competing products in data management. Google Knowledge Catalog has the upper hand due to its comprehensive features and integration capabilities.

Features: Microsoft Purview Information Protection provides advanced data classification, intuitive labeling for sensitive information management, and a competitive pricing strategy. Google Knowledge Catalog offers extensive integration capabilities, metadata management tools for improved data governance, and a wide range of data handling features.

Ease of Deployment and Customer Service: Google Knowledge Catalog integrates seamlessly with Google Cloud, simplifying deployment for users within the Google ecosystem. It includes robust implementation support. Microsoft Purview Information Protection, while well-integrated with Microsoft 365, may require a learning curve but offers comprehensive setup guidance resources.

Pricing and ROI: Microsoft Purview Information Protection is recognized for its cost-effective pricing model, enhancing ROI through accessible pricing tiers. Google Knowledge Catalog requires a higher initial investment, justified by its extensive feature set and strategic integrations, providing long-term enterprise benefits.

To learn more, read our detailed Data Governance Report (Updated: April 2026).

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Data Governance

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Knowledge Catalog

Ranking in Data Governance

35th

Average Rating

5.0

Reviews Sentiment

3.6

Number of Reviews

Ranking in other categories

Data Management Platforms (DMP) (23rd)

Microsoft Purview Informati...

Ranking in Data Governance

7th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Data Privacy Management Software (3rd), Microsoft Security Suite (13th)

Featured Reviews

PraveenChatla

Head Of Information at Ericsson

Managing limited lineage across clouds has highlighted missing connectors but has supported basic cataloging

There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack of connections, and the variety of databases are not in a position to connect. I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking. If I look at the environments of something such as Ericsson, there are so many environments; to connect to each and every system, they are not there yet.

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Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"For Google Cloud data, Google Dataplex's AI-driven data classification has really helped; the out-of-the-box capabilities are good, and they have good classifiers."

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."

"It is one of the advantages of the Microsoft solution that it provides a holistic way to manage the platforms and tools, so I do not have to use multiple information protection solutions."

"We are using Microsoft Purview Information Protection to enable the confident use of AI, so it is a set of controls and visibility that helps customers understand why they should be confident in the way that they have organized and classified their data so they can start to let agentic AI operate in their environment."

"The features I like the most about Microsoft Purview Information Protection include the ability to set different retention policies, which have benefited my organization by being crucial in maintaining taxpayer anonymity when communicating with government employees."

"The feature I prefer the most is the automated controls around it, such as automated labeling, which is effective."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

More Microsoft Purview Information Protection pros

Cons

"I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking."

"Microsoft customer service is hit or miss. Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution."

"Most of the capabilities they mention are not working as expected. That is where the challenge lies."

"In terms of AI integration or integrating with a third-party tool like InTune or some other third-party tools, if we can have some more AI capabilities where use cases can be easy with Microsoft Purview Information Protection, that would make life easier."

"I rate Microsoft support six out of 10. Response times are a challenge. It's hard to be an ambassador for a product when you know it will be hard to get support."

"In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data."

"I had experience with previous versions of Microsoft Purview Information Protection as well. The new version doesn't have all the features that were present in the previous native clients and functionalities. For example, the ability to track documents - knowing where your document is, who is accessing it, when and where. You could even revoke access to a particular document if needed, which was a cool feature. These aren't available right now, although Microsoft is working on bringing them back, which might take some time."

"In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data."

"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

Information not available

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

16%

Computer Software Company

10%

Retailer

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	14

Questions from the Community

What needs improvement with Google Dataplex?

See all answers

What is your primary use case for Google Dataplex?

My usual use cases for Google Dataplex involve a team specifically managing their data, BCSS, which is a software services group and cloud software services group. They have a lot of data managed i...

See all answers

What advice do you have for others considering Google Dataplex?

Recently, I have been working with Informatica, specifically with IDMS, data quality, and integration systems also of Informatica. Currently, I am not working with it, but I am in the process of ge...

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What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...

See all answers

What needs improvement with Microsoft Purview Information Protection?

