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Fivetran vs Unifi comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Data Integration
15th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (4th), Cloud Data Integration (9th)
Unifi
Ranking in Data Integration
61st
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Governance (40th), Data Preparation Tools (10th)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Fivetran is 1.8%, down from 1.9% compared to the previous year. The mindshare of Unifi is 0.9%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Fivetran1.8%
Unifi0.9%
Other97.3%
Data Integration
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is stable, and we've never faced any stability issues."
"Overall, I would rate Fivetran nine out of ten."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"Fivetran provides time savings, cost reductions, and improvements in data quality, and when the time investment decreases, fewer developers are needed, which means significant savings."
"SysTrack load is the best feature."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"HVR Software's most valuable features are that it's simple to use and allows us to use the command line to quickly complete the entire universal replicative setup."
"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."
"The controller makes it easy to control everything from one platform. The management is easy."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
 

Cons

"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
"The environment must be more development-friendly."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."
"The interface needs to be more user-friendly."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"The solution is affordable."
"I rate the pricing a six out of ten."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
9%
Computer Software Company
7%
Comms Service Provider
7%
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
11%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
No data available
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
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Comparisons

 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Fivetran vs. Unifi and other solutions. Updated: October 2026.
920,769 professionals have used our research since 2012.