In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.

See all answers

What is your primary use case for Microsoft Purview Information Protection?

My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.

See all answers

Comparisons

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Compared 73% of the time

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Microsoft Defender XDR vs Microsoft Purview Information Protection

Compared 5% of the time

Microsoft Priva vs Microsoft Purview Information Protection

Compared 5% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

Data Management Platforms (DMP)

April 2026

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Buyer's Guide

Microsoft Purview Information Protection

April 2026

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Also Known As

Google Dataplex

Microsoft Information Protection

Overview

Google Knowledge Catalog is a managed service that empowers organizations to efficiently manage and utilize metadata in a centralized manner. It aids in the enhancement of data discovery, governance, and access, ensuring streamlined data operations.

Focused on optimizing metadata management, Google Knowledge Catalog provides robust features for improving data visibility and control. By facilitating connections between different data sources, it supports better data governance and enhances analytical and operational efficiency. This service is designed for businesses looking to enhance their data ecosystems with a mix of sophisticated features aimed at streamlining data management processes.

What are the key features of Google Knowledge Catalog?

Data Discovery: Quickly locate data across platforms with powerful search capabilities.
Metadata Management: Efficiently manage metadata for improved data governance.
Data Lineage Tracking: Understand data flows and transformations across systems.
Secure Access: Implement fine-grained access controls for sensitive data.

What benefits should users look for in reviews?

Increased Efficiency: Faster data retrieval and management processes.
Improved Compliance: Enhanced data governance supporting compliance requirements.
Cost Optimization: Potential reduction in costs associated with data management tasks.
Enhanced Data Insights: Better data quality insights and decision-making capabilities.

Industries such as finance, healthcare, and retail leverage Google Knowledge Catalog to enhance their data management strategies. In finance, it ensures compliance and improves risk management by providing clear data lineage. Healthcare organizations benefit from secure, efficient access to patient data, supporting regulatory compliance and improving care outcomes. Retailers utilize it to optimize inventory and customer data insights, driving better decision-making and personalization strategies. By adopting this service, industry leaders can achieve more targeted data management and unlock new potential across their data ecosystems.

Google

Microsoft Purview Information Protection offers sensitivity labels, automated classification, and encryption to protect data across platforms while integrating with M365, Azure, and AWS to prevent unauthorized access and enhance data governance.

Microsoft Purview Information Protection supports compliance with regulatory standards through features like data loss prevention and intuitive DLP rules. It integrates with multiple platforms such as M365, Azure, and AWS for extensive data protection. The platform helps manage sensitive data through automated labeling and effective policy deployment. While there are areas needing improvement like third-party integration, API support, and policy enforcement consistency, Purview remains a powerful tool for businesses to assess data usage and reduce unauthorized access.

What are the key features of Microsoft Purview Information Protection?

Sensitivity Labels: Facilitates the classification and labeling of data to safeguard sensitive information.
Automated Classification: Automatically classifies data based on content to streamline data security processes.
Encryption: Provides encryption solutions across platforms for robust data protection.
DLP Rules: Offers intuitive data loss prevention rules to minimize the risk of data breaches.
Integration: Seamlessly integrates with M365, Azure, and AWS, enhancing interoperability and efficiency.

What benefits should users expect when evaluating Microsoft Purview Information Protection?

Compliance Support: Helps organizations adhere to regulatory requirements efficiently.
Enhanced Data Security: Protects sensitive data with sensitivity labels and encryption.
Operational Efficiency: Facilitates data governance with automated labeling and reporting.
Data Loss Prevention: Minimizes unauthorized data exposure through efficient DLP rules.

Companies across various industries implement Microsoft Purview Information Protection to apply sensitivity labels to emails and cloud content like OneDrive and SharePoint. It's utilized for data classification, loss prevention, and governance. Microsoft partners use it for SAP integration and compliance assessments, while consultants focus on protecting and managing data efficiently for clients centered around Microsoft solutions.

Find out what your peers are saying about Microsoft, Collibra, Informatica and others in Data Governance. Updated: April 2026.

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